A Tale of Two Markets Tailoring Strategy to Customer Demand VIBE

Segmentation of the market Marketing and sales action in Asia New product introduction process model Avenues for future growth What are strategies for growth? market action process future

market action process Segmentation of the Market future

market action process future Global PC Shipment 1.5 billion desktops 1.2 billion laptops Segmentation of the Market Source: ZDNet Business Network, Deloitte Market Analysis Entrenched brand loyalty Minimal market growth Conflicting sales strategies US Market penetration opportunity Future market growth Lower manufacturing and labor costs Asia

market action process future Marketing and sales action in Asia Bringing VIBE’s brand to Asia

future market action process IT R and D Customer Service Warehouse Billing Production Marketing Graphics Department Sales Finance Malaysia, Ireland, Chicago, Dallas Streamlined Responsibility How do we collaborate? R and D Marketing Customer Service Sales Manufacturing

market action process Internal Value Structure How do we collaborate? future Research & Development Marketing Customer Service Sales Manufacturing

future market action How do we coordinate product launches? IT Customer Service process R & D Product 1 R & D Product 2 R & D Product 3 R & D Product 4 R & D Product 5 Manufac. Product 1 Manufac. Product 2 Manufac. Product 3 Manufac. Product 4 Marketing Product 1 Marketing Product 2 Marketing Product 3 Marketing Product 3 Sales Product 1 Sales Product 2 Sales Product 3 Sales Product 4

future market action process Summer and Winter Releases BACK TO SCHOOL CHRISTMAS How do we time these launches?

market action process future What are the next steps? Asian Market Monitor Techrev success closely Consider expanding Techrev line Sell service and support US Market Develop new high-end products Expand line of product service and support solutions Achieve future goals

Questions VIBE