About Valerie Wasserman is Vice President, Strategic Alliances and Brand Development at Rodale Inc, the authoritative and trusted source for active healthy living & wellness content worldwide.
Valerie, who joined in 2001, oversees digital business development and content distribution to leading internet portals and a diverse range of vertical web sites. Content is curated and repackaged from Rodale magazines, books and video. Original content deals include the creation of Fitbie, the #1 diet, fitness and nutrition site on MSN and two new premium channels on YouTube - 3V: Verve, Vigor, Vitality and The Tasted Channel.
This syndication model has allowed Rodale to reach new audiences online,