Van Gogh Museum on Social Media

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This presentation was held by Charlotte Bosman on the 3rd of April 2014 at the conference 'The Future Is Not What It Used To Be', organised by Trans Europe Halles, Melkweg and P60.

More info: http://www.tehfuture.net

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Van Gogh Museum on Social Media

  1. 1. 1 Van Gogh Museum on Social Media Charlotte Bosman 3 April 2014 1
  2. 2. Team Online Media
  3. 3. Facebook – a few years ago
  4. 4. Facebook – a few years ago
  5. 5. Strategy
  6. 6. Strategy Content calendar Meetings Statistics
  7. 7. Quotes from online fans
  8. 8. Questions from online fans
  9. 9. Statistics
  10. 10. Measurement of engagement on Facebook NB status van 09-12-2013. https://app.conversocial.com/profiler/ IPM (interactions per thousand fans)
  11. 11. Measurement of engagement on Facebook http://blog.fanpagekarma.com/2013/02/13/facebook-engagement-interaction-rates/
  12. 12. Museums on Facebook - National 28-03-2014. https://monitor.wildfireapp.com
  13. 13. Museums on Facebook - International 02-04-2014. https://monitor.wildfireapp.com
  14. 14. http://www.museum-analytics.org/facebook/ Most engaging Facebook content
  15. 15. http://www.museum-analytics.org/facebook/ Most engaging Twitter content
  16. 16. Museums on Facebook Musea Nationaal #fans 1. Van Gogh Museum 260,697 2. Rijksmuseum 195,519 3. Anne Frank House 107,269 4. Stedelijk Museum Amsterdam 59,203 5. Foam Fotografie- museum Amsterdam 53,158 Musea internationaal #fans 1.  MoMA The Museum of Modern Art 1,565,085 2. Musée du Louvre 1,258,928 3. Royal Collection Trust 1,129,093 4. Saatchi Gallery 1,128,428 5. Metropolitan Museum of Art 1,098,767 21. Van Gogh Museum 260,697 02-04-2014 http://www.museum-analytics.org/
  17. 17. Google+
  18. 18. Van Gogh Museum Online
  19. 19. Facebook
  20. 20. Facebookpage Van Gogh Museum
  21. 21. Facebookpage Van Gogh Museum
  22. 22. Content
  23. 23. Mission Van Gogh Museum “The Van Gogh Museum makes the life and work of Vincent van Gogh and the art of his time accessible to as many people as possible in order to enrich and inspire them.”
  24. 24. Social media - content Van Gogh Museum related content •  Activities at the Van Gogh Museum •  Exhibitions and presentations at the Van Gogh Museum •  Exhibitions and presentations with works from the collection of the Van Gogh Museum, but held elsewhere (Japan for example) •  (Fun) facts from works of art from our collection •  Birthday’s and anniversaries of death from artists from our collection Van Gogh related content •  Van Gogh inspired works •  Activities elsewhere inspired by the work of Van Gogh •  Exhibitions elsewhere with works from Van Gogh General •  (Inter)national holiday’s
  25. 25. Posts
  26. 26. Posts
  27. 27. 09-12-2013. https://app.conversocial.com/profiler/ Posts
  28. 28. Posts that work well for us
  29. 29. Posts with less engagement
  30. 30. When do you post?
  31. 31. When are your fans online?
  32. 32. Recommended Times
  33. 33. Reach
  34. 34. Reach on Facebook
  35. 35. Reach on Facebook
  36. 36. Reach on Facebook - partners
  37. 37. Reach on Facebook - promoted post
  38. 38. Reach on Facebook non promoted posts promoted posts
  39. 39. Summary •  Develop a strategy •  Use your statistics •  Develop great content •  Do research into your audience •  who are they? •  When are they online? •  How do you reach them? •  Invest in partnerships
  40. 40. Questions?
  41. 41. Van Gogh Museum Online Website •  www.vangoghmuseum.com Webshop •  http://www.vangoghmuseumshop.com Online Tickets •  https://tickets.vangoghmuseum.nl/activity Facebook •  https://www.facebook.com/vangoghmuseum Twitter •  https://www.twitter.com/vangoghmuseum Google+ •  https://plus.google.com/+VanGoghMuseum Pinterest •  http://www.pinterest.com/vangoghmuseum Instagram •  http://instagram.com/vangoghmuseum Linkedin •  http://www.linkedin.com/company/van-gogh-museum YouTube •  https://www.youtube.com/VanGoghMuseum Flickr •  https://www.flickr.com/groups/vangoghmuseum Slideshare •  http://www.slideshare.net/vangoghmuseum
  42. 42. Charlotte Bosman Online Website •  www.charlottebosman.nl Facebook •  https://www.facebook.com/charlottebosman Twitter •  https://www.twitter.com/charlottebosman Google+ •  https://plus.google.com/+CharlotteBosman Pinterest •  http://www.pinterest.com/charlottebosman Instagram •  http://instagram.com/charlottebosman Linkedin •  http://www.linkedin.com/in/charlottebosman

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