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There was lots of excitement leading up to and during the Sochi Winter Olympics. Social media expert Cathy Buena reviews the highs and lows of this global event. The athletes were not the only ones engaged in competition as brands also duked it out to get the most out of the games.
- Why this Olympics will be known in social media as the first “viral games” where some controversial topics garnered more buzz than the games and the athletes.
- What brands can learn from the topics that drove the most engagement.
- Which brands were the winners and losers of the games and why.
- Other key insights on the most discussed products, brands, and campaigns of the Olympics and how companies can create better social media strategies.