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Best of Digital Campaigns - EBG "Social Media & Mobile" 2011

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Notre sélection des meilleures campagnes du marketing digital de ces derniers mois. …

Notre sélection des meilleures campagnes du marketing digital de ces derniers mois.

// Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.

Find more details, and even more campaigns here on my blog: http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/

Christophe Lauer,
Business Development Manager and Social Media Strategy Lead,
Valtech

Published in: Technology, Business
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  • 1. Best of Digital & Social Media CampaignsChristophe Lauer – 22 Nov. 2011 – Paris, France
  • 2. Lars SilberbauerSocial Media Director, LEGO Grouptwitter: @larssilbauerSveinn Birkir BjörnssonHead of Web Development & Social Media, Promote Icelandtwitter: @sveinnbirkirMaxime BarbierFounder and CEO, MinuteBuzztwitter: @maximebarbierChristophe LauerSocial Media Strategy Lead, Valtech Corp.twitter: @clauer
  • 3. ►CATEGORY 1: Tourism and Travels ► 3 : Ireland « Nick and Sam’s Roadtrip » ► 2 : The « Mexico Taxi Project » ► 1 : Switzerland « Sebi and Paul »
  • 4. #3 Ireland « Nick and Sam’s Roadtrip » http://www.discoverireland.com/gb/campaigns/roadtrip/
  • 5. #2 The Mexico Taxi Project http://mexicotaxiproject.com/
  • 6. #1 Switzerland « Sebi and Paul » http://chat.myswitzerland.com/
  • 7. ►CATEGORY 2: e-commerce and Retail ► 3 : Macy’s « Believe-O-Magic » ► 2 : Turkcell Tweets ► 1 : Tesco : Homeplus virtual stores in Korea
  • 8. #3 Macy’s « Believe O Magic » http://www.youtube.com/watch?v=xvzRXy3J0Z0
  • 9. #2 Turkcell Tweets Submitted by Gregory Pouy - @gregfromparishttp://www.youtube.com/watch?feature=player_embedded&v=PSgk7YOigG8
  • 10. #1 Tesco in Korean subwayhttp://www.viralblog.com/mobile-and-apps/virtual-shopping-in-the-subway/
  • 11. ►CATEGORY 3: Banks and financials ► 3 : Caisse d’Epargne « Envers du Web » ► 3 : BNP Paribas « Parlons vrai » ► 2 : Garanti Bank « Last customer not using online banking » ► 1 : NAB « Break Up »
  • 12. #3-bis Caisse d’Epargne http://www.youtube.com/watch?v=uxAfOeJxd1M
  • 13. #3 BNP Paribas « Parlons vrai »http://www.youtube.com/watch?feature=player_embedded&v=l9vehxJc3xc
  • 14. #2 Garanti Bank « Last customer… »http://www.youtube.com/watch?feature=player_embedded&v=dQ93ONkAKFs#!
  • 15. #1 NAB « Break up » http://breakup.nab.com.au/
  • 16. ►CATEGORY 4: Cars and Automotive ► 3 : Chevy Sonic « Let’s do it » ► 2 : Mercedes « The tweet race » ► 2 : Mercedes « Escape the Map » ► 1 : Nissan Leaf
  • 17. #3 Chevrolet Sonic http://letsdothis.com/
  • 18. #2 Mercedes « The tweet race »http://www.mbtweetrace.com/mercedes/map http://vimeo.com/22300987
  • 19. #2 Mercedes « Escape the Map » http://www.escapethemap.co.uk/
  • 20. #1 Nissan Leaf http://www.nissanusa.com/leaf-electric-car/index?intcmp=home_ev_micro.Promo.Homepage.Home.P1#/leaf-electric-car/index
  • 21. Video: Nissan LEAF Visit this page:http://www.awardshowcase.net/thenewcar/ And click the play button!
  • 22. ►CATEGORY 5: Luxury, Cosmetics and Fragrances ► 3 : Biotherm Hommes « Moustag » ► 2 : Oscar de la Renta « Facebook Shop » ►1 : Longchamp « Keep on Riding »
  • 23. #3 Biotherm « Moustag »http://www.facebook.com/BiothermCanada?sk=app_229196860467723
  • 24. #2 Oscar de la Rentahttp://www.facebook.com/oscardelarenta?sk=app_229637540434446
  • 25. #1 Longchamp « Keep on Riding » http://www.youtube.com/user/LongchampParis?ob=5 Submitted by Nicolas Halftermeyer, thanks Nicolas !
  • 26. Like what you see?You can find more about these campaigns andalso some extras on my blog: http://www.clauer.fr/2011/11/best-of-campagnes- marketing-digital-conference-ebg/Yes, it‘s in French, sorry. May be you can giveGoogle Translate a try if you don‘t read French...
  • 27. (FUN BONUS)The all-time best integrated campaign! http://www.youtube.com/watch?v=FOcujXpbkhg
  • 28. THANK YOU!Lars SilberbauerSocial Media Director, LEGO Grouptwitter: @larssilbauerSveinn Birkir BjörnssonHead of Web Development & Social Media, Promote Icelandtwitter: @sveinnbirkirMaxime BarbierFounder and CEO, MinuteBuzztwitter: @maximebarbierChristophe LauerSocial Media Strategy Lead, Valtech Corp.twitter: @clauer

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