This is the PDF OF #FACEBOOK #MARKETING. When you want to create facebook ad you have to read it once for batter facebook ad.
With is 10 minuted you can create #facebook ad with your target audience.
4. Ad Sets
When you create an ad set, you need to determine the following things:
1. Ad schedule
Apart from setting the start & end dates for an ad set, you can also choose to run the ad set for
specific times during the day & week.
2. Ad budget
You can choose how much you want to spend on each ad set & choose to set a daily or lifetime
budget. If you choose a lifetime budget, Facebook divides the budget into equal parts
depending on how long you run the ad set.
3. Ad bidding
Before the recent update, you could bid for ad spaces using either Cost per Mille (CPM), Cost
per Click (CPC), or optimized Cost per Mille (oCPM). The recent update replaced oCPM with 2
new options -- Post Engagement & Daily Unique Reach.
With Post Engagement, you can bid to show your ads more often to people who are most likely
to engage with your ads, even if they're shown the same ad more than once.
With Daily Unique Reach, you'll only show an ad to each person once, so that you can reach as
many people as your budget allows.
5. 4. Ad targeting
The shift of ad targeting from the ad level to the ad-set level means that each ad set
will only target one group of people, and all the ads inside an ad set will reach the
same group of people.
This makes ad sets even more important & convenient since you can easily run A/B
experiments on your targeting options without needing to change your ad image &
copy.
5. Ad placement
With ad placement, you can choose whether to show your ads in the desktop news
feed, mobile news feed, desktop right column or partner mobile apps. However, the
ability to place your ad on partner mobile apps depends on your advertising objective.
In general, Facebook does not allow you to advertise on partner mobile apps if your
advertising objective is to:
Gain new page Likes
Increase post engagement
Install or engage with a desktop app
Claim a Facebook offer
Respond to an event
View a video.
6. Ads
Finally, at the ad level, all you need to do is design your ad creative.
In Facebook’s terms, this means that you write your copy & choose an
image.
It’s that simple!
How to Set Up Ads
Here's how to create an ad. First, select the ad set you want to create
your ads in & click “View Ads”.
7. Saved Audiences
As the name suggests, Saved Audiences is a feature within Power Editor
that lets you create & save a target audience.
8. How to Set Up Saved Audiences
Setting up & organizing your saved audiences is easy.
First, click “Audiences” on the dropdown menu as shown in the
screenshot below.
Next, click “Create Audience” and select “Saved Target Group” from the
dropdown menu.
A box should appear below so you can fill up the empty fields to create
your target audience.
To save your target audience, click the green “Upload Changes” button.
Don’t forget to do this whenever you make changes to your campaign in
Power Editor so you don't lose all the changes!
