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Nasscom nov 11

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Nasscom nov 11 Nasscom nov 11 Presentation Transcript

  • NASSCOM Product Conclave Nov 2010
  • Report Overview
    • Keywords tracked: “NASSCOM Product Conclave”
    • Time period: Nov 2010
    • Results overview
      • Most mentioned were EMERGE “top 8” showcase and opening keynote sessions
      • Top mentioned keywords – Cloud, startup, customer validation
      • Pickup was highest on Twitter (4372 on Nov 10 th ), followed by main stream news, blogs and facebook mentions
      • Among sessions UID, Rashmi Bansal and Opening keynote by Som and Sharad recorded highest mentions
  • Twitter showed a huge jump in product conclave mentions, topping during the keynote & UID, Media mentions were about growth in software industry exports
  • Mentions about attending product conclave kicked of in the morning, with Expo doing well before lunch, followed by the sessions in the afternoon
  • Among mentions of key people, Som and Sharad topped mentions followed by Vivek and M R
  • Mentions were most positive for Keynote speech followed by UID session and Rashmi Bansal, especially on Twitter Total number of mentions = 1028
  • Steel Wheels are getting a lot of attention with the locations and new openings of steel wheel showrooms
  • Overall sentiment topped positive in the evening (EMERGE showcase) and was very positive at keynote
  • Among qualified mentions (783) Nokia was most popular device of sending feedback, followed by web and then Blackberry devices
  • Mentions by age show tremendous repeat mentions by <35 age demographic, followed by most unique mentions among 35-45
  • Mentions were overwhelmingly by men, except during Rashmi Bansal’s session & UID
  • Tag cloud shows mention trend was about product exports, optimism on the conference overall and big focus on Lean startups
    • Cloud computing Azure Exports product startups entrepreneurship Optimism wifi Som Mittal keynote UID Lean startup Obama Plan B Obopay Lunch Rashmi CIO $1.64 Billion
  • Among unique views by website, Twitter topped, followed by WATBlog and NASSCOM Emerge blog
  • Mentions about organization and sound / AC got the most positive mentions, followed by Venue Total relevant mentions = 744
  • More time for Q&A was the most requested topic, with many mentions about some pitches being too long Total relevant mentions = 609
  • Key mentions
  • Key mentions
  • Key mentions
  • Key mentions
  • Vangal http://www.vangal.com Context. Correlation. Causation.