Scip India Chapter Survey


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SCIP stands for The Strategic and Competitive Intelligence Professionals (SCIP -, formerly the Society of Competitive Intelligence Professionals. It is a global non-profit membership organization for everyone involved in creating and managing business knowledge. Their mission is to enhance the success of their members through leadership, education, advocacy, and networking. We (ValueNotes), in association with SCIP, are trying to initiate a SCIP chapter in India. Through this survey, we want to gauge your level of interest in being a part of this initiative.

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Scip India Chapter Survey

  1. 1. SCIP India Chapter Survey July 2011
  2. 2. Survey Overview • Total no. of Respondents: 116 • Survey Timeline: 3 weeks (June 15 – July 07) • Respondent base: Internal databases, SCIP India members, CI experts • Promotion mechanisms: Websites, direct survey links, online ads, ads on our newsletters, LinkedIn groups, etc • Respondent were from some of these companies: • Pfizer, Shell • Forbes Marshall • P&G • Royal Bank of Scotland • Deloitte • Ernst & Young • Carrefour Majority understand the need of making informed decisions based on CI 2
  3. 3. Relevant experience in CI How long have you been a strategic, marketing and/or business intelligence user or provider? Tenure of CI profession 20.5% 13.1% Less than a year 1-4 years 5-9 years 10+ years 33.6% 32.8% Majority have been in the CI profession for more than 4 years 4
  4. 4. Role in CI How would you identify your current role within the CI community? Role in CI 13.1% 24.6% Service Provider: Consultant/Vendor of CI services Practitioner working within an organisation Other (please specify) 62.3% Good mix of respondents from both providers and practitioners communities 5
  5. 5. Interest in SCIP India Chapter If SCIP were to start an India chapter, how interested would you be in becoming a member? Interest in SCIP chapter India 6.9% Pfizer Shell Forbes Marshall P&G Royal Bank of Scotland 52.6% 40.5% Very interested Interested Neutral Limited interest Not interested Oracle Deloitte Ernst & Young Carrefour Crompton Greaves All respondents were interested in being part of the CI chapter 6
  6. 6. Frequency of chapter meetings If interested, how often would you be able to attend meetings of the chapter? Frequency of chapter meetings 16.8% 35.4% Monthly Quarterly Twice a year Depends (on topic, on schedule, on location, etc… please specify) 27.4% 20.4% Good mix of responses 7
  7. 7. Benefit of being a member How do you expect to benefit from it? SCIP Chapter Surve y - India Get to hear international speakers (experts in CI) Discuss ethical issues of doing CI in India Increased business opportunities Identify partner companies for conducting CI Education on CI methods Network with other CI professionals Discuss India specific CI challenges and solutions 0% 10% 20% 30% 40% 50% 60% Aligns with the SCIP mission and vision 8 70% 80% 90% 100%
  8. 8. SCIP India Chapter What topics would you like to be discussed at these meetings? • CI strategies, tools and Techniques • Best Practices in CI in India • India specific CI issues • Role and importance of CI, Ethics, methodologies • Specific CI challenges and opportunities in the Indian Context Varied range of CI topics 9
  9. 9. Locations for Chapter meetings What locations you would be willing to travel to in order to attend a chapter meeting? Locations for chapter meetings 70.0% 60.0% 59.5% 50.0% 46.6% 41.4% 40.0% 30.0% 18.1% 20.0% 19.0% 10.0% 0.0% Mumbai Delhi Bangalore Chennai Other (please specify) Mumbai turned out to be the most preferred location 10
  10. 10. Steering Committee Would you be interested in being a part of the steering committee? Steering Committee Yes No 44.8% 55.2% Majority wanted to! 11
  11. 11. Contribution to steering committee What do you think you would be able to contribute? Contribution to steering committee 70.0% 65.1% 60.0% 60.3% 52.4% 50.0% 38.1% 40.0% 30.0% 20.0% 7.9% 10.0% 0.0% Your time in helping organising events Speaking at events Hosting an event at your city Identifying and bringing on board new members Good mix of responses 12 Other (please specify)
  12. 12. Steering Committee Qualification criteria for steering committee members • Interested in being a part of the steering committee • At least 5-9 yeas of relevant CI experience • Frequency of attending chapter meeting: at least monthly or quarterly • Location preference for chapter meetings: willing to travel to at least 2 cities (Mumbai being one of them preferably) • Contribution to steering committee: atleast one of the following: Time in organizing events or Hosting events at your city • Current location: Mumbai, Delhi, Bangalore, Pune • LinkedIn profile – past experience, education background, etc. • Based on the above, we short-listed 15 candidates, whom we later talked to to get a clearer understanding of their interest. This process is still underway. We shortlisted 15 based on this… 13
  13. 13. Thank You Arun Jethmalani, ValueNotes Database Private Limited 1 Bhuvaneshwar Society, Abhimanshree Road, Pashan, Pune 411008. India Tel: +91 20 6623 1700 | URL: | Email: Find out more on: LinkedIn - SCIP India (Group)