© Constant Contact 2014
Basics of Social Media
Why use it, which channels and what to say
#yoursmm @vanessacabrera
Chief Creative Officer
2
YOUR SOCIAL MEDIA MENTOR
Vanessa Cabrera
yoursocialmediamentor@gmail.com
facebook.com/yoursocialm...
© Constant Contact 2014
3
Grow with Constant Contact
Get results fast, with affordable,
easy-to-use engagement
marketing t...
© Constant Contact 2014
4
Why are we here today?
5
You are not alone
of small businesses
54% of nonprofits
57%
Source: Constant Contact Nonprofit
Pulse Survey
Source: Cons...
6
Concerns?
I’ll never have
millions of fans.
Social media looks
really interesting,
BUT…
I don’t know what to
say on soci...
7
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
10%
...
8
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
87%
...
9
What you do have is powerful
#yoursmm @vanessacabrera
Loyal, happy
customers
An excellent
experience
Interesting and
imp...
10
Agenda
Why use social media?
The top 4 social networks
What do I say?
Get started today
Why use social media? | Top 5 social networks |
What do I say? | Get started today
Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social
Networking Benchmark Report
86%
B...
Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases
on social networks
68%
Source: MDG Adver...
14
Why use social media?
Engagement is the new word of mouth
15
Why use social media?
ENTICE to
stay in touch
ENGAGE
People
Engagement
drives SOCIAL
VISIBILITY
Provide a “Wow!”
EXPERI...
Why use social media? | Top 4 social networks |
What do I say?| Get started today
17
Top 4 social networks
Which social media?
The top networks
Facebook
Pinterest
TwitterLinkedIn
18
Top 5 social networks
Facebook
All
Primary Audience
Useful, interesting, informative
content
Looking For
Sharing text, ...
19
Top 5 social networks
Linkedin
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought lea...
20
Top 5 social networks
Twitter
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and o...
21
Top 5 social networks
Pinterest
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sh...
22
Name Facebook LinkedIn Twitter Pinterest
Primary
audience
All Business Young adults
Women,
foodies,
crafters
Good for
w...
Why use social media? | Top 5 social networks |
What do I say? | Get started today
What do I say?
What do I say?
Get likes, shares,
comments
Entertain, invite conversation, ask
questions, images & video
50...
What do I say?
What do I say?
50%
Entertain, invite conversation,
ask questions, images & video
30%Industry info, hints & tips,
curate content
What do I say?
What do I say?
What do I say?
What do I say?
20% Calls to action,
not “buy now”
What do I say?
Content ideas
28
What’s new at your business/organization?
What did you do recently to help someone
achieve...
“What do I say?” exercise…
1
What’s something you could share this week that’s
entertaining and invites conversation (50%)...
Why use social media? | Top 5 social networks |
What do I say? | Get started today
33
Start with Facebook
Get started today
Tip 1:
35
Page vs. profile
Facebook.com/pages/
create
Fill out info
Add logo and cover
photo
Create your...
Get started today
Tip 2:
36
Email marketing
In your store/office
Website
Events
Business cards
Tell people
you’re there!
Get started today
Tip 3:
37
50% 30% 20% rule
Use the 3 questions
Ask your audience
Start posting
One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday
motivation
quote
Tuesday
Time: noon
Did...
40
Social Media Quick Tips
Use online tools to save you time
Don’t ditch your email marketing efforts
Run a social campaig...
Halfmoon YogaHalfmoon Yoga
B•B•Q
Get started today…
Call: 847.331.0659
60-day free trial
Want to learn more?
www.yoursocia...
Basics of Social Media: Why Use It, Which Channels & What To Say
Basics of Social Media: Why Use It, Which Channels & What To Say
Basics of Social Media: Why Use It, Which Channels & What To Say
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Basics of Social Media: Why Use It, Which Channels & What To Say

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Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 4 most popular social media networks – Facebook, Twitter, LinkedIn, and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

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Basics of Social Media: Why Use It, Which Channels & What To Say

  1. 1. © Constant Contact 2014 Basics of Social Media Why use it, which channels and what to say #yoursmm @vanessacabrera
  2. 2. Chief Creative Officer 2 YOUR SOCIAL MEDIA MENTOR Vanessa Cabrera yoursocialmediamentor@gmail.com facebook.com/yoursocialmediamentor @vanessacabrera linkedin.com/in/vanessacabrera
  3. 3. © Constant Contact 2014 3 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Events & Registrations Offers & Promotions Newsletters & Announcements Feedback & Surveys
  4. 4. © Constant Contact 2014 4 Why are we here today?
  5. 5. 5 You are not alone of small businesses 54% of nonprofits 57% Source: Constant Contact Nonprofit Pulse Survey Source: Constant Contact Small Business Survey need help with social media marketing. need help with social media marketing.
  6. 6. 6 Concerns? I’ll never have millions of fans. Social media looks really interesting, BUT… I don’t know what to say on social media. Using new marketing tools sound great, BUT… I’ll never have a dedicated staff to do it right. Reading what’s being said sounds useful, BUT… I just don’t have the time to stay current. I hear about new tools and networks every day, BUT…
  7. 7. 7 Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study 10% 2008 % of small businesses using social media marketing
  8. 8. 8 Then vs. now Social media marketing for small businesses source: Constant Contact Small Businesses Then & Now study 87% 2013 % of small businesses using social media marketing
  9. 9. 9 What you do have is powerful #yoursmm @vanessacabrera Loyal, happy customers An excellent experience Interesting and important things to say!
  10. 10. 10 Agenda Why use social media? The top 4 social networks What do I say? Get started today
  11. 11. Why use social media? | Top 5 social networks | What do I say? | Get started today
  12. 12. Why use social media? Your competitors are social Nonprofit 93% Source: Nonprofit Social Networking Benchmark Report 86% B2C Source: Uberflip 87% B2B Source: Clearpoint Agency
  13. 13. Why use social media? It influences decisions 55% Source: Fedelta share purchases on social networks 68% Source: MDG Advertising learn more about a charity if they see a friend posting about it 74% rely on social networks to guide purchase decisions Source: Fedelta
  14. 14. 14 Why use social media? Engagement is the new word of mouth
  15. 15. 15 Why use social media? ENTICE to stay in touch ENGAGE People Engagement drives SOCIAL VISIBILITY Provide a “Wow!” EXPERIENCE
  16. 16. Why use social media? | Top 4 social networks | What do I say?| Get started today
  17. 17. 17 Top 4 social networks Which social media? The top networks Facebook Pinterest TwitterLinkedIn
  18. 18. 18 Top 5 social networks Facebook All Primary Audience Useful, interesting, informative content Looking For Sharing text, photos, videos and reaching a large audience Best For B2B, B2C, nonprofit Used By
  19. 19. 19 Top 5 social networks Linkedin Business Primary Audience Industry news, tips, solutions Looking For Sharing thought leadership Best For Mostly B2B Used By
  20. 20. 20 Top 5 social networks Twitter Young adults Primary Audience News, brand updates, trends Looking For Sharing news, and original and curated content Best For B2C, nonprofit Used By
  21. 21. 21 Top 5 social networks Pinterest Women, foodies, crafters Primary Audience Photos, videos, products, tips Looking For Sharing visual content for products, how-to, e-books Best For B2C Used By
  22. 22. 22 Name Facebook LinkedIn Twitter Pinterest Primary audience All Business Young adults Women, foodies, crafters Good for what? Sharing text, photos, video, links Sharing news, product info, testimonials Sharing news, text updates, links to info Pinning photos, video, graphics Best for what? Sharing engaging content, reaching a large audience Thought leadership Sharing original and curated content Sharing products, how-to/tips, e-books
  23. 23. Why use social media? | Top 5 social networks | What do I say? | Get started today
  24. 24. What do I say? What do I say? Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Calls to action, not “buy now” 20%
  25. 25. What do I say? What do I say? 50% Entertain, invite conversation, ask questions, images & video
  26. 26. 30%Industry info, hints & tips, curate content What do I say? What do I say?
  27. 27. What do I say? What do I say? 20% Calls to action, not “buy now”
  28. 28. What do I say? Content ideas 28 What’s new at your business/organization? What did you do recently to help someone achieve success? What advice have people been asking you for lately? 3 questions to ask
  29. 29. “What do I say?” exercise… 1 What’s something you could share this week that’s entertaining and invites conversation (50%)? 2 What’s something you could share this week that’s about your industry, hints or tips, or is curated (30%)? 3 What’s something you could share this week about your business but is not about “buy now” (20%)?
  30. 30. Why use social media? | Top 5 social networks | What do I say? | Get started today 33
  31. 31. Start with Facebook
  32. 32. Get started today Tip 1: 35 Page vs. profile Facebook.com/pages/ create Fill out info Add logo and cover photo Create your page
  33. 33. Get started today Tip 2: 36 Email marketing In your store/office Website Events Business cards Tell people you’re there!
  34. 34. Get started today Tip 3: 37 50% 30% 20% rule Use the 3 questions Ask your audience Start posting
  35. 35. One week of Facebook posts Friday Time: noon Fun fact! Monday Time: morning Monday motivation quote Tuesday Time: noon Did you know? OR Check out these tips Wednesday Time: morning Fill in the blank Thursday Time: afternoon Having a sale this weekend! Glass of wine (celebrate!)
  36. 36. 40 Social Media Quick Tips Use online tools to save you time Don’t ditch your email marketing efforts Run a social campaign to build your Facebook followers
  37. 37. Halfmoon YogaHalfmoon Yoga B•B•Q Get started today… Call: 847.331.0659 60-day free trial Want to learn more? www.yoursocialmediamentor.com Training Sessions » Workshops » Seminars Local learning near you… Want help in your area? www.yoursocialmediamentor.com Vanessa is a Constant Contact Authorized Local Expert & a Constant Contact All Star Award Winner! Expert partners near you… © 2014
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