Summer Internship Project Report Topic- develop strategies to bring visibility of in key market areas BY-VAIBHAVSAHU M.B.A.(Marketing) Department Of BusinessAdministration Lucknow
Business Standard CompanyProfile 2nd ranked among financial news papers. Most preferable choice of investors in decision making. It is the only financial news paper which has foreign partner i.e. Financial Times. It is published from 12 top most locations in the country.
Company Profile continued…. Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Ahemdabad, Chandigarh, Cochin and Pune . Business Standard has a print run of over an110,000 copies.
About Business Standard Earlier started in Kolkata in 1975. Daily sell is around 100,000 copies. Purely made for financial news. Only one kind Indian publication which has syndication with “Financial Times London”. Its punch line “know more no less”.
Product profile of Business Standard The news paper can be divided into two sections . The first section consist of….. - Front page headlines - Economy and policies - Politics - Companies - Editorial - International news
Product Profile continued…. Section two consists of Money and Market which covers… -Stocks, commodities listing, mutual funds sensex analysis etc.Value add to customers •Weekly tabloids 1. Smart Investor (Every Monday) 2. The Strategies (Every Tuesday) 3. ICE World (Alternative Wednesday) 4. BS Weekend (Every Saturday)
Product Profile continued…. Monthly Magazines 1 MOTORING 2 INDIAN MANAGEMENT Annual Magazines 1 The Fund Manager 2 Banking Annual 3 BS 1000
OBJECTIVES OF THE STUDY Primary objectives 1) To study consumer behavior for financial daily newspaper. 2) To find out readers of financial newspaper. 3) To find out expectation of particular segment for financial daily newspaper 4) To develop strategies to bring visibility of business standard in key market areas.
OBJECTIVES OF THE STUDY Secondary objective 1) To find market competition in LUCKNOW city for the financial news paper. 2) To get data of potential corporate offices randomly.
Research Methodology Research Topic TO DEVELOP STRATEGIES TO BRING VISIBILITY OF BUSINESS STANDARD IN KEY MARKET AREAS
RESEARCH METHODOLOGY TYPE OF RESEARCH- Descriptive research TYPE OF DATA COLLECTED- Primary data DATA COLLECTION METHOD – Field survey DATA COLLECTION TECHNIQUE- Questionnaire
Q4. Do you know about business standard? Column1 90% 80% 78% 70% 60% 50% 40% Column1 30% 20% 22% 10% 0% YES NO
Q 5. Which business paper do you read? 50.00% Column1 45.00% 44.50% 40.00% 35.00% 36% 30.00% 25.00% Column1 20.00% 15.00% 10.00% 10.00% 9.00% 5.00% 0.00% ECONOMICS TIME BUSINESS BUSINESS LINE OTHERS STANDARD
Q 6. In business newspaper which section do you like to read? Sales 90% 80% 78% 70% 60% 50% 40% Sales 30% 20% 10% 12% 6% 4% 0% STOCKS AND EDITORIAL HEADLINES WHOLE MUTUAL FUNDS NEWSPAPER
Q7.How frequently do you read a business newspaper? sales100%90% 90%80%70%60%50% sales40%30%20%10% 6% 3% 1% 0% daily 3 times a week 2 times a week once a week
Q 8.How much time do you spend reading a newspaper? Column180%70% 70%60%50%40% Column130%20%10% 15% 10% 5%0% 0-30 minutes 30-60 minutes 60-90 minutes more than 90 minutes
Q9. How do you get your business newspaper? Column180%70% 75%60%50%40% Column130%20% 20%10% 3% 2%0% DELIVERED AT OFFICE DELIVERED AT HOME BOUGHT AT NEWS E- PAPER STAND
Q10.Are you satisfied with the delivery services? Column1 70% 60% 60% 50% 40% 30% Column1 30% 20% 10% 10% 0% HIGHLY SATISFIED NOT VERY SATISFIED SATISFIED
Q11.Do you think supplement is required with newspaper? Sales 90% 80% 80% 70% 60% 50% 40% Sales 30% 20% 20% 10% 0% YES NO
Q12. What type of supplement do you want? Sales 80% 70% 75% 60% 50% 40% 30% Sales 20% 25% 10% 0% MAGZINES Extra pagesCONTAING OTHER NEWS
FINDINGS There is less awareness of Business Standard newspaper. There are still many people who don’t read BUSINESS newspaper. Also there were lots of people who don’t read financial daily they prefer Times of India or Hindustan Times.
FINDINGS ET is the market leader. People who were the loyal readers of ET don’t want to switch to BUSINESS STANDARD even though we offered the schemes.
RECOMMENDATIONS BS must maintain and enhance its distribution network. More focus on advertisement . Revisit their structure and content of supplement . Business standard should look into the promotional skills .
STRATEGIES -BS should more focus on students. -The company needs to shake hands with corporate giants -Should come out with joggers’ park activity. -The company should organize some Quiz programme for management students.
STRATEGIES -The company should increase the number of pages of Hindi edition. -The company should come out with some Hindi monthly business magazine
CONCLUSION The newspaper readership can be changed but it is difficult to sustain the change in your favor due to certain factor. The newspaper is asking people to invest most precious commodity – their time. Therefore they have to create an image that there is something important inside the newspaper.
CONCLUSION product has to be rightly designed, properly positioned and efficiently marketed, and then only the newspaper readership can be changed to move beyond that. of the time it has been observed that the price matters in the customer’s perception.
LIMITATIONS The perception level of the respondents. Availability of documents as sources of secondary information. Reliability of information collected from various public information sources such as magazines and website. Respondents are not willing to fill the questionnaire.
LIMITATIONS Sometimes the respondents are not available at their place. Time limit. Limited area.