Levering Social Media To Your Advantage

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How does Social Media impact your employment chances? What is your Online Reputation (Brand You) communicating to others, especially potential employers? What can I do to improve my Online Reputation and increase my chances to be seen in a positive way on the web?

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Levering Social Media To Your Advantage

  1. 1. Levering Social Media To Your Advantage by Val Jelinic17.04.2012 www.about.me/ValJelinic 1
  2. 2. Levering Social Media To Your Advantage Quelques facts: Média Sociaux en Suisse* 460’000 utilisateurs suisses 10’000 entreprises suisses y ont un compte 3’900 d’entre elles ont moins de 10 employés 370’000 suisses, 40 millions de visites/mois 10’000 entreprises suisses y ont un compte 70’000 utilisateurs suisses 37’000 inscriptions dont 370 entreprises romandes 2,6 millions d’utilisateurs en Suisse - 62% ont plus de 25 ans * "Le paysage digital suisse" par Alphazoom Sarl, August 201117.04.2012 www.about.me/ValJelinic 2
  3. 3. Levering Social Media To Your Advantage Quelques facts: Média Sociaux en Suisse* Pourquoi? Pour: Recruiter Prospecter Réseauter Promouvoir Et pour développer son "capital sympathie" * "Le paysage digital suisse" par Alphazoom Sarl, August 201117.04.2012 www.about.me/ValJelinic 3
  4. 4. Levering Social Media To Your Advantage Employers Also Use Social Media * of employers used 91% social media to screen applicants of these employers rejected candidates 69% based on what they saw however also 68% of these hired candidates due to their online information * Lab42 study for Reppler , October 201117.04.2012 www.about.me/ValJelinic 4
  5. 5. Levering Social Media To Your Advantage Where to begin? (The 4½ C’s) 1. Create your online presence 2. Choose which site(s) to be part of 3. Commit time to building & maintaining presence 4. Be Consistent (& thus Credible) Tip: Think TV or Film trailer. A short, attention grabbing profile that invites the reader to want to know more about you.17.04.2012 www.about.me/ValJelinic 5
  6. 6. Levering Social Media To Your Advantage Get involved and start sharing o Discussion Groups Industry, Technology, Sector, Region o Forums News, Hot Topics, Questions, Debate, Advice o BLOGs Ideas Exchange, Comments, Issues, Problems o Dedicated Websites Company, Experts, Special Interest, Associations Tip: Be involved wherever your potential future Employer is interacting and engaging with people.17.04.2012 www.about.me/ValJelinic 6
  7. 7. Levering Social Media To Your Advantage It’s about Giving not Getting 1. Write recommendations on LinkedIn, Xing, Viadeo, Rezonance.. 2. Offer to introduce your colleagues to your contacts 3. Get to know your connections 4. Take time to reach out to new connections 5. Respond to open requests for help Tip: Your connections are more likely to return the favour when you have already offered to help them first.17.04.2012 www.about.me/ValJelinic 7
  8. 8. Levering Social Media To Your Advantage Things to watch for ! Google your name: see what others are seeing ! Careful what you post: strong language, personal images? ! Connect selectively: how can we help each other? ! Employers use Google: inconsistent CV versions? ! Don’t Lie: qualifications, skills, experience Tip: Take control of your online reputation, it is almost impossible to undo a bad first impression with somone you havent even met yet.17.04.2012 www.about.me/ValJelinic 8
  9. 9. Levering Social Media To Your Advantage Social Media Do’s and Don’ts Do recommend colleagues, it also draws attention to your profile Do be a facilitator, helper or connector for others Do respect Netiquette when requesting to connect with people Do respect the topic/thread of a discussion when sharing input Do use focus groups to target your existing or desired industry Do focus on "What I can do for you" not "What’s in it for me?" Don’t send "blank" connect requests without an explanation Don’t post anything online without careful consideration17.04.2012 www.about.me/ValJelinic 9
  10. 10. Levering Social Media To Your Advantage Remember "Many a small thing has been made large by the right kind of advertising." Mark Twain17.04.2012 www.about.me/ValJelinic 10
  11. 11. Thank-you www.about.me/ValJelinic17.04.2012 www.about.me/ValJelinic 11

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