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  • 1. 1   Zijn er opmerkelijke leestrends? Top Technology Trends Informatie Aan Zee 12 september 2013 Kursaal Oostende Rosemie Callewaert iStoire.be
  • 2. iStoire Informatie architectuur, online strategie, opleidingen, gebruikerstesten istoireservices.be Online magazine istoire.be Kortverhalen istoires.be Workshops en begeleiding istoirebookmarketing.be
  • 3. Eenvoud versus complexiteit De e-bike breekt sneller door dan het e-book
  • 4. Form follows context We zijn hybride lezers waar, wanneer en waarom we lezen bepaalt vaak de voorkeurs-leesvorm
  • 5. Adaptive content Write  once,  publish  everywhere   Publish  once,  distribute  everywhere  
  • 6. Verschillende  kanalen  voor  dit  verhaal     1.  Vertellen  IAZ2013   2.  PresentaAe  op  slideshare   3.  ArAkel  op  iStoire.be   4.  ArAkel  in  Meta?     5.  iStoire  arAkelselecAe  als  e-­‐boek   6.  …?  
  • 7. Form follows context