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"What is the problem for which your product/service or company is the solution?" Move from competitive advantages to delivering a sustainable business advantage to your customer's business? Value …

"What is the problem for which your product/service or company is the solution?" Move from competitive advantages to delivering a sustainable business advantage to your customer's business? Value innovation will help you find answers to these and other questions along the journey to value differentation.

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  • 1. Navigate to new Blue Oceans
  • 2. Avoid the Red Ocean 3
  • 3. What is a Red Ocean™? • A market in which the competition have nothing left to compete on other than PRICE • Examples – Telephony (Voice Services) – Fitness – Air Travel – Managed Services Blue Ocean, Red Ocean, Strategy Canvas and other related marks are copyright © Kim, W. Chan and Mauborgne, Renee. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Publishing, 2005.
  • 4. Navigate to Blue Oceans 5
  • 5. What is a Blue Ocean™? A competitive strategy in which the competition is made irrelevant (or much less relevant) through an approach that pursues differentiation AND low-cost to open a previously un-tapped or under-served market Blue Ocean, Red Ocean, Strategy Canvas and other related marks are copyright © Kim, W. Chan and Mauborgne, Renee. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Publishing, 2005. 6
  • 6. Set New Strategic Directions 7
  • 7. Navigate to BIG Blue Oceans
  • 8. How? 9
  • 9. Blue Ocean™ Strategy: Value Innovation • Simultaneous COSTS pursuit of Differentiation and VALUE Low Cost INNOVATION • The Cornerstone of Blue Ocean BUYER Strategy VALUE Blue Ocean, Red Ocean, Strategy Canvas and other related marks are copyright © Kim, W. Chan and Mauborgne, Renee. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Publishing, 2005.
  • 10. Creative Thinking 11
  • 11. Structured Brainstorming
  • 12. Blue Ocean™ Strategy: The Four Actions Framework REDUCE How do we Which factors should be reduced well below the industry standard? create a new value curve that ELIMINATE CREATE will differentiate Which of the factors that the industry takes for granted should be A New Value Which factors should be created that the industry has never Curve us from the eliminated? offered? competition in a way that makes RAISE Which factors should them irrelevant? be raised well above the industry standard? Blue Ocean, Red Ocean, Strategy Canvas and other related marks are copyright © Kim, W. Chan and Mauborgne, Renee. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Publishing, 2005.
  • 13. Create a Value Innovation Curve
  • 14. Continuous Value Innovation 15
  • 15. Blue Ocean Case Study: Formule1
  • 16. Formule1: Value Innovation Curve Value Eliminate Reduce Raise High Formule1 Average Value Curve Hotel ** Value Curve Hotel * Low Key Elements copyright Kim & Mauborgne
  • 17. The “Value Created” by Formule1
  • 18. Formule1: Value Innovation Curve Value Eliminate Reduce Raise Create High Formule1 Average Value Curve Hôtel ** Value Curve Hôtel * Low Key Elements copyright Kim & Mauborgne
  • 19. Ready, Set, Go. . . 20
  • 20. Sales David R Ednie President & CEO Performance SalesChannel Europe SARL Ph: +33 676 600 925 Email: david@saleschannel-europe.com Motivation Blog: http://saleschannel.blogspot.com Website: www.saleschannel-europe.com