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Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
Packaged bottled water market in india 2013 2018
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Packaged bottled water market in india 2013 2018

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Packaged bottled water industry is expected to witness healthy growth of 15% CAGR in next five years. ValueNotes reports highlights the drivers which are boosting this growth along with trends …

Packaged bottled water industry is expected to witness healthy growth of 15% CAGR in next five years. ValueNotes reports highlights the drivers which are boosting this growth along with trends witnessed in the Indian market.

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  • 1. Packaged bottled water market in India  2013 - 2018 Picture Courtesy: www.info.wowlogistics.com
  • 2. 2 Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved Andhra Pradesh Arunachal Pradesh Assam Bihar Chhattisgarh Goa Gujarat Haryana Himachal Pradesh Jammu and Kashmir Jharkhand Karnataka Kerala Madhya Pradesh Maharashtra Manipur Meghalaya Mizoram Nagaland Orissa Punjab Rajasthan Sikkim Tamil Nadu Tripura Uttar Pradesh Uttaranchal West Bengal • 43 cities in India have a population of 1mn+ • Cities in India are classified on the basis of cost of living. • 4 Metros including Mumbai, Delhi, Chennai, Kolkata • 9 Tier 1 (+5 million ) cities including Pune, Ahmedabad and Bangalore • 22 Tier 2 cities (1 million to 5 million ) including Patna, Kochi, Rajkot, Madurai • 41 Tier 3 cities (less then 1 million ) including Ranchi, Mangalore, Gwalior, Roorkee India - Snapshot Population growth 1.4% p.a Land Area 3.29 mn sq km Population density 324 persons per sq km Form of government Democracy Number of States 29 states & 6 union territories Capital New Delhi Per capita income Nominal: USD1,124.4 p.a Religion 6 main religions Languages Hindi (national language), English (business language), 22 (official languages) Currency Rupees Exchange rate (USD to INR) 1 USD = INR 60.01 (as on 1st April 2014) Rural-urban mix 68% people reside in rural areas Households 246 mn Literacy rate 74.04% Mumbai Pune Hyderabad Bangalore Jaipur New Delhi Kolkata Chennai Ahmadabad West North South East Source: Government websites Lucknow Nagpur Patna Surat Metro cities Tier-I cities TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness India Fact File
  • 3. Preface to the Report 3 Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved Who is the Reader?  Any participant or stakeholder in the bottled water industry would benefit from this report  Analysts, industry experts or any person with an interest in tracking the progress of the bottled water industry Purpose of the Report  The report gives insights on how the bottled water industry is expected to grow in the next five years till 2018. It provides intelligent insights on the drivers and challenges for the industry; the proposed government and policy initiatives, and their impact on the industry; and key segmentation i.e. by end-users and geography.  Another important aspect of the report is the profiles of the top industry players in the bottled water industry in India Scope of the report  This report looks at the current scenario for the bottled water industry in India  Non-branded packaged drinking water or entities supplying the packaged drinking water on a standalone basis do not come under the purview of this report TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness
  • 4. Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved Executive Summary Slide 10 1 Industry Structure Slide 11 1.1 Bottled water industry structure Slide 12 1.2 Evolution of the bottled water industry in India Slide 13 1.3 Bottled water industry classification Slide 14 1.4 Industry supply chain Slide 16 2 Industry Overview Slide 17 2.1 Market size & growth Slide 18 2.2 Industry segmentation Slide 19 2.2.1 - By product type Slide 19 2.2.2 - By type of SKUs Slide 20 2.3 Imports Slide 21 2.4 Exports Slide 22 2.5 Seasonal analysis Slide 23 2.6 Price analysis Slide 24 2.7 Geographical analysis Slide 25 3 Drivers & Inhibitors Slide 26 3.1 Driver 1: Rise in income & consumption Slide 28 3.2 Driver 2: Sound economics & high profitability Slide 30 3.3 Driver 3: Increasing consumer awareness on health issues Slide 31 3.4 Driver 4: Growth in foreign tourists & expatriate population Slide 32 3.5 Inhibitor 1: Inefficient transport infrastructure Slide 33 3.6 Inhibitor 2: Low entry barriers & threat of low quality products Slide 34 3.7 Inhibitor 3: Increasing use of water purifiers Slide 35 4 Government Initiatives & Policies Slide 36 4 TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness TableofContents
  • 5. Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved 5 Industry Trends Slide 38 5.1 Recent trends witnessed Slide 39 5.2 M&A and recent developments Slide 40 6 Industry Analysis Slide 41 6.1 Porter’s analysis Slide 42 6.2 Industry attractiveness index Slide 43 7 Competitive Environment Slide 44 7.1 Industry segmentation – by players Slide 45 7.2 Market share of players Slide 46 7.3 Brand positioning - Price& quality analysis Slide 47 7.4 Competitive benchmarking Slide 48 7.5 Competitor profiles Slide 49 7.5.1 Bisleri International Pvt. Ltd. Slide 50 7.5.2 Pepsico India Holdings Pvt Ltd Slide 52 7.5.3 Coca Cola India Pvt. Ltd. Slide 54 7.5.4 Dhariwal Industries Ltd. Slide 56 7.5.5 Parle Agro Pvt. Ltd. Slide 58 8a Annexure Slide 60 8a.1 Water situation in India Slide 61 8b Appendix Slide 70 8b.1 Research Methodology Slide 71 8b.2 Abbreviations & Bibliography Slide 72 8b.3 Glossary Slide 73 5 TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness TableofContents
  • 6. Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved6 TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness TableofContents|ListofCharts&Tables Chart 1 Share of bottled water in non-aerated beverages in 2013 - India Slide 18 Chart 2 Bottled water market size & growth (INR billions) Slide 18 Chart 3 Bottled water market segmentation – FY 2013 Slide 19 Chart 4 Bottled water market segmentation – FY 2018 Slide 19 Chart 5 Bottled water Market segmentation – by type of SKU (in Value) Slide 20 Chart 6 Bottled water imports in FY 2013 (INR Million) Slide 21 Chart 7 Bottled water imports country-wise in FY 2013 (INR Millions) Slide 21 Chart 8 Bottled water imports country-wise in FY 2013 (‘000 Liters) Slide 21 Chart 9 Bottled water exports in FY 2013 (INR Million) Slide 22 Chart 10 Bottled water exports country-wise in FY 2013 (INR Millions) Slide 22 Chart 11 Bottled water exports country-wise in FY 2013 (‘000 Liters) Slide 22 Chart 12 Seasonal analysis of bottled water sales in 2013 Slide 23 Chart 13 Price Analysis of players in industry by one (1) liter SKU (in INR) Slide 24 Chart 14 Geographical segmentation of bottled water consumption (2013) Slide 25 Chart 15 Rise in per capita income Slide 28 Chart 16 Consumer breakdown by income level (USD Millions) Slide 28 Chart 17 Annual per capita consumption of bottled water in India (in Liters) Slide 29 Chart 18 Annual per capita consumption of bottled water across the top 15 countries in India - FY 2012 (Liters) Slide 29 Chart 19 Average costing (per liter) for packaged drinking water in INR Slide 30 Chart 20 India among bottom three in quality water availability Slide 31 Chart 21 Cholera cases due to contaminated water in metro cities Slide 31 Chart 22 Foreign Tourist Arrivals (FTA) in India (in Millions) Slide 32 Chart 23 Foreign and domestic tourists in India (in Millions) Slide 32 Chart 24 Water purifiers market in India (in Billions) Slide 35
  • 7. Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved7 TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness TableofContents|ListofCharts&Tables Chart 25 Porter’s analysis of the bottled water industry in India Slide 42 Chart 26 Bottled water market segmentation - by type of players (in Value) Slide 45 Chart 27 Market share of key players (in Value) Slide 46 Chart 28 Price and quality perception of bottled water Slide 47 Chart 29 Annual Turnover of Bisleri International Pvt. Ltd. (INR Millions) Slide 51 Chart 30 Key Manufacturing Locations – Bisleri Slide 51 Chart 31 Annual Turnover of Pepsico India Holdings Pvt. Ltd. (INR Millions) Slide 53 Chart 32 Key Manufacturing Locations – Pepsico Slide 53 Chart 33 Annual Turnover of Coca Cola India Pvt. Ltd. (INR Millions) Slide 55 Chart 34 Key Manufacturing Locations – Coca Cola Slide 55 Chart 35 Annual Turnover of Dhariwal Industries Ltd. (INR Millions) Slide 57 Chart 36 Key Manufacturing Locations – Dhariwal Slide 57 Chart 37 Annual Turnover of Parle Agro Pvt. Ltd. (INR Millions) Slide 59 Chart 38 Key Manufacturing Locations – Parle Slide 59 Chart 39 Annual precipitation & total water reserves Slide 62 Chart 40 Percentage breakup of “Net Groundwater Availability” Slide 63 Chart 41 Level of groundwater development Slide 64 Chart 42 River basins of India Slide 65 Chart 43 Water resource potential of major river basins (BCM) Slide 66 Chart 44 Water demand (in BCM) Slide 67 Chart 45 Break up of demand by sector in 2010 Slide 67 Chart 46 Percentage break up by domestic activities (urban)* Slide 67 Chart 47 Per capita consumption of bottled water in India and across globe Slide 68
  • 8. Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved8 Table 1 Government initiatives for boosting packaged drinking water market in India Slide 37 Table 2 Mergers & Acquisitions in 2013 in the bottled water industry Slide 40 Table 3 Recent developments in the bottled water industry Slide 40 Table 4 Competitive benchmarking of top players in India Slide 48 Table 5 Financial indicators of Bisleri International Pvt. Ltd. Slide 51 Table 6 Financial indicators of Pepsico India Holdings Pvt. Ltd. Slide 53 Table 7 Financial indicators of Coca Cola India Pvt. Ltd. Slide 55 Table 8 Financial indicators of Dhariwal Industries Ltd. Slide 57 Table 9 Financial indicators of Parle Agro Pvt. Ltd. Slide 59 Table 10 “Net Groundwater Availability” and “Annual Groundwater Draft” Slide 63 Table 11 Per capita availability of surface water Slide 66 Table 12 Sector wise future demand estimates (BCM) Slide 68 TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness TableofContents|ListofCharts&Tables
  • 9. 9 Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved
  • 10. Market Size and Growth Drivers and Challenges Industry Scenario  The bottled water industry in India has been growing at a CAGR of 15% for the last three years, and is currently valued at INR 60bn (~USD 1bn) in FY 2013  The industry is expected to grow at a CAGR of 22% in the next five years till FY 2018, due to the influx of overseas tourists, a rise in per capita income, changes in lifestyle, etc  ValueNotes estimates that the industry will be worth approximately INR 160bn (~USD 2.67bn) by FY 2018 Driver:  Rising health concerns as well as improving standard of living amongst consumers is likely to boost the consumption of packaged water in India Inhibitor:  Traditional water purifying methods and an increase in the use of water purifiers, which need a one time investment, are a big threat to the growth of the bottled water market in India  The bottled water industry in India is dominated by the top five large players, but they struggle to penetrate the smaller non-tier I cities because of poor infrastructure. This is giving an opportunity for small regional players to build their market share in regional markets.  The market share of unorganized players is anticipated to grow if the demand for bottled water keeps pace. This could severely affect the revenues of organized players, as these small local players eat into their market by imitating their brands and charging similar prices in the market. Policy Changes  The implementation of FSS regulation has resulted in BIS inspecting and testing water samples from the market to maintain the quality of licensed products as per Indian Standards (IS).  The implementation of IS14543: 2004 for packaged drinking water (PDW) & IS13428: 2005 packaged natural mineral water (PNMW) has resulted in: • 18 BIS licensees engaged in PNMW • ~2,300 licensees engaged in PDW through reverse osmosis • ~600 licensees engaged in bottling PDW from natural resources 10 Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved ExecutiveSummary The bottled water industry in India has been given an Industry Attractiveness Rating of 7.5 as per the ‘ValueNotes Industry Attractiveness Rating Evaluation System’ TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness
  • 11. Appendix
  • 12. ValueNotes is a full-service market and business research firm. Since 2000, we have helped customers, in India and around the globe, make better business decisions by providing actionable intelligence. Our customized research solutions, by way of projects and continuing engagements, have helped serve specific business needs - market entry strategy, choice of location, partner selection, competitive intelligence, investment appraisal, due diligence, and customer need analysis. Over the years, ValueNotes has developed considerable domain knowledge in a variety of sectors and industries. More important, we understand how to develop and deploy appropriate research methodologies best suited for diverse markets. We've developed proprietary research methods to deal with unorganized, information-scarce markets; and analytical techniques to triangulate, validate and correlate incomplete or unrelated information 12 Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved Bottled Water in India Government Websites & Publications Industry Intelligence Industry Associations Publications & News Releases Press Releases & Publications by Industry Players Industry Reports/ Trade Publications Trade interviews ValueNotes carries out industry studies designed around optimal use of secondary (desk) research techniques to gain maximum intelligence with specific insights and information. The steps carried out for “Bottled Water Industry in India” are as follows:  Secondary research: Intensive secondary research sources include, but are not limited to, • Print and online business publications • Analyst reports • Press releases • Trade publications  Primary research: Interviews with key industry players, industry analysts and experts  Industry intelligence and market analysis: Triangulation method is adopted to validate data points from the supply side, demand side, industry reports and trade publications  News releases and publications include: • BIS • FnB News • Foodnavigator-asia.com About ValueNotes Research Methodology Applied TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry AttractivenessAppendix|ResearchMethodology The list of publications is not exhaustive
  • 13. 13 Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved Appendix|Abbreviations&Bibliography Abbreviations BIS Bureau of Indian Standards bn Billion FSSR Food Safety and Standards Regulations FDI Foreign Direct Investment FTA Foreign Tourist Arrivals INR Indian Rupee Ltr Liter mn Million NSTFDC National Scheduled Tribe Finance and Development Corporation PDW Packaged Drinking Water PNMW Packaged Natural Mineral Water PoU Point of Use SKU Stock Keeping Unit USD Unites States Dollar Beverage Marketing Corporation Bureau of Indian Standards Central Ground Water Authority Centre for Science & Environment, India Department of Commerce DNA India FnB News: BIS formulates Indian packaged drinking water and PNMW stds under FSSR Foodnavigator-asia.com IBEF - India Now Magazine June-July 2012 India Environment Portal Indian Council for Medical Research Kerala Bottled Water Manufacturers Association McKinsey Global Institute Ministry of Tourism National Scheduled Tribe Finanance and Development Corporation Tamil Nadu Packaged Drinking Water Manufacturers Association The National Green Tribunal World Bank Bibliography ValueNotes conducted secondary research to obtain information on bottled water industry in India and referred to following sources: TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness Abbreviations used in the bottled water report include:
  • 14. 14 Copyright @ 2014 ValueNotes Database Pvt Ltd. All rights reserved Appendix|Glossary FSSR Act Food Safety and Standards (Prohibition and Restriction on Sales) (Amendment) Regulations, 2011 with respect to PDW & PNMW Foreign Tourist Arrivals International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited Incredible India international marketing campaign by the Government of India to promote tourism in India in 2002 to a global audience IS13428: 2005 The BIS standard for packaged natural mineral water IS14543: 2004 The BIS standard for packaged drinking water Natural mineral water Water containing less than 250ppm of total dissolved solids are defined as natural mineral water Off-trade This includes the retail industry consisting of modern trade and traditional kirana stores On-trade This channel represents sales to hotels, restaurants/cafes, airlines, hospitals, colleges, etc. Packaged drinking water Packaged drinking water means water derived from any source of potable water and subjected to various treatments to meet the prescribed standard before being packed in a plastic or glass container TOC Market Overview Annexure & Appendix Industry Trends Competitive Environment Industry Structure Executive Summary Drivers & Inhibitors Government Initiatives Industry Attractiveness
  • 15. Shilpa, PMP® has six years of industry experience in USA and India. As a team lead she has worked on market sizing, market assessment, competitive intelligence, voice of customer (VoC) and market entry research projects in the verticals such as semiconductor, electronic manufacturing, heavy engineering, Information technology, mining, construction, FMCG and BFSI. Shilpa is certified PMP and has an MS (VLSI & Chip Design) from Northwestern Polytechnic University, USA, and a BE in Electronics from University of Pune. www.indianotes.com Indian Markets www.sourcingnotes.com Outsourcing Intelligence www.valuenotes.biz Research & Consulting ValueNotes Database Pvt Ltd 1 Bhuvaneshwar Society, Abhimanshree Road Pashan, Pune 411 008, Maharashtra, India Other Industry Reports by ValueNotes: 1. Warehousing industry in India 2. Cold Chain industry in India 3. Switchgear & Control gear industry in India Disclaimer: This short industry report is published for general information only. Although high standards have been used in the preparation, ValueNotes is not responsible for any loss or damage arising from use of this report. The information contained herein is from publicly available data or other sources believed to be reliable. While we would endeavor to update the information herein on reasonable basis, ValueNotes is under no obligation to update or keep the information current. This report is the sole property of ValueNotes and must not be copied, either in whole or in part, or distributed or redistributed to any other person in any form. In case of any queries, mail us at research@valuenotes.co.in research@valuenotes.co.in | +91 20 6623 1743 About the author:

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