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05/29/13Van Gogh Museum Amsterdam
Online Media at the Van Gogh Museum
Edith Schreurs and Charlotte Bosman
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Website Van Gogh Museum
Statistics Website Van Gogh Museum
Statistics Website Van Gogh Museum
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Mission statement Van Gogh Museum
The Van Gogh Museum makes
the life and work of Vincent van Gogh
and the art of his time ...
Social Media Van Gogh Museum
Statistics Social Media Van Gogh Museum
Media Fans / Followers
Facebook 174,000
Twitter 72,000
Google+ 2,800,000
Pinterest...
Engagement Social Media - Facebook
Engagement Social Media - Twitter
Engagement Social Media – Google+
Engagement Social Media – Pinterest
Engagement Social Media – Instagram
Social media calendar - content
Van Gogh MuseumVan Gogh MuseumVan Gogh MuseumVan Gogh Museum relatedrelatedrelatedrelated ...
Campaign: Your favourite Vincent
Campaign: 40 years of memories
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Online Media at the Van Gogh Museum

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This presentation was held on 24 September 2013 by Edith Schreurs and Charlotte Bosman for Communication department of the National Museum of Norway.

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Transcript of "Online Media at the Van Gogh Museum"

  1. 1. 1 05/29/13Van Gogh Museum Amsterdam Online Media at the Van Gogh Museum Edith Schreurs and Charlotte Bosman 1
  2. 2. Website Van Gogh Museum
  3. 3. Statistics Website Van Gogh Museum
  4. 4. Statistics Website Van Gogh Museum 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 wk0 wk2 wk4 wk6 wk8 wk10 wk12 wk14 wk16 wk18 wk20 wk22 wk24 wk26 wk28 wk30 wk32 wk34 wk36 wk38 wk40 wk42 wk44 wk46 wk48 wk50 wk52 Topic: Bezoeken - 2013, 2012, 2011 Title: webstatistieken Subject: fysieke vs online bezoeken (VGM vs. VGM.nl) Websitebezoek www.vangoghmuseum.nl '12 Bezoekers Van Gogh Museum '12 Websitebezoek www.vangoghmuseum.nl '13 Bezoekers Van Gogh Museum '13
  5. 5. Mission statement Van Gogh Museum The Van Gogh Museum makes the life and work of Vincent van Gogh and the art of his time accessible to as many people as possible in order to enrich and inspire them.
  6. 6. Social Media Van Gogh Museum
  7. 7. Statistics Social Media Van Gogh Museum Media Fans / Followers Facebook 174,000 Twitter 72,000 Google+ 2,800,000 Pinterest 3,400 Instagram 265 Linkedin 2,000 YouTube 1,100 Flickr 230 Tripadvisor 5,600 (reviews)
  8. 8. Engagement Social Media - Facebook
  9. 9. Engagement Social Media - Twitter
  10. 10. Engagement Social Media – Google+
  11. 11. Engagement Social Media – Pinterest
  12. 12. Engagement Social Media – Instagram
  13. 13. Social media calendar - content Van Gogh MuseumVan Gogh MuseumVan Gogh MuseumVan Gogh Museum relatedrelatedrelatedrelated contentcontentcontentcontent • Activities at the Van Gogh Museum • Exhibitions and presentations at the Van Gogh Museum • Exhibitions and presentations with works from the collection of the Van Gogh Museum, but held elsewhere (Japan for example) • (Fun) facts from works of art from our collection • Birthday’s and anniversaries of death from artists from our collection Van GoghVan GoghVan GoghVan Gogh relatedrelatedrelatedrelated contentcontentcontentcontent • Van Gogh inspired works • Activities elsewhere inspired by the work of Van Gogh • Exhibitions elsewhere with works from Van Gogh GeneralGeneralGeneralGeneral • (Inter)national holiday’s
  14. 14. Campaign: Your favourite Vincent
  15. 15. Campaign: 40 years of memories
  16. 16. Create content Dialogue with community Check statistics
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