Next generation content technologies -Caj Södergård

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  • But as weallknow and Laura Blaydonstressed in hertalkbeforethis, a lot of new mobile screensareappearing – smartphones, tablets and all in between. The content design mustthereforemore and morebe for the mobiles, wetalkabout the mobile firstprinciple. Whywould Microsoft otherwisebuyNokia´sphones ?), The mobilizationhasstartingfromourprivatelives, butincreasinglyalso at work.
  • … and into ourwristwatches. Sport watchesareleadingthe development, butothersarefollowingmakingitmore and moreconvenient to accesscontent on the move. How the media industrycouldutilizethisdemandssomehardthinking
  • Computer displayshaveusedtouch for tens of years, butiPhone and Ipadbrought the interaction to the masseswith knownconsequences for e.g. Nokia, and even the paperindustry.
  • One interesting new solution is windowshopping (nextslide). In thisimplentation, made by TPVA for Adidas, youfitclothes on normalsizedmodelby drag with yourfinger. Afterthis, youcanmove the result to yoursmartphone and buy it.
  • Final slide is optional in VTT’s internal presentations
  • Next generation content technologies -Caj Södergård

    1. 1. Next Generation Content Technologies Content Strategy Forum ´13 , Helsinki 11. - 13.9.2013 Prof. Caj Södergård VTT Technical Research Centre of Finland
    2. 2. 219/09/2013 VTT Technical Research Centre of Finland VTT IS  a globally networked multitechnological applied research organisation VTT HAS  extensive cross-disciplinary technological and business expertise  unique research infrastructure  comprehensive global partnership networks in business, industrial and research communities VTT CREATES  new technology and science-based innovations in co-operation with domestic and foreign partners Focus areas of research  Applied materials  Bio- and chemical processes  Energy  Information and communication technologies  Industrial systems management  Microtechnologies and electronics  Services and the built environment  Business research VTT Group  Turnover 316 M€ (2012)  Personnel 3,206 (31.12.2012)  Established 1942  VTT has been granted ISO9001:2008 certificate.
    3. 3. 319/09/2013  How to serve the multitude of user devices ?  Smart interaction with content  Content targeted to user context Topics
    4. 4. 419/09/2013 Currently: content goes mainly to PC Print first → Digital first
    5. 5. 519/09/2013 Coming years: A lot of new screens…. 519/09/2013 → Mobile first
    6. 6. 619/09/2013 Electronic paper Source: Leia Media, Next Media Low-cost replacement for paper – not a tablet computer
    7. 7. 719/09/2013 Smart television Source: Samsung Source: LG Electronics, Flickr
    8. 8. 819/09/2013 Glasses 819/09/2013 Source: Antonio Zugaldia, Flickr
    9. 9. 919/09/2013 Smart watches Source:Bin im Garten, Wikipedia
    10. 10. 1019/09/2013 Public screens – digital signage Source: Next Media
    11. 11. 1119/09/2013 How to manage the terminal “chaos”: Create once - publish everywhere Content
    12. 12. 1219/09/2013 How – by future friendly content  Separate content and presentation  Long traditions (…Aristotle)  SGML  HTML + Stylesheet CSS…  XML, XHTML  HTML5  ePub Source:VTT
    13. 13. 1319/09/2013 “Rhetoricians have long created and used a distinction “between what is communicated through language and how this is communicated”: Aristotle phrased this as the difference between logos (the logical content of a speech) and lexis (the style and delivery of a speech) Gideon Burton in “Silva Rhetoricae” Already the ancient Greeks separated content and presentation
    14. 14. 1419/09/2013 How – by future friendly content  Separate content and presentation  Long traditions (…Aristotle)  SGML  HTML + Stylesheet CSS…  XML, XHTML  HTML5  ePub  Metadata central – more preparations, but savings later on  Modern Content Management System (CMS) should enable this Responsive Web design  In practise difficult - meaning is often coded visually Source:VTT
    15. 15. 1519/09/2013 Two visualisations of the same content in HTML5 Source:VTT Phone view Tablet view
    16. 16. 1619/09/2013 Moving sessions across terminals - Korean N-screen Source: KI-ITC
    17. 17. 1719/09/2013  How to serve the multitude of user devices ?  Smart interaction with content Topics
    18. 18. 1819/09/2013 Smart interaction with content  The magic of touch ia
    19. 19. 1919/09/2013 Source: Kaisa Aalto,Next Media seminar 16.2.2012
    20. 20. 2019/09/2013 Window Shopping – case Adidas Source: Yahoo
    21. 21. 2119/09/2013 Smart interaction with content  The magic of touch  Speech recognition  Gesture, finger, face recognition ia Source: VTT
    22. 22. 2219/09/2013 Speech recognition Gesture control Brain-computer
    23. 23. 2319/09/2013 Smart interaction with content  The magic of touch  Speech recognition  Gesture, finger, face recognition  Future: thought, feeling…. ia Source: VTT Source: Next Media
    24. 24. 2419/09/2013  How to serve the multitude of user devices ?  Smart interaction with content  Content targeted to user context Topics
    25. 25. 2519/09/2013 Content targeted to user situation (context)  Enhancing print with virtual objects (Augmented Reality)  Presenting objects (shops, attractions…) in the camera view of your phone City Lens. Source: Nokia Sparkly Market campaign. Source:VTT
    26. 26. 2619/09/2013 …like news in spatial context  Experiment in the Finnish Next Media program  View places of news and event announcements  The items are places in camera view of your mobile phone (Augmented Reality) Next Media project Research partner: VTT Company partners: Sanoma, Undo, Forum Virium,
    27. 27. 2719/09/2013 Smart environments talk to you Through  QR codes  Bluetooth  Geolocation  Near field communication (NFC)
    28. 28. 2819/09/2013 …like VTT´s media chair Camera 2D-Code Loadspeakers Video display
    29. 29. 2919/09/2013 Summary: Next generation content technologies  Current  To keep track of Web server  Device: PC Properties Current Next Generation User devices Mostly PC´s A multitude of terminals Interaction with content Keyboard, mouse Touch, speech, gesture, brain Targeting of user context Office, home Location, environments Leading principle Content & presentation bundled Content and presentation separated: Logos ≠ Lexis
    30. 30. 3019/09/2013 VTT creates business from technology
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