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Storytelling 101: What Your Non-Profit Needs to Know to Become a Storytelling Non-Profit
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Storytelling 101: What Your Non-Profit Needs to Know to Become a Storytelling Non-Profit

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The biggest challenge of storytelling is just trying to understand the basics of what it is and how non-profits can start to use it. Leave frustration behind once and for all as you learn the basics …

The biggest challenge of storytelling is just trying to understand the basics of what it is and how non-profits can start to use it. Leave frustration behind once and for all as you learn the basics of what you need to know and how to transform your non-profit into a storytelling non-profit.

During this webinar, Vanessa Chase from The Storytelling Non-Profit will teach you:
> A definition of storytelling in the non-profit context
> Why storytelling is the most effective way to communicate your impact and message with your audience
> The 5 keys to outstanding storytelling
> Tips to create a culture of storytelling at your organization

About Vanessa Chase:
Vanessa Chase is a non-profit communications strategist and consultant. Prior to finding her calling in communications, she was a fundraiser and has raised over $10 million as a Development Officer and consultant. Vanessa is the founder of The Storytelling Non-Profit and author of the forthcoming book, The Storytelling Non-Profit. You can find Vanessa online at www.TheStorytellingNonprofit.com or on Twitter @vanessaechase.

Published in: Marketing, Education

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Transcript

  • 1. Virtual Conference January 27 to 31, 2014
  • 2. Monday > Storytelling 101- What You Need to Know to Transform Your NonProfit Into a Storytelling Non-Profit! > Helping Your Board Understand that Fundraising is Storytelling Tuesday > How to Spread Your Organization's Story Around the World With a Purposeful Blogging Strategy Wednesday > Supercharge Your Social Media in 2014 > Storytelling With Appeal Letters Thursday > Storytelling for Grant Writing To Register for Additional Sessions, please visit: http://pfa-blog.com/home/thestorytelling-non-profit-virtualconference/ > How to Craft a Memorable Special Appeal Story for Your Next Event Friday > Communicate Diversity Through Storytelling > How to Use Storytelling to Create an Amazing Case for Support for Your Non-Profit
  • 3. Storytelling 101 What You Need to Know to Transform Your NonProfit Into a Storytelling Non-Profit! Presented by Vanessa Chase www.TheStorytellingNonprofit.com vanessa@thestorytellingnonprofit.com
  • 4. Vanessa Chase Fundraising and Communications Strategist Author of the forthcoming book, The Storytelling Non-Profit a practical guide to collecting and sharing stories that inspire your community Blogging over at www.TheStorytellingNonprofit.com California native now (mostly) based in Vancouver, BC
  • 5. When it comes to storytelling, my organization is ___________________.
  • 6. We know that storytelling is a great tool. We want be telling more stories. We know that our non-profit has lots of great stories to share.
  • 7. So why aren’t we sharing them?
  • 8. What is a story?
  • 9. You are a storyteller.
  • 10. Facts versus Stories
  • 11. 5 Keys to Outstanding Storytelling
  • 12. Have a Goal and a Core Message ● What is the end goal of telling this story? ● What overarching message do you want to convey?
  • 13. What’s your. . . Goal: Message:
  • 14. Know Your Audience ● Who are you actually talking to? ● How can you talk to them more effectively?
  • 15. What are 3 characteristics of your target audience?
  • 16. Create Connection ● What emotions will your audience most likely be able to identify with? ● Draw those out over the course of the copy
  • 17. Piece It Together ● What facts do you want your audience to know? ● Allow the story to lead and the facts to follow
  • 18. End with a strong call to action ● What was the point of telling that story? ● $ amount + Urgency + Impact
  • 19. Create a call to action for your next story
  • 20. Create a system to collect the kinds of stories you need
  • 21. Q & A Time
  • 22. Thank you for joining us for this session! Questions? vanessa@thestorytellingnonprofit.com @vanessaechase
  • 23. Virtual Conference January 27 to 31, 2014 pfa-blog.com/home/the-storytelling-non-profit-virtual-conference/