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Technology Trends in Digital Services
Smart Interaction Mobile and Media seminar, 24.9.2013
Prof. Caj Södergård
Twitter: @...
26/09/2013

2

Topics

How to serve the multitude of
user devices ?
Smart interaction with content
and services
Targeting ...
26/09/2013

Currently

Print first

Digital first

3
26/09/2013

Coming years: A lot of mobile screens….

Mobile first

4
26/09/2013

5

Electronic paper

Low-cost replacement for paper – not a tablet computer
Source: Leia Media, Next Media
26/09/2013

6

Smart television

Source: Samsung

Source: LG Electronics, Flickr
26/09/2013

7

Glasses

Source: Antonio Zugaldia, Flickr
26/09/2013

Smart watches

Source:Bin im Garten, Wikipedia

8
26/09/2013

Public screens – digital signage

Source: Next Media

9
26/09/2013

10

How to manage the terminal “chaos”:
Multichannel publishing: Create once - publish everywhere

Content
26/09/2013

11

How – by future friendly content
Separate content and presentation
Long traditions (…Aristotle)
SGML
HTML ...
26/09/2013

12

Already the ancient Greeks separated content and presentation

“Rhetoricians have long created and
used a ...
26/09/2013

13

Moving sessions across terminals - Korean N-screen

Source: KI-ITC
26/09/2013

14

Topics

How to serve the multitude of
user devices ?
Smart interaction with content
15

26/09/2013

Smart interaction with content
The magic of touch
ia

Speech recognition

Gesture, finger, face recognitio...
26/09/2013

Source: Kaisa Aalto,Next Media seminar 16.2.2012

16
26/09/2013

17

Window Shopping – case Adidas

Source: Yahoo
26/09/2013

18

Topics

How to serve the multitude of
user devices ?
Smart interaction with content
and services
Targeting...
26/09/2013

Content targeted to user situation (context)

Enhancing real world view with
virtual objects (Augmented Realit...
26/09/2013

20

…like news in spatial context
Experiment in the Finnish Next Media program
View places of news and event
a...
26/09/2013

Targeting interests, social networks

Source: profile.vtt.fi

21
26/09/2013

22

Summary: Find a selling combination
User devices

print

x

To keep track of
mobile TV glass watch
Device:...
26/09/2013

23

Summary: Find a selling combination
User devices

print

x

To keep track of
mobile TV glass watch
Device:...
26/09/2013

24

Summary: Find a selling combination
User devices

print

x

Interaction

To keep track of
mobile TV glass ...
26/09/2013

VTT creates business from technology

25
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Technology trends in digital services - Caj Södergård

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Professor Caj Södergård gave a presentation at the Smart Interaction Mobile and Media seminar, 24.9.2013.

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Transcript of "Technology trends in digital services - Caj Södergård"

  1. 1. Technology Trends in Digital Services Smart Interaction Mobile and Media seminar, 24.9.2013 Prof. Caj Södergård Twitter: @CajSod
  2. 2. 26/09/2013 2 Topics How to serve the multitude of user devices ? Smart interaction with content and services Targeting the user
  3. 3. 26/09/2013 Currently Print first Digital first 3
  4. 4. 26/09/2013 Coming years: A lot of mobile screens…. Mobile first 4
  5. 5. 26/09/2013 5 Electronic paper Low-cost replacement for paper – not a tablet computer Source: Leia Media, Next Media
  6. 6. 26/09/2013 6 Smart television Source: Samsung Source: LG Electronics, Flickr
  7. 7. 26/09/2013 7 Glasses Source: Antonio Zugaldia, Flickr
  8. 8. 26/09/2013 Smart watches Source:Bin im Garten, Wikipedia 8
  9. 9. 26/09/2013 Public screens – digital signage Source: Next Media 9
  10. 10. 26/09/2013 10 How to manage the terminal “chaos”: Multichannel publishing: Create once - publish everywhere Content
  11. 11. 26/09/2013 11 How – by future friendly content Separate content and presentation Long traditions (…Aristotle) SGML HTML + Stylesheet CSS… XML, XHTML HTML5 ePub Source:VTT
  12. 12. 26/09/2013 12 Already the ancient Greeks separated content and presentation “Rhetoricians have long created and used a distinction “between what is communicated through language and how this is communicated”: Aristotle phrased this as the difference between logos (the logical content of a speech) and lexis (the style and delivery of a speech) Gideon Burton in “Silva Rhetoricae”
  13. 13. 26/09/2013 13 Moving sessions across terminals - Korean N-screen Source: KI-ITC
  14. 14. 26/09/2013 14 Topics How to serve the multitude of user devices ? Smart interaction with content
  15. 15. 15 26/09/2013 Smart interaction with content The magic of touch ia Speech recognition Gesture, finger, face recognition Future: thought, feeling…. Source: VTT Source: Next Media
  16. 16. 26/09/2013 Source: Kaisa Aalto,Next Media seminar 16.2.2012 16
  17. 17. 26/09/2013 17 Window Shopping – case Adidas Source: Yahoo
  18. 18. 26/09/2013 18 Topics How to serve the multitude of user devices ? Smart interaction with content and services Targeting the user
  19. 19. 26/09/2013 Content targeted to user situation (context) Enhancing real world view with virtual objects (Augmented Reality) Demands accurate 3D tracking Source:VTT & InGlobe Presenting objects (shops, attractions…) in the camera view of your phone City Lens. Source: Nokia 19
  20. 20. 26/09/2013 20 …like news in spatial context Experiment in the Finnish Next Media program View places of news and event announcements The items are places in camera view of your mobile phone (Augmented Reality) Next Media project Research partner: VTT Company partners: Sanoma, Undo, Forum Virium,
  21. 21. 26/09/2013 Targeting interests, social networks Source: profile.vtt.fi 21
  22. 22. 26/09/2013 22 Summary: Find a selling combination User devices print x To keep track of mobile TV glass watch Device: x Interaction Current Web server touch speech gesture PC x Targeting brain location task interest social
  23. 23. 26/09/2013 23 Summary: Find a selling combination User devices print x To keep track of mobile TV glass watch Device: x x Interaction Current Web server touch speech gesture PC Targeting brain location task x x x x x interest social
  24. 24. 26/09/2013 24 Summary: Find a selling combination User devices print x Interaction To keep track of mobile TV glass watch Device: x x Current Web server touch speech gesture PC Targeting brain location task interest social x x x x x x x x x x x x x
  25. 25. 26/09/2013 VTT creates business from technology 25
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