Valeria shanks week 10 multimedia presentation

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  • Lu & Overbaugh (2009) found technology should be used so students can benefit from improved learning environments, student and teacher motivation and enriching instructional activities.Cator (2011) found students who engage in learning activities with technology can connect with other students nationally and globally. Researchers have found students who engage in collaborative learning develop social and cognitive skills.
  • According to Murdock (2007) computer usage was minimal prior to 1958. Russia developed technology to launch the first spacecraft. In 1956, Russian sputnik to demonstrate their expertise in technology.
  • Following the launch of Sputnik, The National Defense Education Act was created.The legislators goal was to promote science, technology, and math within education. The main goal of this Act was promoting science, technology, and math within education. The focus was placed mostly on vocational education. (Science and Technology Communications)President Kennedy passed the vocational Education Act in 1963 (Vocational Education Act. As a result, states received money to create new technology in schools. Teachers and students were not receptive to computers because teachers were considered to be managers of learning in most classrooms. (Zuniga, 2010)According to Zuniga (2010) The entities that have driven computer production are federal, state and private companies who have collaborated to create computer integration in schools
  • Computers were produced and marketed for business and government prior to them being introduced into schools. Government and businesses used large bulky computers that were capable of handling large files for these organizations. Manufacturers had not developed a computer for use in K-12 schools before 1965. President Johnson passed the Elementary and Secondary Education Act which supplied funds for schools to purchase mainframes and minicomputers for schools. Most of these computers were used for administrative and counseling purposes (Zuniga, 2010).Prior to 1965, computers were utilized by business and government officials. After 1965 computers were utilized as instructional tools in universities and k-12 schools.
  • The Apple computer was created by Steven Wozniak and Steven Jobs who founded Apple. Steven Jobs used his parents’ home as a temporary manufacturing site. The first 50 units were manufactured by Bytes a computer retailing chain. Apple gained an excellent reputation after selling computers to Dow Jones in 1978. After this sale Apple became one of the fastest growing companies in the United States.Apple founded the Apple Education foundation to connect with schools. As a result, sales escalated 40 percent as a result of producing 35,000 units. By 1981 Apple had 800 distributors in the United States and Canada and over 1000 distributors overseas. Apple became the first PC company to earn $1billion. Apple continued to connect with schools by starting the “Kids Can’t Wait Program and as a result donated 10,000 computers to schools in the state of California.(Apple Computer Incorporated—Early History)
  • Rogers (2003) stated “Knowledge stage occurs when the individual is exposed to the innovation’s existence and gains an understanding of how it functions” (p.216). Prior to 1975 schools were using mainframes and minicomputers for administrative and counseling purposes. In 1975 Apple Company donated personal computers to schools; however, school officials rejected the PCs because they established a comfort level with mainframes.
  • In 1979 an estimated 15 million PCs are used in business worldwide. IBM developed a mainframe for schools to use as drill and practice. In 1981 IBM develops a personal computer and computer assisted instruction software for use in schools. Computer Assisted Instruction gains acceptance in schools.
  •  Apple II computers are widely accepted into classrooms because PCs fit the ongoing teaching concept by using simulation programs Apple II computer finds widespread acceptance in education because PCs better fit the teacher /manager model of instructional delivery (PCs can be used to "support" the ongoing teaching in the single classroom). Simple simulation programs are developed for personal computers.
  • Apple Macintosh computer is developed. Commercial software manufacturers develop tutorials and learning games. Twenty five percent of high schools used PCs for college and career guidance. K-8 use Apple II and Macintosh; high schools use DOS programs.
  • Rogers (2003) found “Adopter categories are the classifications of the members of a social system on the basis of innovativeness, the degree to which an individual or other unit of adoption is relatively earlier in adopting new ideas than others members of a system” (p.297). Rogers (2003) each category of adopters as following:Innovator are interested in new ideas which lead them from localite to cosmopolite relationships. Innovators find new uses for ideas within a social system.Early adopters are integral parts of local system who are respected for their advice and information about an innovation. Members of the early majority adopt innovations make up one-third of the members of a system. They follow in adopting innovations, but they seldom take the lead in doing so.Late majority adoptions will adoption after the average members of a social system . The late majority usually comprise one-third of the members of a system. Laggard adopters are last to adopt an innovation. They do not usually have an opinion when it comes time to adopt. The laggards usually communicate with others who have similar adoption principles.
  • Rogers (2003) said when groups consistently adopt new technologies, the market value will reach saturation level which is illustrated by the S-curve shown in yellow.Rogers, E. (1962) Diffusion of innovations. Free Press, London, NY, USA.
  • According to Rogers (2003) the late majority make up one-third of the members of a system. Members of a late majority are skeptical to adopt due to financial barriers. They can be influenced by peer pressure if they are convinced the innovation is not necessary.Rogers (2003) also stated “laggards are the last in a social system to adopt an innovation” (p.284).
  • Rogers (2003) found “relative advantage is the degree to which an innovation is perceived as being better than the idea it supersedes” (p.229). Adopters should consider social and economic relative advantages. Potential adopters want to be assured a new innovation is better than its existing practice or predecessor.“Compatibility is the degree to which an innovation is perceived as consistent with the existing values, past experiences, and needs of potential adopters” (Rogers, 2003, p. 240). Rogers (2003) stated “trialability is the degree to which an innovation may be experimented with on a limited basis” (p.258).
  • Schools and universities have followed businesses and government in the process to integrate technology. Wilson (2001), stated “many people assume the move toward technology is inexorable–we really have no choice if we want to survive in our present age. The pace of change is often said to be accelerating, with technology a big part of that rapid change” (para 3).Students acquire new information and they also understand its usefulness, rememeber it and solve problems in the future. Problem solving can stimulate a student’s interest more than memorizing facts---which leads to positive learning. provides opportunities to students to enhance learning through a customized curriculum through online courses. Students may participate in asynchronous interaction among faculty and students. may use computer programs to manage classroom assignments as well as personal and home-related tasks. out rates have lowered in universities and attendance rates have increased due to assess to computer technology. Students produce higher-quality work by using word processing tools to enhance writing skills., B., Sherry, L., Dobrovolny, J., Batty, M., & Ryder, M. (2001). Adoption factors and processes. In H. Adelsberger, B. Collis, & J. Pawlowski (Eds.), Handbook on information technologies for education & training (pp. 293-307). New York: Springer-Verlag.
  • The U.S. Department of Commerce should work with industry to expand opportunities for low-income families to acquire home computers and Internet access.
  • According to Rogers (2003) centralized and decentralized can be combined to form a hybrid system which incorporates characteristics of centralized and decentralized approaches.I would appeal to local officials in each designated school system that does not currently have and utilize computer technology for instructional purposes. According to Rogers (2003) technical experts have provided knowledge on computer technology usage. I will present evaluations testimonials from schools in the same state who have adopted computer technology. I will present evaluations and reviews from principals and educators on the way they use technology for instructional purposes.
  • As a technology leader, I would target superintendents, curriculum directors, principals and teachers of systems that do not currently utilize computer technology for instructional purposes. According to Rogers (2003) these agents are knowledgeable about innovations that would be adopted. As technology coordinator I have background and research expertise to facilitate the flow of innovative needs to audiences. The audiences would be principals and teachers who have not adopted computer technology into their schools.
  • I will use administrators, technology coordinators and teachers to share evaluations with officials in neighboring school systems on integration of technology. Once an relationship has been established, these change agents will be viewed as credible. Principals, technology coordinators and teachers can encourage inter-personal communication among peers to seek technology adroption.
  • Apple and IBM personal computers dominated the market in the early 1980s and reached critical mass quickly.
  • “Nearly all students (96 percent) said they use technology at home to complete class assignments. However, lack of technology integration means most students are "powering down" in high school, even though 84 percent believe technology is an important educational tool” ( (CDW-G Study: .Integration of technology supports active engagement, group participation interaction and feedback among learners, and connection to global experts. use projects to sharpen analysis and problem-solving skills by finding, processing and synthesizing online information. who use technology effectively to support instruction will transform the learning environment. Teachers incorporate fun and meaningful instructional strategies which transforms their roles into facilitators, coaches, and advisors.
  • Washington, DC, March 16, 2010 - A national survey of more than 368,000 K-12 students, parents, teachers and administrators documents the increasingly significant digital disconnect between the values and aspirations of students about how technology can improve the learning process and student outcomes, and the practices of teachers and administrators who are less comfortable with using technology in the classroomU.S. Department of Education www.
  • Local activities include the support of continuing, sustained professional development programs and public-private partnerships. Activities also include: the use of new or existing technologies to improve academic achievement; the acquisition of curricula that integrate technology and are designed to meet challenging state academic standards; the use of technology to increase parent involvement in schools; and the use of technology to collect, manage, and analyze data to enhance teaching and school U.S. Department of Education
  • “Technology in the classroom has to connected to thinking for the new century . . . . Our educational leaders need to redirect the learning into skills that will help them in this new century. Hopefully, a call for change will be directed into a new focus for education and our children's futures” (Turner, 2009).“Another great use for technology in the classroom is that ability to change the outcomes. Computer programs are able to create different scenarios to one problem and the students can make choices that will affect the outcome, just to test theories and to learn. This is a great way create challenges without the students getting in over their heads. They can experiment and the computer runs the outcomes, they don't need to actually do the project with hands-on, but rather they become hands-on through the computer” (Lewis 2009).New technology forces the 21st century learner to process and apply information in a very different way and at a very different pace from any other time in history”. Davis, C, Edmunds, E, & Kelly-Bateman, V. (2008). Connectivism. In M. Orey (Ed.), Emerging perspectives on learning, teaching, and technology. Retrieved May, 2011 from cannot have a significant effect on learning unless students use it. No access means no learning. One computer in a classroom does not constitute access. Each student must have his or her own computer in order to engage in learning activities. Norris, C., Sullivan, T., Poirot, J., &Soloway, E., (2003). No Access, No Use, No Impact:Snapshot Surveys of Educational Technology In K-12. Retrieved May, 2011 from,%20No%20Use,%20No%20Impact.pdf
  • Insert Speak up Study Web address


    Valeria Shanks
    Education 8841
    Diffusion and Integration of Technology in Education
    What is the significance of Innovation development for computer technology in K-12 schools?
    Competition with Russia’s space program
    What organization (people) developed a solution to the problem?
    What were the findings?
    Who were the lead thinkers for innovation of computer technology?
    What problems were encountered in the development process?
    Who was the intended audience for computer technology?
    Process for production, manufacturing, packaging, marketing, and distribution for Apple which was the first company to donate computers to schools.
  • 7. Computers evolve through innovation-decision process
  • 8. Stage 1—KnowledgeComputer innovation
    Apple I PC computers are donated to classrooms
  • 9. Stage II-Persuasion
    1979 ---Personal computers popularity grows worldwide
    1981---IBM develops drill and practice software for schools
  • 10. Stages 3 and 4Decision/Implementation
    1983 Apple II computer gains acceptance into classrooms
  • 11. Stage 5--Confirmation
    1984—Apple Macintosh computer is developed
    1986– K-12 schools use computers for instruction and guidance purposes
    1990—Multimedia PCs are developed
    1994—multimedia capabilities are popularized in schools
    1995—and beyond Internet gains popularity in schools
  • 12. Timeline for computer innovation decision process
  • 13. Innovativeness and Five Adopter Categories
    Innovators: Venturesome
    Early Adopters Respect
    Early Majority Deliberate
    Late Majority Skeptical
    Laggards: Traditional Traditional
  • 14. Rogers’ (2003) Diffusion of Innovations
  • 15.
  • 16. Who are the least likely to adopt computer technology?
    Late Majority: Skeptical
    Laggards: Traditional
  • 17. Attributes that affect computer technology adoption
    1.Relative advantage
    2. Compatibility
    3. Trialability
  • 18. Computer technology adoption(Benefits)
    Connection with business and government
    Enhances problem solving skills
    Collaboration and distance education
    Exposure to variety of computer programs and software (sharing data)
    Meets challenges of global communication
    Preparation for current and future job market
    Students produce higher-quality work
  • 19. Predictability for future usage
    Schools must alter teaching strategies
    Generate support for technology from parents, community, and business personnel
    Continual professional development activities for educators on technology usage
    Equitable distribution of computers among socioeconomic groups
  • 20. Hybrid ---centralized and decentralized
    combines centralized and decentralized
    1. (overall control will rest with local experts) (Research)
    2. Encourage diffusion through peer networks
    Problem-centered approach created by needs
    A high-degree of local adaptation
  • 21. Change Agents for adoption of computer technology
    School Superintendents
    Curriculum Directors
  • 22. Change agent for technology integration
    1) develop a need for change
    2) establish an information exchange relationship
    3) translate an intent into action
  • 23. Computer Technology Critical Mass
    Computer technology has reached critical mass.
    My proposal is to integrate technology in K-12 schools that has not adopted a school-wide plan for technology usage.
    Every teacher and child have access to a computer for instructional purposes.
  • 24. Need for Computer Technology in education
    Students support technology in their learning activities
    Transforms the learning environment
    Support instruction across the curriculum
    Develops problem-based and collaborative learning
    Enhances student-teacher relationships
    Promotes a variety of instructional strategies
  • 25. Support for Technology
    Speak Up Study: Lack of Technology in K-12 Limits Access to Educational Resources & Discourages Student Engagement
  • 26. Resources for adoption of computer technology
    Enhancing Education through Technology (Ed-Tech) State Program
    “The National Education Technology Plan, Transforming American Education: Learning Powered by Technology, calls for applying the advanced technologies used in our daily personal and professional lives to our entire education system to improve student learning, accelerate and scale up the adoption of effective practices, and use data and information for continuous improvement” (
    U. S. Department of Education
  • 27. Appeal for technology adoption
    Researchers have shown why integration of technology has a positive effect on students’ academic and social-based learning skills.
    Turner (2009)
    Lewis (2009)
    Davis, Edmonds & Kelly-Bateman (2008)
    Norris, Sullivan, Poirot & Soloway (2003
  • 28. Students’ technology needs are in your hands!
  • 29. Here and Now!
    With technology access students can set
    and achieve their goals through:
  • 30. Students without technology access:
  • 31. Thank you!
    Please support 21st Century learning by integrating technology into our schools.
    A brief history of computers in education (n.d.)Science and Technology Communications. Retrieved from
    Apple Computer Inc. (n.d.) Early History Retrieved from <a href=>
    Cator, K. (2011). Cator says national tech plan puts learning first. T.H.E. Journal, 38 (1).
    Davis, C, Edmunds, E, & Kelly-Bateman, V. (2008). Connectivism. In M. Orey (Ed.), Emerging perspectives on learning, teaching, and technology. Retrieved May, 2011 from
    Lu, R., Overbaugh, R. (2009). School environment and technology implementation in K-12 classrooms. Computers in the Schools, 26 89-106, DOI: 10.1080/07380560902906096.
    Murdock, Everett (2007) History, the History of Computers, and the History of Computers in Education. Retrieved from
    Norris, C., Sullivan, T., Poirot, J., & Soloway, E., (2003). No Access, No Use, No Impact:
    Snapshot Surveys of Educational Technology In K-12. Retrieved May, 2011 from,%20No%20Use,%20No%20Impact.pdf
    Rogers, E. (1962) Diffusion of innovations. Free Press, London, NY, USA.
    Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.
    Zuniga, R., (2010) Computer Technology Integration Into the Public School Classroom - A Qualitative Update. Academic Leadership the Online Journal. Retrieved from
  • 33. References
    Zuniga, R., (2010) Computer Technology Integration Into the Public School Classroom - A Qualitative Update.
    Academic Leadership the Online Journal. Retrieved from