Basics of Social Media: Why Use It, Which Channels & What To Say
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Basics of Social Media: Why Use It, Which Channels & What To Say

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Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This seminar will show......

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 4 most popular social media networks – Facebook, Twitter, LinkedIn, and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

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  • 1. © Constant Contact 2014 Basics of Social Media Why use it, which channels and what to say #yoursmm @vanessacabrera
  • 2. Chief Creative Officer 2 YOUR SOCIAL MEDIA MENTOR Vanessa Cabrera yoursocialmediamentor@gmail.com facebook.com/yoursocialmediamentor @vanessacabrera linkedin.com/in/vanessacabrera
  • 3. © Constant Contact 2014 3 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Events & Registrations Offers & Promotions Newsletters & Announcements Feedback & Surveys
  • 4. © Constant Contact 2014 4 Why are we here today?
  • 5. 5 You are not alone of small businesses 54% of nonprofits 57% Source: Constant Contact Nonprofit Pulse Survey Source: Constant Contact Small Business Survey need help with social media marketing. need help with social media marketing.
  • 6. 6 Concerns? I’ll never have millions of fans. Social media looks really interesting, BUT… I don’t know what to say on social media. Using new marketing tools sound great, BUT… I’ll never have a dedicated staff to do it right. Reading what’s being said sounds useful, BUT… I just don’t have the time to stay current. I hear about new tools and networks every day, BUT…
  • 7. 7 Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study 10% 2008 % of small businesses using social media marketing
  • 8. 8 Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study 87% 2013 % of small businesses using social media marketing
  • 9. 9 What you do have is powerful #yoursmm @vanessacabrera Loyal, happy customers An excellent experience Interesting and important things to say!
  • 10. 10 Agenda Why use social media? The top 4 social networks What do I say? Get started today
  • 11. Why use social media? | Top 5 social networks | What do I say? | Get started today
  • 12. Why use social media? Your competitors are social Nonprofit 93% Source: Nonprofit Social Networking Benchmark Report 86% B2C Source: Uberflip 87% B2B Source: Clearpoint Agency
  • 13. Why use social media? It influences decisions 55% Source: Fedelta share purchases on social networks 68% Source: MDG Advertising learn more about a charity if they see a friend posting about it 74% rely on social networks to guide purchase decisions Source: Fedelta
  • 14. 14 Why use social media? Engagement is the new word of mouth
  • 15. 15 Why use social media? ENTICE to stay in touch ENGAGE People Engagement drives SOCIAL VISIBILITY Provide a “Wow!” EXPERIENCE
  • 16. Why use social media? | Top 4 social networks | What do I say?| Get started today
  • 17. 17 Top 4 social networks Which social media? The top networks Facebook Pinterest TwitterLinkedIn
  • 18. 18 Top 5 social networks Facebook All Primary Audience Useful, interesting, informative content Looking For Sharing text, photos, videos and reaching a large audience Best For B2B, B2C, nonprofit Used By
  • 19. 19 Top 5 social networks Linkedin Business Primary Audience Industry news, tips, solutions Looking For Sharing thought leadership Best For Mostly B2B Used By
  • 20. 20 Top 5 social networks Twitter Young adults Primary Audience News, brand updates, trends Looking For Sharing news, and original and curated content Best For B2C, nonprofit Used By
  • 21. 21 Top 5 social networks Pinterest Women, foodies, crafters Primary Audience Photos, videos, products, tips Looking For Sharing visual content for products, how-to, e-books Best For B2C Used By
  • 22. 22 Name Facebook LinkedIn Twitter Pinterest Primary audience All Business Young adults Women, foodies, crafters Good for what? Sharing text, photos, video, links Sharing news, product info, testimonials Sharing news, text updates, links to info Pinning photos, video, graphics Best for what? Sharing engaging content, reaching a large audience Thought leadership Sharing original and curated content Sharing products, how-to/tips, e-books
  • 23. Why use social media? | Top 5 social networks | What do I say? | Get started today
  • 24. What do I say? What do I say? Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Calls to action, not “buy now” 20%
  • 25. What do I say? What do I say? 50% Entertain, invite conversation, ask questions, images & video
  • 26. 30%Industry info, hints & tips, curate content What do I say? What do I say?
  • 27. What do I say? What do I say? 20% Calls to action, not “buy now”
  • 28. What do I say? Content ideas 28 What’s new at your business/organization? What did you do recently to help someone achieve success? What advice have people been asking you for lately? 3 questions to ask
  • 29. “What do I say?” exercise… 1 What’s something you could share this week that’s entertaining and invites conversation (50%)? 2 What’s something you could share this week that’s about your industry, hints or tips, or is curated (30%)? 3 What’s something you could share this week about your business but is not about “buy now” (20%)?
  • 30. Why use social media? | Top 5 social networks | What do I say? | Get started today 33
  • 31. Start with Facebook
  • 32. Get started today Tip 1: 35 Page vs. profile Facebook.com/pages/ create Fill out info Add logo and cover photo Create your page
  • 33. Get started today Tip 2: 36 Email marketing In your store/office Website Events Business cards Tell people you’re there!
  • 34. Get started today Tip 3: 37 50% 30% 20% rule Use the 3 questions Ask your audience Start posting
  • 35. One week of Facebook posts Friday Time: noon Fun fact! Monday Time: morning Monday motivation quote Tuesday Time: noon Did you know? OR Check out these tips Wednesday Time: morning Fill in the blank Thursday Time: afternoon Having a sale this weekend! Glass of wine (celebrate!)
  • 36. 40 Social Media Quick Tips Use online tools to save you time Don’t ditch your email marketing efforts Run a social campaign to build your Facebook followers
  • 37. Halfmoon YogaHalfmoon Yoga B•B•Q Get started today… Call: 847.331.0659 60-day free trial Want to learn more? www.yoursocialmediamentor.com Training Sessions » Workshops » Seminars Local learning near you… Want help in your area? www.yoursocialmediamentor.com Vanessa is a Constant Contact Authorized Local Expert & a Constant Contact All Star Award Winner! Expert partners near you… © 2014