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Vandejong optimistic branding: Manifesto (English)

by on Jun 06, 2011

  • 380 views

The most successful people and the strongest organisations know their own identities through and through. They know what they stand for and can get it across to those around them with full conviction ...

The most successful people and the strongest organisations know their own identities through and through. They know what they stand for and can get it across to those around them with full conviction and energy. But what truly makes them strong is that they mean something to those around them. They are part of a community, built out of a two-way relationship of trust with those to whom they seek to matter.

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Vandejong optimistic branding: Manifesto (English) Vandejong optimistic branding: Manifesto (English) Document Transcript