The visual identity of Origami, a fictional eco clothing store. Name, logo, fonts, colors, products, store design. Also brand positioning, digital/web strategy, launch event.

1. Elise Jost
Emmanuel Bouscasse
Vanessa Chew
Garance Vidart

2. Brand
Statement
+
Manifesto

4. Competitors

5. Brick and Mortar / Online Online

6. COLOURS
FONTS
DIGITAL
PRODUCTS
STORE
LOGO

7. Visual
Identity

8. 0 LOGO 0

9. 0 SHAPES 0
▷ Evokes the recycling triangle
▷ Reinforces the origami heritage – paper folding

10. 0 FONTS 0
Origami (logo - Arccos)
Origami(press material – Ryan Eco)
Origami(website - DejaVu Sans ExtraLight)

11. 0 COLOURS 0
▷ Theory of colours: Goethe’s Triangle
▷ Rainbow colours: tying back to nature
▷ Multicolor: coming back to basics, breaking trend of black & white
▷ Derivatives: endless possibilities to mix and play

12. Product Line

13. 0 PRODUCTS 0

14. Accessories: bag, wallet, scarf....

15. Seamless &
WHOLEGARMENT®
Technology
▷ WHOLEGARMENT® products are knitted in one
whole piece and offer excellent incentives.
▷ By integrating technology and ecology, we
produce pieces that are both cutting edge and
timeless.
▷ We embrace social and environmental
responsibility.

16. Store

22. Digital

23. Website
+
App
Sales
Brand
philosophy
0 DIGITAL 0

26. Scan your price tag!
Information:
▷ Components
▷ Production
▷ Brand mentality

27. Launch Party

31. Thank you!