Importance of Page/Article/Blog page optimization
Why optimization is important?
1) Page Optimization is necessary to gain visibility in the Search Engine Results.
Without optimized title tags, meta data, URLs and page copy, you are not going to be found in
the search results.
2) Search Engine crawling and indexing is all about finding relevant content.
Search engines sometimes take days to find the updated content on your website and present
this content to web users. Content Optimization is a way to take back control over your
As you all know, Visibility is very important and without visibility you will miss out on traffic
and thus page views.
3) Without an optimized "SEO landing page" being found in the Search results, the chances of a
conversion are virtually nil.
You simply will not be found in the Search results without on-page optimization. If the Searcher
cannot find your page in the first place, the chance of a conversion happening disappears.
How to Optimize your content?
Accessing something through search is increased over the past decade. Someone accessing content
from search is usually looking for an answer to a question. How do people find great, original content
using a search engine if they don’t even know it exists? They can’t, if your content is not optimized.
Following is an optimization wish list of items you need to cross off before you hit the publish button:
1) Keyword Inclusion
How to choose the right keywords for your content?
1) List the services or product
or select the topic
2) Think like a customer and build a list of key phrases
3) Search for combinations for those keywords
4) Select the relevant keywords with medium competition and good search volume.
Use Google adwords keyword tool for keyword research:
After you choose the right keywords, make sure you sprinkle them throughout your content. Keyword
density is 2-3% for particular keyword used within one piece of content. For example, if you use your
keyword twice in a 200-word blog post, your keyword density for that item is one percent.
Please do keyword stuffing in your content. It’s not appetizing to visitors and it’s a definite turnoff for
search engines. In fact, they can penalize your website if they catch you doing this.
2) Title Tags - A site’s title tag is by far one of the most important element. Titles should be around 6070 characters and it needs to be interesting and feed people’s curiosity, not simply focused on keyword
density and repetitions. Good titling boosts clicks, especially from social networks like Twitter where
users won’t see a blurb or image.
3) Meta Description Tag - meta description tag is simply data about data. It lets the search engines
know about what your information is about. Meta data helps communicate what the topic of your page
is about. You may remember that the search engines when crawling your web pages look for mini
themes to help determine what your site is an authority on. A descriptive meta description can help
inform the engines as to what the page is about.
4) Anchor text
Anchor text is a nice way to display (hide) the long url you’re linking to. This is a key factor used by
the algorithms to determine the Inbound Liking Quality of links. This is one of the key factors used
when by the engines when ranking web pages. Well interlinked pages can help increase page views of
the site as users can easily navigate the site to find the information that they are looking for.
5) Mind the formatting of the text
Formatting (bolding, headings, Italic etc.) is also important to show the search engines that certain
words are more important than others. Thus, if you bold/italic your keywords in your text, they are
perceived as more important than other words and thus your text becomes more relevant to these
Steps to write an optimized content:
Select your topic and find
your target readers
Analyse what they might be
Do keyword analysis
Use Adwords keyword Tool
Write content by using
Write a title tag
Write Meta Description and
Put Anchor tag in your content
Which redirect users to your site
Publish the content