We care for your brands
With subsidiaries in seven European countries
and extensive experience in all major channels
and categories, Valora Trade has a highly
efficient network. This enables brand owners
to access markets with a total of more than
130 million consumers with one partner. We are
also a key partner to the retail trade, working
closely together with them to develop effective
For us, winning in retail today is not about the either/or choice: it’s about
the “and”. Strategy “and” execution, branding “and” sales, shoppers “and”
consumers, manufacturer “and” retailer etc. In this context Valora Trade is
delivering a substantial added value both to the brand owners and to our
trade partners as a provider of integrated, process-oriented and effective
marketing, sales and distribution services.
The success we share with our partners is founded on a long-term strategic
and transparent collaboration with common values, mutual trust and
aligned objectives. We at Valora Trade are constantly striving to improve
our services as we are driven and motivated by the constant changes
and challenges in our environment to further develop our strong market
position as Europe’s leading distributor.
Our highly qualified employees combined with trusted leadership
are the single most important factor underpinning our success.
We look forward to contributing to your future success. Why not
get in touch now and start to exploit exciting opportunities with us?
Welcome to the world of Valora Trade.
CEO Valora Trade
Our unique assets
for your success
Unique network with pan-European
and regional market leadership
providing the most efficient route
Broad and deeply-rooted
knowledge and insights of
international and local market
conditions and trends.
Vast access to and long-term
partnerships with all relevant
retailers fostering fast and
Excellent reputation for bringing
the best out of brands: Proven
ability to generate profitable
business based on our competence,
flexibility and speed of execution.
Passionate people with the highest
level of brand commitment.
Integrated and tailor-made
solutions combined with
executional excellence: Our
expertise puts the right
product in the right place at
the right price.
Trusted brands and
principals who trust us
Satisfied partners based on superior results
are our top priority. We are proud to have been
chosen as a strategic partner to manage a long
line of well-known and market-leading brands.
Beneficial network synergies and
highly efficient back office services
based on best in class IT-systems,
and best practices.
Integrated value adding solutions
for sustainable growth
Our process oriented end-to-end services along the entire value chain are tailormade, adapted to our business partners’ strategies and demands and designed to
achieve superior results. They are the daily proof that we are a substantial and
steady value driver for our business partners, both for the trade and our principals.
Market Intelligence, IT Business Intelligence, Key Account Management, Category
Management, Marketing and Sales Forces are the key services to drive growth
and the disciplines where we primarily make the difference.
IT / Business Intelligence
Modern IT systems and expertise
Profound expertise in all dimensions.
as key enablers for business
Professional market potential and
intelligence and cost-effective
performance tracking tools to
ensure effective marketing and
integrations with business
Taking full advantage of CRM,
ECR, ERP, WMS.
Comprehensive regional and local
Transparent information sharing with
the principals and trade partners.
the close co-operation and
“The success Ricola has achieved is mainly due to established with each other.
mutual trust which Ricola and Valora Trade have
Valora Trade always takes the time to discuss Ricola’s strategies and to adapt
them to the market where this makes sense. This not only helps to strengthen
the Ricola brand, it also improves its performance in the market.
Markus Vogt, Head of Sales International, Ricola AG, Switzerland
Key Account Management /
Principal Account Management
Dedicated experienced local
Highly qualified KAM’s with
Day-to-day contacts with principals
sales forces with countrywide
in-depth market knowledge
to keep marketing plans on track.
and well-established strong
Specialists for defined categories
Ensuring best availability and
maximum product visibility at POS.
Distribution and introduction of
Providing impactful in-store
relationships with trade partners.
In-depth Category (Management)
Proven analysis tools and
and brands with in-depth
understanding of the principals’
Supporting KAM & Sales Force
processes incl. best practices
with profound trade marketing
expertise and programs.
Benefit from our profound knowledge
and extensive value-added services
In a business environment that demands an ever-increasing level of quality, growth, speed and
efficiency at all levels and where meeting local consumer habits and local requirements become
increasingly important, the old saying “be global, act local” becomes more appropriate every day.
Whatever your current situation, challenges, objectives and strategies are, our extensive value
added services and sound foundation can be determining factors for your future success.
“We want to expand our brand into
new markets yet we do not have
enough local market knowledge as
well as having no existing contacts
to relevant retailers.”
“We want to expand our existing
business, which we have
managed ourselves so far,
especially by increasing our cost
efficiency and profitability.”
“We want to considerably
boost our power of impact in
the market, however due to
our size we are limited in our
choice of means.”
Unique local market knowledge.
make your fixed costs flexible.
Excellent access to the trade.
High quality back office with
Passionate people with high
levels of brand commitment.
Expertise in managing
Cost and know-how synergies
Transparent strategic partnership.
in all aspects due to our size.
Result-oriented sales organisation
with maximum sales push.
Strong local market expertise.
Expertise in activating brands
High reputation in the market.
Qualified sales force with
Shorter time to market
Stronger market penetration and market position
More focus on your core business
Stronger attention by trade partners
New growth opportunities
Increased cost efficiency
Stronger impact at POS
Improved service levels
Strong local market power
As your reliable partner we provide the most professional route to market with maximum value-added services
while you are able to focus on your core competencies and markets as well as enhance your sales and profitability.
Leveraging our extensive access
to the trade for maximum results
All Valora Trade subsidiaries are major partners for the retail
sectors in respective markets, working closely and effectively
with retailers to help them grow their business. Using our broad
retail knowledge as a base, we tailor our sales and marketing
strategies and adapt tactics to perfectly fit each environment.