Valtech - Digitalisation du point de vente

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Digitalisation du point de vente : innovations et usages
Julien Leterrier, Directeur conception et stratégie, Valtech

Published in: Marketing, Business, Technology
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  • Purpose : Ecologie, Made in France, Social Media – est ce que ceci plaira à mes amis ?
    Connected : Informé, vérification de l’information, et vocal
    Low attention et FOMO : Le combat pour l’attention devient de plus en plus difficile, et le consommateur passif qui écoute, c’est fini
    Les marchés sont de plus en plus sophisitiqués et raffinés : poussent vers plus de service et plus de personnalisation.
    Zapping and ever changing needs : Le digital ammène des sociétés à rendre des services, des catégories plus poreuses, des besoins qui changent – une paire de chaussure est en concurrence avec un Week end.
  • Conçu par TeamLab pour les magasins japonais de Vanquish
    Vidéo avec du contenu de marque en rapport avec le vêtement décroché
    http://fr.ooh-tv.com/2013/01/08/japon-quand-les-cintres-dun-magasin-declenchent-les-contenus-decrans-daffichage-numerique/
  • Permet de ne jamais laisser le client seul et d’éviter les abandons : pas besoin de checker les stocks, d’aller chercher un autre vendeur en cas de besoin, d’envoyer le client à la caisse + possibilité de commander en ligne pour le client
    Permet de limiter les problèmes liés au showrooming en fournissant de l’information immédiatement au client
    Importance du service, plus complet, plus personnel et plus prégnant grâce au mobile
    32%
    of consumers expect from a retailer or brand to be able to place an order online for them in a physical store location
    (Forrester Research)
    Permet de ne plus faire la queue => moins d’abandon d’achat
    61%
    of consumers would be interested in using a self-checkout technology in-store
    (Forrester Research)
  • Big Data dans la vraie vie.
    People Counting
    Take people counting to the next level with comprehensive in-store analytics. RetailNext measures traffic and conversion by store, region, and chainwide and gives you instant views by any time period including by day, week, month, day of week, hour of day, and more. It monitors where shoppers walk, stop, and look, how long they stay, and how it all connects to sales at the register. RetailNext even generates heat maps of your stores to easily see where the shoppers end up—and where they don't.
    Loss Prevention
    RetailNext is a full-featured Loss Prevention video recording system that stores and gives access to video. Save time with one-click access to video of any POS event and browse our convenient timeline to quickly find clips with shoppers in them. Why spend more on a separate DVR system when RetailNext can do it all for you?
    Marketing and merchandising
    Learn which programs and working and which are not with in-store analytics from RetailNext. Measure the effect of marketing programs using before-and-after or A/B split testing methodology. Test and optimize fixtures, dislays, store layouts, and promotions. And you can use instant access to video of stores to confirm store compliance with display programs.
    Staffing optimization
    RetailNext can import data from your staffing software, workforce management (WFM), or time & attendance system to enable data-driven staffing optimization. Measure conversion by time period and staffing level to identify opportunities to increase sales or reduce costs. Evaluate store managers, sales associates, and cashiers using real-world performance tracked to an individual level.
    POS Exception Reporting
    RetailNext contains a full-featured POS exception reporting system built right in. You can search and sort transactions by value, number of items, SKU, register, cashier, transaction type, payment type, exception type, and more. Gain one-click access to basket details and video for all transactions. Define configurable exception reports to go straight to your inbox.
    Queue optimization
    Use RetailNext to understand how and when customers use your cash/wrap stations and when and where you're losing sales to long lines. Measure throughput and other KPIs for all cashiers regardless of time and location. Create intuitive heat maps of queuing areas to visually comprehend traffic patterns.
    Opportunités coupons
  • Mesure tout des shoppers : s’ils s’arrêtent devant les vitrines, rentrent dans le magasin, profil (âge, sexe, race…), leurs expressions faciales…
    Déployé dans cinq chaines de magasins (confidentiel) selon le fabricant
    http://www.docnews.fr/actualites/innovation,big-brother-nos-vitrines,34,15130.html
  • Trigered when you go in store.
    Prepare your shopping
    Get an exclusive service
    Links staff with consumers
  • Fabriquer sa propre converse in-store à partir d’outils digitaux, de choisir parmi les options proposées ou de venir avec son propre design (possibilité de le faire online aussi et de venir en magasin ensuite)
    Importance du cross-canal
    http://jerseyfashionista.com/converse-opens-its-first-mall-store-in-the-westfield-garden-state-plaza-in-jersey/
  • http://techland.time.com/2012/01/19/intel-showcases-8-items-to-usher-in-the-experiential-retail-revolution/slide/legos-interactive-window/
  • Partage en ligne sur RS des vêtements essayés => personal branding + demande de conseils
  • Change the colours of the close thanks to a connected ipad.
  • Permet de limiter les problèmes liés au showrooming en fournissant le maximum d’infos aux clients
    + cross selling, conseils d’utilisation, etc
    Le consommateur veut être informé avant d’acheter
  • Integration to passbook
  • Valtech - Digitalisation du point de vente

    1. 1. Digitalisation du point de vente Innovations et usages 26 Septembre 2013
    2. 2. Towards the connected and empowered customer Purpose driven consumption Connected and informed customer Low attention and FOMO Demanding and growing expectations Zapping and ever changing needs
    3. 3. Ways to adress the connected customer 1. Connecting products to purpose 2. Connected Store 4. In store experience 3. Customisation and personalisation 5. Frictionless interactions
    4. 4. Putting the shop as a point in customer journey Source : Forrester
    5. 5. Thinking the shop as a journey in itself Source : Forrester
    6. 6. 1. Connecting Products to Purpose: Brand Content Social Shopping 6
    7. 7. Linking Products to Bigger Stories 7
    8. 8. Vanquish’s “hanger-triggered” brand content video 8
    9. 9. Social Shopping 9
    10. 10. C&A Brazil – Fashion Like
    11. 11. 2. Connected Store Mobile armed sales associate Big data in real life
    12. 12. Mobile-Armed Store Associate 12
    13. 13. Nordstrom employee with mobile device 13
    14. 14. Customer Tracking Calls for Responsive Service 14
    15. 15. Nordstrom USA – Customer tracking using Wi-Fi
    16. 16. Almax’s “EyeSee Mannequin” 16
    17. 17. 3. Add the personal touch Service driven retail On-demand products
    18. 18. Connecting with new services 18
    19. 19. Marcus Neiman Service App 19
    20. 20. On -Demand products 20
    21. 21. Converse’s “Ink Bar” In-Store Customization Experience 21
    22. 22. 4. In store Experiences
    23. 23. Instoretainement Or have fun ! 23
    24. 24. Lego’s augmented reality store windows 24
    25. 25. Mattel’s “Barbie’s Dream Closet” with SM 25
    26. 26. Uniqlo Magic Mirror
    27. 27. 5. Frictionless Interactions: Information on your own terms Payment made Easy 27
    28. 28. Information in your own terms 28
    29. 29. Addidas Virtual footwear
    30. 30. Clinique’s interactive makeup counter 30
    31. 31. Carrefour Connected Wine Faire
    32. 32. Frictionless Payment for today ? 32
    33. 33. Starbucks square 33
    34. 34. In short Bringing together products and purpose to quench the thirst for meaning. Connecting the store with consumers for better service. Customize the experience, personalise the product for differentiation. In Store Experiences for attention-hungry customers Make it easy, simple and frictionless to avoid zapping
    35. 35. Thank you

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