5 Local Search Steps for Getting Found

273 views
249 views

Published on

1 Comment
0 Likes
Statistics
Notes
  • Awesome 'to the point' presentation David! I'd also add in the importance of building backlinks to the citation / business directory resources themselves. We've seen REALLY good results doing this for other SEO consultants across the U.S. lately. - Jim w/ Local Lasso
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
273
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • Do we need to talk about the reason? It’s INTENT
  • It’s about linking the INTENT to the ACTIONThey are in “local search” mode but once they find you they still have to progress thru the hourglass. Your website has to have the assets to build Know Like and Trust and IMPORTANTBUY!! Make this as easy as you can.
  • 5 Local Search Steps for Getting Found

    1. 1. Winning the local search game<br />David C. Smith <br />June 9, 2011<br />Simple lActionablel Measurable l Advice<br />
    2. 2. Why local search?<br /><ul><li>90% of online commercial searches result in offline bricks and mortar purchases (comScore)
    3. 3. 82% of local searchers follow up offlinevia an in-store visit, phone call or purchase (TMP/comScore)
    4. 4. 74% of internet users perform local searches (Kelsey Group)
    5. 5. 61% of local searches result in purchases (TMP/comScore)
    6. 6. 54% of Americans have substituted the internet and local search for phone books (comScore)
    7. 7. 35% of all searches are local (DM News) </li></li></ul><li>The Marketing Hourglass<br />© Duct Tape Marketing – all rights reserved<br />
    8. 8. The Marketing Hourglass<br />Starts Here<br />Goal<br />© Duct Tape Marketing – all rights reserved<br />
    9. 9. 5 Actions that get you found<br />Make your web pages local friendly<br /> Build out your local search profiles<br /> Get proactive in the review game<br /> Get listed, cited and mentioned<br /> Spread the local social love<br />Local Search is part of your overall marketing strategy… <br />It’s not the strategy!<br />
    10. 10. Make your web pages local friendly<br />1<br />Geo Content <br /> Links and External Anchor Text<br /> Community resource<br /> Local Contributors<br /> Local Landing Pages<br />
    11. 11. What makes it geo?<br />Addresses<br /> Maps and more<br /> Meta data<br /> hcard and snippets<br /> Local/mobile keywords<br />
    12. 12. Build out your local search profiles<br />2<br />Claim – Place, Bing, Yahoo<br />Keywords, Categories, and Description<br /> Add Video and Images<br />Google Tags and Google Boost<br />Rate and Review – Google Places, Yelp…<br />
    13. 13. Build out your local search profiles<br />2<br />Org name<br /> Description<br />Category<br />Service/Product<br />Images & Video <br />
    14. 14. Get proactive in the review game<br />3<br />List, claim, and build<br />Use it to make you better<br />Monitor profiles<br />Get proactive<br />Consider advertising<br />
    15. 15. Review Sites beyond Search Engines<br />3a<br /> Yelp.com – checkin offers<br /> Insiderpages.com<br /> Citysearch.com <br /> Local.com <br /> MerchantCircle.com<br />3b<br /> Generate Reviews<br />Ask for references<br />Repurpose and post<br />Teach reviewing<br />Give reviews<br />Hold a review event<br />
    16. 16. Get listed, cited and mentioned<br />4<br /> Data compilers<br /> IYPs<br /> Memberships<br /> check my listing – getlisted.org/<br />
    17. 17. 4<br /> Get listed, cited and mentioned<br />Helpful sites:<br />infoUSA<br />Localeze<br />Universal Business Listings<br />
    18. 18. 5<br /> Spread the local social love <br />Start a Local Group Online<br />Find and Network with Local Bloggers<br />Hold Meetups and Tweetups<br />Find local leads <br />Places – Facebook, Foursquare, Twitter<br />Location Games<br />Remember – it’s<br />o2o<br />
    19. 19. 5 Actions that get you found<br />Make your web pages local friendly<br /> Build out your local search profiles<br /> Get proactive in the review game<br /> Get listed, cited and mentioned<br /> Spread the local social love<br />Local Search is part of your overall marketing strategy… <br />It’s not the strategy!<br />
    20. 20. Questions – CommentsChecklist: Valenspoint.com/resources <br />david.c.smith@ValensPoint.com<br />208.250.1230<br />www.ValensPoint.com<br />Twitter: valenspoint<br /> Twitter: davidc_smith<br />16<br />

    ×