User Generated Content & Badges

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Unconference presentation at DML Badges @ Duke University. Presented September 21 2012 at HASTAC.

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  • User Generated Content & Badges

    1. 1. UGC=WTF? *attribution Erin Knight Vanessa Gennarelli @mozzadrella CC-BY
    2. 2. STRATEGIES: CURATION•Curation: shine a light on folks who do it well•Give ‘em some status *attribution Scratch & @kissane Vanessa Gennarelli @mozzadrella CC-BY
    3. 3. STRATEGIES: GIVE ‘EM TOOLS •Supply sample content as a good*attribution Verifyapp default Vanessa Gennarelli @mozzadrella CC-BY
    4. 4. STRATEGIES: AWESOME HELPCONTENT• Interweave great help content when users need it• Result: less user error, *attribution airbnb frustration, better content Vanessa Gennarelli @mozzadrella CC-BY
    5. 5. STRATEGIES: CREATEAWESOME RESOUCES • External help content is usually boring • Make your resources zippy, fun, something people want to*attribution Mailchimp use Vanessa Gennarelli @mozzadrella CC-BY
    6. 6. STRATEGIES: REAL LIFEAPPLICATIONS• Encourage folks to think about the consumer-side• “Would you hire someone with this badge”• Keeps the imagery and tone more relevant, less corn syrupy Vanessa Gennarelli @mozzadrella CC-BY
    7. 7. STRATEGIES: SAFEGUARDS•What can you do to QA or ensure quality?•Community review? *attribution Mailchimp Vanessa Gennarelli @mozzadrella CC-BY

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