Welcome to the country's
first 24/7 Free Music
THECOOLTV multicast television network is all music, all the time -
showcasing the world’s greatest music artists from the most popular
music genres around the world
THECOOLTV is a 24/7 customized multicast television and Internet channel that
reflects the musical tastes of the broadcaster’s local market. Our unique blend of
interactive music services, online community and on-location live events increase
consumer awareness while promoting our TV Network partnerships.
Partnership with Cool Music Network and Broadcasters; how we deliver
On Digital TV
Multicast; broadcasting additional channels in the same spectrum as the primary
The Perfect Complementary Multi-Cast Channel
THECOOLTV is the perfect channel to complement the primary broadcast channel
as well as the Mobile Digital-TV spectrum. The compelling music and
entertainment programming captures the attention of the viewer while keeping
them within the same broadcast spectrum.
This partnership generates additional revenue for both the
broadcasters and the Cool Music Network via advertising revenue
during the 24 hours of programming per day, 7 days a week.
THECOOLTV has established all the necessary licensing agreements with the record
labels, artists and content providers which offer free play to broadcast "cleared
tracks" of their music videos on THECOOLTV and via www.thecooltv.com.
The music video programming includes the greatest recording artists of all time,
including most of the major records labels:
Universal Music Group, EMI Capitol,Warner Music Group, Sony BMG and many
independent labels and content providers Eagle Rock Entertainment, Image
Entertainment, Music Video Distributors, Shout Factory, etc.
This has allowed the Cool Music Network to create a leading network of partners in
capturing “Hyper-Local” entertainment content.
Our proprietary ability to deliver the content locally makes Cool
Music Network an unique multi-cast partner for broadcast
THECOOLTV will launch in eight of the
top 30 Designated Markets Areas
(DMA) by March 30, 2009 which will
yield approximately 27 million viewers.
On Demand / On Location
On-Demand audio and video recordings are the hottest trend in retail media products
today. Consumers are able to purchase an audio recording or DVD of the event they
just attended on the way out the door.
Cool Music Network pioneered and perfected CD ON DEMAND™ and DVD
ON DEMANDTM technology over the past ten years. Cool Music Network and the
local broadcasters will be a major co-branded sponsor at many
major music events; concerts, festivals and nightclub venues across the country.
Together, we cross promote with radio stations, media and the venues well in
advance of the event to drive up attendance.
This resource not only generates more content for “Hyper-Local” programming, but
also generates brand awareness and drives viewers to THECOOLTV multicast
channel and the Mobile Digital-TV spectrum.
Each market broadcasting THECOOLTV has an unique Internet simultaneous
stream of its local broadcast, giving Internet users the opportunity to watch
THECOOLTV broadcast in any city, anywhere in the country.
The eCommerce website was launched in July of 2008 and contains thousands of
audio/video products fueled by CD/DVD ON DEMAND content.
Unique programs are developed with each broadcaster to share in additional
We create custom cross promotion affiliate relationships with each broadcaster
tailored to their specific market demographics.
As the network expands and more consumers are driven to coolmusicnetwork.com
and thecooltv.com, we will compensate broadcasters who want to cross promote
via our revenue sharing affiliate programs.
The website coolmusicnetwork.com will include 24/7 streaming of the network and
positions web ads, display local, regional and national ads, and pre-roll video ads.
Cool Music Network’s mega-store has over 2 million CD and DVD titles plus
thousands of accessories for consumers to order via mail order.
We provide our mutual customers the best options in mail order and download media
purchases via our established fulfillment agreement with Alliance Entertainment
facilitates. They provide seamless off-site warehousing, packaging and delivery of CDs
and DVDs available for sale via coolmusicnetwork.com or at 1-888-342-8761.
Personalized Direct Response campaigns will be developed to drive additional
In addition to CDs and DVDs, the company has plans to develop a digital storefront
where consumers can purchase music-related products such as executive concert
packages and autographed rock memorabilia.
Customers can also purchase live music and videos, plus enjoy unlimited online
streaming of digital content for a monthly subscription fee. They can also listen to and
watch Internet radio and video broadcasts, while joining a progressive online social
network passionate about music and watch a 24/7 all music television network.
TV Advertising, Marketing and Revenue
Cool Music Network’s Go to Market plan is very appealing to advertisers seeking an
uncluttered environment for their messages.
The Cool Music Network and the broadcast partners offer category exclusive
sponsorships, extended-length spots and embedded ad placement opportunities that
enable brands to distinguish themselves while yielding sources of premium advertising
revenue for all parties.
With Cool Music Network’s “THECOOLTV” scheduled to launch in 8 markets in
2009, the three phases of Cool Music Network’s model will be complete:
* a powerful social network
* the ability to cross promote the television network through the e-commerce
* on-location events
Cool Music Network and broadcasters will mutually develop an airtime affiliate
agreement. By market – we will establish an equitable share of the clock; for
example, (6) minutes each hour advertising inventory for the broadcasters and
six (6) six minutes each hour for advertising inventory for THECOOLTV.
Cool Music Network will use creative methods for national advertising over the
air to allow sponsors to reach specific demographic groups.
Viewers will also be cultivated at their community level through marketing and
co-branding opportunities with area vendors and artists along with signage and
event sponsorships at local performance venues. Cool Music Network will also
support charities focused on arts and music education.