Leverage LinkedIn for Business - BEGINNERS
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LinkedIn Training for Business Professionals- part 1 of 2 part series. eSparkMarketing WSI will make it easy for you to see how to 1) Navigate through LinkedIn to understand what it is about. 2) ...

LinkedIn Training for Business Professionals- part 1 of 2 part series. eSparkMarketing WSI will make it easy for you to see how to 1) Navigate through LinkedIn to understand what it is about. 2) Teach you THE essentials on creating a profitable personal profile and 3) Show you how to connect with QUALITY people. We give you detailed page screens with tips in order to give you VALUE for your time. Learn LinkedIn so you dont have to cold call anymore!!

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Leverage LinkedIn for Business - BEGINNERS Presentation Transcript

  • 1. Leveraging LinkedIn for Business -The Basics- What can LinkedIn do for You? Wednesday, September 18, 13
  • 2. Two Part Series Wednesday, September 18, 13
  • 3. Two Part Series Power of LinkedIn 5-Step Basic Strategy Crafting an attractive profile Building your network Lead Generation & Visibility (session 2) Building your brand (session 2) Advanced tools and Paid (session 2) Wednesday, September 18, 13
  • 4. Today Wednesday, September 18, 13
  • 5. Today Why LinkedIn How to Navigate Home page Settings area Create a PROFITABLE profile How to build your Network Wednesday, September 18, 13
  • 6. 5-Step Basic Strategy Wednesday, September 18, 13
  • 7. 5-Step Basic Strategy Build your personal brand 1 Wednesday, September 18, 13
  • 8. 5-Step Basic Strategy Build your personal brand Establish yourself as an industry expert 2 1 Wednesday, September 18, 13
  • 9. 5-Step Basic Strategy Build your personal brand Establish yourself as an industry expert Connect with: prospects, customers, vendors & peers 2 1 3 Wednesday, September 18, 13
  • 10. 5-Step Basic Strategy Build your personal brand Establish yourself as an industry expert Connect with: prospects, customers, vendors & peers Drive leads & sales 2 1 3 4 Wednesday, September 18, 13
  • 11. 5-Step Basic Strategy Build your personal brand Establish yourself as an industry expert Connect with: prospects, customers, vendors & peers Drive leads & sales Grow network deep & wide 2 1 3 4 5 Wednesday, September 18, 13
  • 12. 8 LinkedIn Age Demographics Wednesday, September 18, 13
  • 13. 7 LinkedIn Gender Distribution Wednesday, September 18, 13
  • 14. 8 LinkedIn by Industry Wednesday, September 18, 13
  • 15. 9 LinkedIn Age Distribution  200k+ Million users  35% of users check in daily  200 countries represented  1.5 Million groups  3 million Company pages  Average income is $86,000 per year  40% pay for LI Premium  43% of marketers have found a customer And even more… Wednesday, September 18, 13
  • 16. 8 LinkedIn Age Demographics COLD CALLING Wednesday, September 18, 13
  • 17. Getting Started.... Wednesday, September 18, 13
  • 18. Step 1: Navigating through the Maze Wednesday, September 18, 13
  • 19. Let’s look at ..... Step 1: Navigating through the Maze Wednesday, September 18, 13
  • 20. 12 Home Page: What is it? Wednesday, September 18, 13
  • 21. 13 Home Page -Newsfeed Wednesday, September 18, 13
  • 22. 13 Home Page -Newsfeed Choose Updates based on what you want to see Wednesday, September 18, 13
  • 23. 14 Home Page -Newsfeed Newsfeed: • See Shares and Likes • Group Discussions • Updates on profiles, new job •Your network new connections, etc. Wednesday, September 18, 13
  • 24. 16 Home Page: Making Updates eSpark Tips: 1. Add file, picture to make it snazzy 2. Share with Twitter if ?? 3. Make it interesting 4. Share link via bit.ly Wednesday, September 18, 13
  • 25. 17 Who has Viewed YOU?? Wednesday, September 18, 13
  • 26. 18 Who has Viewed YOU?? eSpark Tips: 1. If you can see, they can see! 2. 3 choices to decide from 3. Edit in Settings 4. Extra options for Premium Wednesday, September 18, 13
  • 27. 19 Pre-start - Settings! Hint 1:Before we start... Change Settings!! Wednesday, September 18, 13
  • 28. 20 What to Change in Settings Hint 2: Edit section before doing changes Wednesday, September 18, 13
  • 29. 21 PROFILE •Activity Broadcasts •Activity Feed •Who can see you/who you can see •Who can view your connections •Photo visibility •Show/hide viewers also viewed Important Settings Options Wednesday, September 18, 13
  • 30. 22 COMMUNICATIONS •Set frequency of Group Emails •Set notifications •Select types of messages •Who can send you invitations •Photo visibility Important Settings Options Wednesday, September 18, 13
  • 31. 23 GROUPS, COMPANIES, APP… •Set Display Order •View your groups •Set frequency of digest emails •Turn on/off invitations •View companies you are following Important Settings Options Wednesday, September 18, 13
  • 32. 25 ACCOUNT •Manage advertising preferences •Change photo and visibility •Customize updates that you see on HP Important Settings Options Wednesday, September 18, 13
  • 33. Step 2: Create a Profitable Profile Wednesday, September 18, 13
  • 34. Let’s look at ..... Step 2: Create a Profitable Profile Wednesday, September 18, 13
  • 35. LinkedIn Profiles Wednesday, September 18, 13
  • 36. Profile: How to Edit Wednesday, September 18, 13
  • 37. Make a Good First Impression Wednesday, September 18, 13
  • 38. Make a Good First Impression Full Name Wednesday, September 18, 13
  • 39. Make a Good First Impression Personalize your headline Full Name Wednesday, September 18, 13
  • 40. Make a Good First Impression Work history Personalize your headline Full Name Wednesday, September 18, 13
  • 41. Make a Good First Impression Work historyInsert Web Links Personalize your headline Full Name Wednesday, September 18, 13
  • 42. Make a Good First Impression Work historyInsert Web Links Personalize your headline Full Name Customize Your Unique URL Wednesday, September 18, 13
  • 43. Make a Good First Impression Work historyInsert Web Links Personalize your headline Full Name Customize Your Unique URL Personalize your Background Wednesday, September 18, 13
  • 44. LinkedIn Headline eSpark Tips: 1. Headline – 120 characters 2. Public Profile 3. Create a custom URL!! Wednesday, September 18, 13
  • 45. Make a Good First Impression Wednesday, September 18, 13
  • 46. Make a Good First Impression Full Name Wednesday, September 18, 13
  • 47. Make a Good First Impression Personalize your headline Full Name Wednesday, September 18, 13
  • 48. Make a Good First Impression Work history Personalize your headline Full Name Wednesday, September 18, 13
  • 49. Make a Good First Impression Work historyInsert Web Links Personalize your headline Full Name Wednesday, September 18, 13
  • 50. Make a Good First Impression Work historyInsert Web Links Personalize your headline Full Name Customize Your Unique URL Wednesday, September 18, 13
  • 51. Make a Good First Impression Work historyInsert Web Links Personalize your headline Full Name Customize Your Unique URL Personalize your Background Wednesday, September 18, 13
  • 52. 31 Profiles: Background Section Wednesday, September 18, 13
  • 53. 32 Profiles: Background Section eSpark Tips: 1.Talk to target client 2. What makes you unique 3. Why should you be hired 4. Conversational 5. Customer - .....??? Wednesday, September 18, 13
  • 54. 33 Profile: Experience Section Wednesday, September 18, 13
  • 55. 34 Profile: Experience Section eSpark Tips: 1. What does company do? 2. What do you do at company? 3. How do you contribute to BL? 4. Update and change order Your elevator pitch! Wednesday, September 18, 13
  • 56. 35 Profile: Skills & Experience eSpark Tips: 1. Endorse to get endorsed 2. Rearrange based on goals 3. Do it but not Key to success Wednesday, September 18, 13
  • 57. 36 Profile: Education Wednesday, September 18, 13
  • 58. 37 Profile: Interests and ... eSpark Tips: 1. Add personality! 2.Show what you are about Wednesday, September 18, 13
  • 59. Create buyer personas Wednesday, September 18, 13
  • 60. Create buyer personas What are their problems & challenges? Wednesday, September 18, 13
  • 61. Create buyer personas What are their problems & challenges? What is important to them? Wednesday, September 18, 13
  • 62. Create buyer personas What are their problems & challenges? What is important to them? What influences their decision to buy or take action? Wednesday, September 18, 13
  • 63. Create buyer personas What are their problems & challenges? What is important to them? What influences their decision to buy or take action? What sorts of images & information appeals to them? Wednesday, September 18, 13
  • 64. Create your Prospect Profile Wednesday, September 18, 13
  • 65. Geographic region you serve Where are your prospects & suppliers located (NV, Tucson, other countries) Create your Prospect Profile Wednesday, September 18, 13
  • 66. Geographic region you serve Where are your prospects & suppliers located (NV, Tucson, other countries) Industries you serve Industries you provide travel to (Marketing; Sales) Create your Prospect Profile Wednesday, September 18, 13
  • 67. Geographic region you serve Where are your prospects & suppliers located (NV, Tucson, other countries) Industries you serve Industries you provide travel to (Marketing; Sales) Professional interest You areas of expertise (Budget travel; Luxury or Bespoke travel) Create your Prospect Profile Wednesday, September 18, 13
  • 68. Geographic region you serve Where are your prospects & suppliers located (NV, Tucson, other countries) Industries you serve Industries you provide travel to (Marketing; Sales) Professional interest You areas of expertise (Budget travel; Luxury or Bespoke travel) Products/Services you sell Travel packages; Group packages; Travel arrangements Create your Prospect Profile Wednesday, September 18, 13
  • 69. Geographic region you serve Where are your prospects & suppliers located (NV, Tucson, other countries) Industries you serve Industries you provide travel to (Marketing; Sales) Professional interest You areas of expertise (Budget travel; Luxury or Bespoke travel) Products/Services you sell Travel packages; Group packages; Travel arrangements Create your Prospect Profile Wednesday, September 18, 13
  • 70. 1 2 3 1 2 3 Who am I? 3 Reasons I use your products 3 Reasons I buy from you What do I do online? Search Terms I use to find your products What information do I look for My Social Life Online My Relationship with technology Draft Persona Name: Customer Segment: Wednesday, September 18, 13
  • 71. Get Recommendations Wednesday, September 18, 13
  • 72. Get Recommendations Wednesday, September 18, 13
  • 73. Subject: Can you please recommend me for the training that I did at your company? Hi James, I am following up on the training I conducted for your company. Did your team implement the suggestions I made? Please let me know if can be of more service. I was hoping you could take a few minutes to write me a recommendation on LinkedIn.You may write whatever you like, but if it helps I have listed a few talking points below: •Knowledge of your industry •Experience in my industry •Effectiveness of the training Thank you so much for your time, I really enjoyed working with you! Yours truly, Valerie Get Recommendations Wednesday, September 18, 13
  • 74. 22 Optimize Wednesday, September 18, 13
  • 75. Top 10 Tips for a complete profile Wednesday, September 18, 13
  • 76. •☐Your industry and location •☐ An up-to-date current position •☐ Two past positions •☐ List education/certifications •☐ List skills (minimum of 3) •☐ Compelling summary in conversational tone •☐ Get 50 connections Top 10 Tips for a complete profile Wednesday, September 18, 13
  • 77. Top 10 Tips for a complete profile Wednesday, September 18, 13
  • 78. TOP 4 eSpark Tips •☐ Get Recommendations •☐ Customized URL •☐ Attention grabbing Headline •☐ A professional photo Top 10 Tips for a complete profile Wednesday, September 18, 13
  • 79. Step 3: Build your Network Wednesday, September 18, 13
  • 80. Its better to be the best connected Wednesday, September 18, 13
  • 81. Its better to be the best connected Than the most connected • Do they live in my community? • Do we belong to the same group(s)? • Are they connected to someone I know? • Do we or have we worked in the same industry? • Do we share common hobbies, interests or causes? • Have they read or spread my content? • Have they included a personal note with the invitation? Wednesday, September 18, 13
  • 82. 22Connect With People You May Know Tips ✦ Start from home page ✦ Use search bar ✦ Use “PeopleYou May Know” Wednesday, September 18, 13
  • 83. Upload your Contacts Tips ✦ Chose Network Tab ✦ Chose “Add Connections” Wednesday, September 18, 13
  • 84. 22 Advanced Search Tool ✦ Keywords ✦ Title ✦ Location ✦ Level of connection More options with PAID account Used Advanced Search Wednesday, September 18, 13
  • 85. 22 Tips ✦ Know email address ✦ Shared group no email ✦ Customize message!! ✦ Mobile BEWARE Connect the RIGHT Way Wednesday, September 18, 13
  • 86. 52 Sign up for Groups Wednesday, September 18, 13
  • 87. Wednesday, September 18, 13
  • 88. The Power of LinkedIn Wednesday, September 18, 13
  • 89. The Power of LinkedIn Make connections Wednesday, September 18, 13
  • 90. The Power of LinkedIn Make connections Maintain relationships Wednesday, September 18, 13
  • 91. The Power of LinkedIn Make connections Maintain relationships Listen for opportunities Wednesday, September 18, 13
  • 92. The Power of LinkedIn Make connections Maintain relationships Listen for opportunities Powerful search for people and clients Wednesday, September 18, 13
  • 93. Next Month Wednesday, September 18, 13
  • 94. Next Month Profile 2.0- how to boost your brand even more! How and Why build a company page Prospecting on LinkedIn The “Group How-To’s” Advanced Search Brand Building Paid LinkedIn Options New Features & Tools Wednesday, September 18, 13
  • 95. FREE 30 MINUTE Phone Consultation to discuss your LinkedIn Strategy, Profile or website analysis Wednesday, September 18, 13
  • 96. Let’s Connect Questions & discussion welcome Email me for copy of presentation or for FREE 30 minute consultation: vmarbach@esparkmarketingwsi.com www.linkedin.com/in/esparkmarketing Valerie Marbach twitter.com/valmarketinggal facebook.com/eSparkMarketingWSI.com www.eSparkMarketingWSI.com eSpark MarketingWSI Wednesday, September 18, 13