Your Online Brand: Why Do You Matter?

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PowerPoint from my PCMA joint chapter meeting in Los Angeles today. Topic: 'Your Online Brand: The New Answer to 'Why Do You Matter?'

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Your Online Brand: Why Do You Matter?

  1. 1. Free Powerpoint Templates Page 1 Your Online Brand: The New Answer to “Why Do You Matter?” Presented by: Valarie Sparks @SparksSocial on Twitter
  2. 2. Free Powerpoint Templates Page 2 ending of Social Media for Personal and Business
  3. 3. Free Powerpoint Templates Page 3 Definition of a Personal Online Brand?
  4. 4. Free Powerpoint Templates Page 4
  5. 5. Free Powerpoint Templates Page 5 How to Measure Your Online Brand TO DO: Google Search Your Name - LinkedIn Public Profile - Twitter Profile and All Tweets - Facebook Public Profile - Pinterest Pins - Google+ Profile
  6. 6. Free Powerpoint Templates Page 6 #1 Who’s Viewing Your LinkedIn Profile 3 Ways to Measure Your Online Brand Brand
  7. 7. Free Powerpoint Templates Page 7 # 2 Increase in Quality LinkedIn Invitation Requests # 3 Increase in Quality Twitter Followers # 4 Are clients requesting to be your Friend on Facebook?
  8. 8. Free Powerpoint Templates Page 8 Your Online Image Impacts Your Organization’s Brand • Ranting about Employment Satisfaction • Discussing other employees • Sharing proprietary information • Discussing Salary / Bonus • Discussing Race, Religion, Gender, Politics
  9. 9. Free Powerpoint Templates Page 9
  10. 10. Free Powerpoint Templates Page 10 Online First Impression • Are you 2nd degree connected to me on LinkedIn? • Grammatical Errors / Misspellings in LinkedIn Profile/Twitter Bio • Are you easily found on Facebook and Twitter?
  11. 11. Free Powerpoint Templates Page 11 1st Impression
  12. 12. Free Powerpoint Templates Page 12 Poor 1st Impression
  13. 13. Free Powerpoint Templates Page 13 Facebook First Impression Checklist #1 Review Your Public Profile
  14. 14. Free Powerpoint Templates Page 14 #2 Review Your Own Timeline
  15. 15. Free Powerpoint Templates Page 15 #3 Liking Facebook Company Pages is Public and visible on the news feed of all of your friends - Have you “liked” any inappropriate/Facebook pages?
  16. 16. Free Powerpoint Templates Page 16 Narcissism Excessive or erotic interest in oneself and one's physical appearance.
  17. 17. Free Powerpoint Templates Page 17 Your Authentic Social Media Voice • Be Genuine, Non-Promotional • It’s not about you • Humor • Images • Facebook is a break from responsibilities • Facebook is not meant to be a diary • #Hashtag Craze
  18. 18. Free Powerpoint Templates Page 18 Twitter Purpose: Promote Others, Share Relevant Information, Share Important Personal Topics of Interest to You • Strengthen Your Online Brand During Conferences (Official Conference Hashtags) #imex14
  19. 19. Free Powerpoint Templates Page 19 • As yourself “Would this tweet of interest to my followers?” Is this what they signed up for? • Those you are following are a direct reflection of you and your organization • Protected Tweets?
  20. 20. Free Powerpoint Templates Page 20 Sample Twitter Bio
  21. 21. Free Powerpoint Templates Page 21 LinkedIn • Sending invitation requests to complete strangers (i.e. prospecting) • Personalize all invitation requests • Status updates no more than once a week is sufficient
  22. 22. Free Powerpoint Templates Page 22 Twitter lingo doesn’t translate onto LinkedIn Exist on LinkedIn Auto Posting via Multiple Social Media Sites
  23. 23. Free Powerpoint Templates Page 23

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