iPhones versus Blackberry Data Usage

iPhones v Blackberrys: Data Usage 01/04/10 Ed Finegold, EVP Analytics [email_address] Phone 281.202.9765

iPhones v Blackberrys: A Data Usage Study 01/04/10 Validas Patent Pending Copyright 2009 Validas Inc. All Rights Reserved.
AT&T Wireless recently implored its iPhone users to limit their data usage in order to help reduce congestion on its 3G network.
While this seems radical from a business point of view, statistics do support that iPhone users consume far more data than users of other smart phones.
Validas conducted a study of more than 1,800 iPhone and Blackberrys and their monthly data usage.
The study’s findings are included in the following slides…

iPhones use 525% as many Megabytes 01/04/10 Validas Patent Pending Copyright 2009 Validas Inc. All Rights Reserved. From this chart, we see: iPhone users, on average, use 5.25 times as many megabytes per month as Blackberry users.

Fewer iPhones Used Far More Data 01/04/10 Validas Patent Pending Copyright 2009 Validas Inc. All Rights Reserved.
These charts show that while in this study, iPhones made up only 48% of the devices in our sample, they accounted for more than 80% of the total megabytes consumed.
While dissuading users from using their services is counterintuitive, this data lends some rationale to AT&T’s argument that iPhone users are, in fact, taxing 3G network capacity more than other smartphone users.

iPhones versus Blackberry Data Usage

by Validas on Jan 04, 2010

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iPhones versus Blackberry Data Usage — Presentation Transcript