Your Online Brand: Why Do You Matter?
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Your Online Brand: Why Do You Matter?

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PowerPoint from my PCMA joint chapter meeting in Los Angeles today. Topic: 'Your Online Brand: The New Answer to 'Why Do You Matter?'

PowerPoint from my PCMA joint chapter meeting in Los Angeles today. Topic: 'Your Online Brand: The New Answer to 'Why Do You Matter?'

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Your Online Brand: Why Do You Matter? Your Online Brand: Why Do You Matter? Presentation Transcript

  • Free Powerpoint Templates Page 1 Your Online Brand: The New Answer to “Why Do You Matter?” Presented by: Valarie Sparks @SparksSocial on Twitter
  • Free Powerpoint Templates Page 2 ending of Social Media for Personal and Business
  • Free Powerpoint Templates Page 3 Definition of a Personal Online Brand? View slide
  • Free Powerpoint Templates Page 4 View slide
  • Free Powerpoint Templates Page 5 How to Measure Your Online Brand TO DO: Google Search Your Name - LinkedIn Public Profile - Twitter Profile and All Tweets - Facebook Public Profile - Pinterest Pins - Google+ Profile
  • Free Powerpoint Templates Page 6 #1 Who’s Viewing Your LinkedIn Profile 3 Ways to Measure Your Online Brand Brand
  • Free Powerpoint Templates Page 7 # 2 Increase in Quality LinkedIn Invitation Requests # 3 Increase in Quality Twitter Followers # 4 Are clients requesting to be your Friend on Facebook?
  • Free Powerpoint Templates Page 8 Your Online Image Impacts Your Organization’s Brand • Ranting about Employment Satisfaction • Discussing other employees • Sharing proprietary information • Discussing Salary / Bonus • Discussing Race, Religion, Gender, Politics
  • Free Powerpoint Templates Page 9
  • Free Powerpoint Templates Page 10 Online First Impression • Are you 2nd degree connected to me on LinkedIn? • Grammatical Errors / Misspellings in LinkedIn Profile/Twitter Bio • Are you easily found on Facebook and Twitter?
  • Free Powerpoint Templates Page 11 1st Impression
  • Free Powerpoint Templates Page 12 Poor 1st Impression
  • Free Powerpoint Templates Page 13 Facebook First Impression Checklist #1 Review Your Public Profile
  • Free Powerpoint Templates Page 14 #2 Review Your Own Timeline
  • Free Powerpoint Templates Page 15 #3 Liking Facebook Company Pages is Public and visible on the news feed of all of your friends - Have you “liked” any inappropriate/Facebook pages?
  • Free Powerpoint Templates Page 16 Narcissism Excessive or erotic interest in oneself and one's physical appearance.
  • Free Powerpoint Templates Page 17 Your Authentic Social Media Voice • Be Genuine, Non-Promotional • It’s not about you • Humor • Images • Facebook is a break from responsibilities • Facebook is not meant to be a diary • #Hashtag Craze
  • Free Powerpoint Templates Page 18 Twitter Purpose: Promote Others, Share Relevant Information, Share Important Personal Topics of Interest to You • Strengthen Your Online Brand During Conferences (Official Conference Hashtags) #imex14
  • Free Powerpoint Templates Page 19 • As yourself “Would this tweet of interest to my followers?” Is this what they signed up for? • Those you are following are a direct reflection of you and your organization • Protected Tweets?
  • Free Powerpoint Templates Page 20 Sample Twitter Bio
  • Free Powerpoint Templates Page 21 LinkedIn • Sending invitation requests to complete strangers (i.e. prospecting) • Personalize all invitation requests • Status updates no more than once a week is sufficient
  • Free Powerpoint Templates Page 22 Twitter lingo doesn’t translate onto LinkedIn Exist on LinkedIn Auto Posting via Multiple Social Media Sites
  • Free Powerpoint Templates Page 23