Global Startup Platform_Business Model Report_2012

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This report contains information about Business Model of Global Startup Platform. There are several components covered: …

This report contains information about Business Model of Global Startup Platform. There are several components covered:
1. Project Description
2. Marketing
3. Distribution
4. Costs
5. Sales
6. Partners
7. Revenue Models
8. Future Research

This report is the first version of the Report. We plann to update it as Market Research Report on the monthly basis.

More in: Business , Technology
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  • 1. Global Startup Platform TEAMGlobal Startup PlatformOEP Report v.1 “WHEN ENTREPRENEURSHIP BECOMES A LIFESTYLE” 07.07.2012
  • 2. Business Model Report ǀ GSP TeamProject Description ..................................................................................... 3Marketing.................................................................................................... 4 Marketing segmentation .................................................................................. 4 GSP – The Strategy .......................................................................................... 7 Phase 1: Buzz .............................................................................................. 7 Phase 2: Targeting ...................................................................................... 8 Phase 3: Sustenance ................................................................................... 9Distribution............................................................................................... 10Partnerships .............................................................................................. 11Costs ......................................................................................................... 15 Project Costs ................................................................................................. 15 NPV Calculation and payback period ............................................................. 17Sales ......................................................................................................... 17Revenue Model .......................................................................................... 17 Problems ....................................................................................................... 17 Services and Revenue Models ........................................................................ 19 Revenue Models in detail ............................................................................... 23Future Research ........................................................................................ 24About the Team ......................................................................................... 26Version of the Document ........................................................................... 27List of Figures ........................................................................................... 27List of Tables............................................................................................. 27Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 2
  • 3. Business Model Report ǀ GSP TeamProject DescriptionGlobal Startup Platform is an international online platform for theentrepreneurs, startup teams, investors/business angels, venture funds,mentors, universities and research centers that are involved inentrepreneurship/innovations activities and work on creating ventures.Our vision – there is no barriers for starting a venture being only online.Our mission is to develop and stimulate entrepreneurship climate andecosystems in efficiency-driven economies1.Main idea behind is to create an virtual social network/incubator where alllisted users (customers) could meet and find assistance, information, knowledgeon their particular topic about startups, find teams, share connections.We are creating international virtual community not a physical location such asSilicon Valley, or Famous Triangle. Unlike existing worldwide online incubatorsand platforms our market is primarily Russia, CIS and developing countrieswhich have lack of entrepreneurship activities or some problems with them(corruption, absence of mentors or venture capitalists, poor investment climate,high costs of starting up business, poor access to international or globalmarkets). Moreover, unlike other virtual incubators we want to create uniteplatform where customers could satisfy their needs in several categories ofservices:1 In efficiency driven economies, government focus is (or should be) on getting labor andcapital markets working more properly, attracting foreign direct investment and educating theworkforce to successfully adopt technologies developed elsewhere. The key processes inmoving from the first to the second stage are capital accumulation and technologicaldiffusion (Wennekers et al., 2005). Even though these conditions are not directly relatedto entrepreneurship in the Schumpeterian sense of “creative destruction”, they areindirectly related since the development of markets will also attract and enable moreopportunity based entrepreneurship. Main examples of these economies are: BRICI countries,Turkey, Mexico, South Africa, Argentina, etc.Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 3
  • 4. Business Model Report ǀ GSP Team 1. Funding & Financing (through matching investors and entrepreneurs) 2. Education of customers (mainly entrepreneurs) 3. Team Building services 4. Community / Professional Community / Social Network 5. Consulting services (e.g. Testing and verifying business model of each project that is registered in our platform, promotion, etc) 6. DataBase of Best Practices & Failures 7. DataBase of Startup/Business Ideas 8. Entrepreneurs ToolKit 9. News 10. Investors ToolkitMarketingEntrepreneurship market is a growing market, it has a lot of activities andpassionate young people.Marketing segmentation 1. Entrepreneurs: • Who they are: Young people, fresh grads and little experience (age 20- 35, High or unfinished High Education, Blr, Ms, MBA, Engineers, males, females). • What they want: Fund, mentorship, education, find team mates, networking, how to startup in right way, how transfer dreams to real life. • How they behave: Very active, search for investors and mentors, search for teams or partners. 2. Investors: • Who they are: Business men/ women, huge experience (age 30-60, MBA, financial background).Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 4
  • 5. Business Model Report ǀ GSP Team • What they want: Invest their money in profitable startup. • How they behave: Receive business plans and filter startups then meet the teams. 3. Mentors: • Who they are: Serial entrepreneurs, good experience (age 35-50, MBA , hands on experience ) • What they want: help young entrepreneurs to don’t go in wrong way. • How they behave: Discuss with entrepreneurs their business model and all problems face the startup team. 4. Startup Teams • Who they are: Young people, fresh grads and little experience (age 20- 35, Bachelor, Master’s degree, MBA, Engineers). • What they want: someone instructs them, Fund, mentorship, education, networking, how to startup in right way, how transfer dreams to real life. • How they behave: Very active, search for investors and mentors, search for strategic partners. 5. Governmental institutions and Agencies. • Who they are: NGOs, universities programs and governmental organizations • What they want: help young entrepreneurs to don’t go in wrong way and change economics conditions by encouraging entrepreneurship eco-system. • How they behave: Organize events, conferences, competitions and encouraging entrepreneurship eco-system. 6. Universities and Research Centers To be updated…Results of brainstorming. Several potential ways of reachingentrepreneurs. It’s a brainstorming with 12 entrepreneurs about ways to reachfor entrepreneurs.Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 5
  • 6. Business Model Report ǀ GSP Team Priority 1 (the highest priority) 1. Communicate to entrepreneurs and students in the entrepreneurship courses throughout the globe. Start from entrepreneurs’ database int venture-lab course. 2. Social media (Facebook, twitter, LinkedIn,….ect). 3. YouTube videos. 4. Blog posts periodically on our blog. 5. Connect with famous blogs and ask them to write about GSP (Mashable, techcrunch, readwriteweb,…ect ). 6. Newspapers (Local and global (New York times, Guardian, …ect)). Priority 2 7. Communicate to entrepreneurs in the existing sites and online incubators. Attracting them to our platform. 8. Hosting or sponsoring offline events (tweet ups, Meetups, Workshops, round table discussion, conferences ). Budget will depend on event type and event venue. 9. Communicate with (offline, online) group administrators. Ex: Facebook groups administrators. 10. Competitions. Priority 3 (the lowest priority) 11. English, Russian, Arabic Interfaces.Reaching Investors To be updated…Reaching Mentors To be updated…Reaching Startup Teams To be updated…Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 6
  • 7. Business Model Report ǀ GSP TeamReaching Governmental institutions and Agencies To be updated…Reaching Universities and Research Centers To be updated…GSP – The StrategyOur strategy to start with campaigns don’t need much money so we will usesocial media channels (Facebook fan page, twitter account, blog posts, connectswith famous blogs, YouTube videos, Build a character on social media).After that we will use facebook campaigns and Google adwords. Phase 1: BuzzObjective: • 15,000 entrepreneurs to know what GSP is • To generate buzz and curiosity surrounding launch • Build a character to help us to build a community • Make minds image GSP is a virtual entrepreneurship world • Get people talking and sharing on Social media • Push people to visit our Blog (5k/month) • Push teams to create accounts on GSP (5k/month) • Push VCs to create accounts (10/month) • Push mentors to create accounts (50/month) • Push NGOs to create accounts (10/month)Vehicles - Facebook Fan page - Twitter account - Connect on twitter hashtags - YouTube videos - Facebook fan page for characterCopyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 7
  • 8. Business Model Report ǀ GSP Team - Character twitter account - Blog posts - Connect with others active blog in entrepreneurship - Website connected with facebook and twitter. - Newsletter - Attending offlines eventsTracking Performance Tools: • Develop potential customer’s database. • Klout tools • Website grader • Alexa • Google trends/ insights • Google adwords • Key word grader Phase 2: TargetingObjective: • Talk about features and start to explain what GSP is • Focus on how GSP satisfy users needs • Push for users to use GSP (creating accounts 15%) • Increase Blog traffic rate (increase visiting blog 15%) • Hire volunteers or ambassadors (30-100 in our target regions)Vehicles - Facebook Ads campaigns - Google Adwords - Organizing Tweet ups and meet ups - Facebook Fan page - Twitter account - Connect on twitter hashtags - YouTube videos - Facebook fan page for character - Character twitter accountCopyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 8
  • 9. Business Model Report ǀ GSP Team - Blog posts - Connect with others active blog in entrepreneurship - Website connected with facebook and twitter - Newsletter - Attending offlines eventsTracking Performance Tools: • Increase potential customers database by 15%. • Klout tools • Facebook fans , twitter followers, no# of sharing YouTube videos • Website grader • Alexa • Google trends/ insights • Google adwords • Key word grader Phase 3: SustenanceObjective: • Strong push for users to GSP (increase creating accounts 15%) • Mentoring sessions and workshops (offline workshop/ month) • Attending conferences • Sponsor offline events (Big one per year at least, it depends on budget) • GSP is big entrepreneurship community • Hire big numbers of volunteers or ambassadors (100-300 in our target regions)Vehicles - Ads on famous blogs and entrepreneurship website. - Sponsoring and attending offline events - Sponsoring online events - Facebook Ads campaigns - Google Adwords - Facebook Fan pageCopyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 9
  • 10. Business Model Report ǀ GSP Team - Twitter account - Connect on twitter hashtags - YouTube videos - Facebook fan page for character - Character twitter account - Blog posts - Connect with others active blog in entrepreneurship - Website connected with facebook and twitter. - NewsletterTracking Performance Tools: • Increase potential customers database by 15%. • Klout tools • Facebook fans , twitter followers, no# of sharing YouTube videos • Website grader • Alexa • Google trends/ insights • Google adwords • Key word grader • Number of attending events and number of sponsoring eventsDistributionWe will depend on our website as a direct channel to distribute our servicesand our social networks and blog as indirect channels to distribute our services.Our distribution channels will not be costly because it will manage by usbut campaigns will be costly. To be updated…Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 10
  • 11. Business Model Report ǀ GSP TeamPartnershipsOur project requires partners. The purposes of having partners are: • Develop and expand our mentors, investors, startups and entrepreneurs database; • Get more users/customers interested in our project; • Promote and market our project and services we offer.We distinguished several categories of partners that we will deal with: 1. Governmental institutions and organizations. 2. Professional organizations which are supporting entrepreneurs and SMEs. 3. Physical incubators. 4. Online incubators which have lack of services we are going to develop. 5. Online Web-Projects that are providing useful tools to the entrepreneurs. 6. Universities / Research Institutes.First of all let us state that these are hypotheses that need to be tested andvalidated out in the future more clearly. However, there are evidences comingfrom interviews we made in Russia that there is an interest in the partneringfirst of all in the governmental institutions side. Below you will find analysis ofentrepreneurship ecosystem (in particular technoparks) and why governmentalinstitutions will require partnering with our project. Table 1 – Techno parks’ situation in Russia Current Situation Future Situation Techno park is business Techno park is a service center; hotel for innovation range of services for residentsPositioning companies; place where starting from business resident could cheaply rent development ending up withCopyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 11
  • 12. Business Model Report ǀ GSP Team an office business management Projects are managed by Projects are managed beManagement officials without business professionals experience There are tools for efficient and There is weak collaboration effective collaboration withCollaboration with Universities and research institutes and research institutes universities Efficient and effective startup Focus on the physicalInnovation ecosystem is developed for infrastructure, but not onEfficiency residents of techno parks through innovations their selves the whole life cycle of the startup Weakly standardized models Creating an enabling environmentCommercializing of co-financing techno for private-public partnership park’s startupsBelow we will summarize in the table main information about partners. Table 2 – Partners List of GSP ProjectCopyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 12
  • 13. Business Model Report ǀ GSP Team Are they How manyPartners in potentially Which of them we need Main potential Can we reach out and What information do If so, under what terms partners didRussian interested in to target first to be able partners from the talk to a few of them? they need? and conditions? you meetMarket partnering to get to others? category with? with you? 1. These partners need To provide them services 1. Ministry of information where to for uniting more than 20 TelecommunicationsGovernmental Yes. Through NVision invest money techno parks in Russia. 1. NVISION Group 2. NVision Groupinstitutions Group and Russian 2. How to make Yes. Create one unified social 0 2. Russian Venture 3. Skolkovoand Venture Company. innovation ecosystem network/database of these Companyorganizations 4. Russian Venture more efficient and residents and startups effective. inside the techno parks. CompanyProfessional 1. How to make innovation ecosystem Stimulate growth of the 1. OPORA 1. OPORAorganizations more efficient and No innovations in Russia,which are 2. Venture Funds and 2. Venture Funds and Yes. effective. developing ecosystems. 0supporting information Business Angel Business Angel Providing them tools forentrepreneurs 2. How to protect and Associations Associations that development.and SMEs stimulate growth of SMEs. 1. Where to invest money. 2. How to choose right 1. HSE projects for the 1. Online instrument to create startups / team 2. ANH competition.Physical No building / entrepreneur’s 3. Yes. 3. How to attract information 0 1. HSEincubators toolkits / social network of http://technocup.ru/ investors. entrepreneurs, investors, 4. etc 4. How to minimize costs mentors. of the filtering and choosing process. 1. Receiving more 1. 1. Where to invest money. successful startups/startup http://startuppoint.ru/Online 2. How to choose right No ideas. There are plenty of Yes. projects for the information 0 2.incubators 2. Filtering startup ideas them in Russia. competition. http://startupforum.ru/ coming to them through 3. How to attract scientific way. 3. http://glavstart.ru/Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 13
  • 14. Business Model Report ǀ GSP Team investors. 3. Attracting new investors 4. http://greenfield- 4. How to minimize costs and mentors. project.ru/ of the filtering and choosing process. 1. How to develop their There are plenty ofOnline services. 1. http://freshle.com them. We need to try toAutonomation No 1. Increasing number of establish the Yes. 2. How to attract new information 0 2. venture-lab.orgTools/ Web- users/customers partnerships in orderProjects customers / new 3. stanford ecorner not to invent the marketing strategies. bicycle. 1. Moscow State Technical University 1. Educational courses on 2. Moscow Physical 1. How to increase quality entrepreneurship Technical UniversityUniversities / of education of graduates Yes, to be 2. Startup Teams 3. Moscow State There are plenty ofResearch Yes. 0Institutes 2. How to attract new tested 3. Collaborative Research University them in Russia. students / professors Projects on 4. Saint Petersburg Entrepreneurship University (Global Entrepreneurship Monitor Team)Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 14
  • 15. Business Model Report ǀ GSP TeamCostsProject CostsWe calculated our project costs for one year with following assumptions: • Time period - 2 years. First year – discovery, validation phases, prototype; 2 year – seed financing, developing the project. • Core team will receive small compensation after the seed financing in the second year around $50 000 on average. • Some extra web developers and designers could be hired. • First investment will be in the advertisement and necessary hardware and software. • Team will meet minimum twice and visit entrepreneurship conferences. Table 3 – Project Costs№ Category Price, $ Units Metrics Total, $Hardware1 Server $ 3 000,00 2,00 piece $ 6 000,002 Backup Systems $ 1 000,00 1,00 piece $ 1 000,00 Disaster Recovery $ 1 500,00 1,00 piece $ 1 500,003 Systems4 Disk Storage $ 2 000,00 2,00 piece $ 4 000,005 UPS $ 50,00 1,00 piece $ 50,006 Router $ 500,00 1,00 piece $ 500,007 $ -Software8 Hosting $ 200,00 1,00 year $ 200,0010 Domain Name $ 9,00 1,00 year $ 9,0011 Web Site Maintenance $ 1 250,00 1,00 year $ 1 250,00 Security $ 1 000,00 1,00 piece $ 1 000,0012 (Nortel.Access), Firewalls13 Archiving $ 1 000,00 1,00 piece $ 1 000,0014 Application Licenses $ 200,00 5,00 $ 1 000,00 Project specific $ -15 Software toolsMarketingCopyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 15
  • 16. Business Model Report ǀ GSP Team№ Category Price, $ Units Metrics Total, $ Advertising, marketing, $ 0,50 2000,00 $ 1 000,0016 and promotion costsAdministrative costs17 Insurance $ -18 Labour Costs $ 50 000,00 10,00 year $ 500 000,00 $ 100,00 150,00 hours $ 15 000,0019 Design20 Programming $ 100,00 150,00 hours $ 15 000,0021 Travel expenses $ 2 000,00 10,00 year $ 20 000,00 Office management and $ 1 000,00 12,00 units $ 12 000,0022 administration23 Conferences $ 1 000,00 10,00 units $ 10 000,00 Team $ 1 000,00 10,00 units $ 10 000,0024 recognition/celebration25 Taxes $ 174 600,00 1,00 year $ 174 600,00 $ 600 509,00The Costs section is still too abstract, however, we have put a foundation anddetermined main categories of the costs that we will have. Main drivers of costsare labor costs and taxes. They also represent main challenges here. Thus weneed to think how to minimize these costs.Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 16
  • 17. Business Model Report ǀ GSP TeamNPV Calculation and payback periodTo be updated…SalesTo be updated…Revenue ModelProblemsOur revenue model completely linked to the RoadMap of the Services we aregoing to introduce and develop; and to the Problems we are going to solve. Inthe problems side we used inductive logic, thus we determined main problemsin the industry that exists globally, and then we looked at Russian marketproblems. We believe that it represents huge opportunities because: 1) Level of entrepreneurship there is very low (one of the lowest among 54 countries that are monitored by GEM, 2012). 2) Domestic market is pretty strong (according to the World Bank Russian have 11th place in terms of GDP, 2011). 3) Russia is one of the strongest countries with more than 60 mln active internet users. 4) Russian population is quite big having around 144 mln people.Main problems that were indicated by our team and which are relevant to ourproject are presented in the table below.Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 17
  • 18. Business Model Report ǀ GSP Team Table 4 – Main Problems GSP tries to solve Governmental Other Incubators Universities and Startup№ Problem Entrepreneurs Investors Mentors Institutions and (Physical and Research Centers Teams Agencies Virtual)1. Barriers to market entry – 1,97.2 Yes Yes Access to financing (Virtually inaccessible to2. young companies to obtain investment Yes Yes through public offering on the market) – 2,02. Team selection, organization and management (Low availability of skilled3. Yes Yes personnel – 61%; Low availability of highly qualified management – 32%)4. Startup Management Yes Yes Business Model (discovery, validation, testing,5. Yes Yes building, etc)6. Bureaucracy – 1,83 Yes Yes The introduction of scientific and technical7. Yes Yes developments – 1,9. Elementary and secondary education (does not sufficiently encourage creativity of8. Yes Yes students, self-sufficiency and personal initiative, entrepreneurial skills) – 2,14. Startups and Teams Selection for Investing9. Yes Yes Yes and FundingOur current investigation didn’t touch Investors, Mentors and Incubators problems deeply. This is the field for the future research: for proposing hypotheses and testing them.However, problems for Governmental Institutions dealing with Innovations and Entrepreneurs are quite clear.2Problems are listed with the scores they got in the Reports that were analyzed in the Market Research. 0 – 5 scale: 0 – high importance, 5 – low importance; 0 – 100% scale: 0% – low importance, 100% - highestimportanceCopyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 18
  • 19. Business Model Report ǀ GSP TeamServices and Revenue ModelsAfter careful analysis of Market Research3 of the services (around 45different services we got) we figured out following basic categories of theservices in which our customers are interested in: 1. Funding & Financing 2. Education 3. Team Building 4. Community / Professional Community / Social Network 5. Consulting 6. DataBase of Best Practices & Failures 7. DataBase of Startup/Business Ideas 8. Entrepreneurs ToolKit 9. News 10. Promotion 11. Investors ToolkitThe most popular categories are first 8 (which received internal scoresfrom 19 to 16). These eight categories consist of services that are shown inthe table below. We decided to put only 15 services in order to be focusedand implement services step by step (that will be implemented inaccordance with developed Roadmap of the project). However, we will testand reconsider them and their priorities again after finishing ofCompetitor’s Analysis Phase. Table 5 – Main GSP tries to solve3 GSP Market Research v.4 19.06.2012 http://www.slideshare.net/VRyzhonkov/global-startup-platformmarket-research-reportventure-lab-2012Copyright ©2012 GSP team. All rights reserved.Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 19
  • 20. Business Model Report ǀ GSP Team Phase of the Category of№ Service name and description Implementati Revenue Model Customers (who pays money) Comment Service on (1 – 3)1. Our company will charge each startup team / Funding & Find VC, Venture Fund, Business Angel 1 Brokerage, % of Startup teams, entrepreneurs entrepreneur for the successful investor’s Financing service the Deal through investors funding.2. Startup Education for increasing Advertising will be presented only on the Education Knowledge on Entrepreneurship and 1 Advertising Startup Teams and Entrepreneurs pages of the Platform devoted to the education Entrepreneurs Skills of startups and entrepreneurs.3. Community / Donations from Team building (finding, selection, 1 Startup Teams and Entrepreneurs Team Building the users matching, etc) or Advertising4. Community / Community / Professional Networking among entrepreneurs, 1 Startup Teams, Entrepreneurs, Donations from Community / mentors, business angels and investors Investors, Mentors the users Social Network5. Startup teams, Virtual Incubators, Consulting Testing new products and services 1 Freemium Governmental Institutions6. Brokerage, % of Consulting Develop business strategies 2 the Deal or Virtual incubators, Startup Teams Freemium7. DataBase of Best "Online database of advices, draft Community / Practices & business ideas, predeveloped business 2 Donations from Startup Teams, Entrepreneurs Failures plans; the users8. DataBase of Best Community / Cases of best practices, successes, rules, 2 Donations from Startup Teams, Entrepreneurs Practices & failures, hints and tips. Their analysis. Failures the users9. Data about consumers and their consumption Subscription -> habits are valuable, especially when that DataBase of 2 Freemium or Startup Teams, Entrepreneurs information is carefully analyzed and used to Startup/Busines Business Models creation s Ideas Infomediary target marketing campaigns. Independently collected data about producers and their products are useful to consumers when Copyright ©2012 GSP team. All rights reserved. Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 20
  • 21. Business Model Report ǀ GSP Team Phase of the Category of№ Service name and description Implementati Revenue Model Customers (who pays money) Comment Service on (1 – 3) considering a purchase. Some firms function as infomediaries (information intermediaries) assisting buyers and/or sellers understand a given market.10. DataBase of Brokerage, % of Investors, Startup Teams, Startup Fair (Buy/Sell a startup) 2 Startups the Deal Entrepreneurs11. Subscription -> DataBase of Startup Teams, Entrepreneurs, Startups Catalogue 3 Freemium or Startups Investors Infomediary12. Entrepreneurs Project Progress Evaluation Tool / 3 Startup Teams, Entrepreneurs, Freemium ToolKit Metrics Virtual Incubators13. Entrepreneurs 3 Freemium Startup Teams, Entrepreneurs Communication Management Tool ToolKit14. Entrepreneurs 3 Freemium Startup Teams, Entrepreneurs Weekly and Daily Reporting Tool ToolKit15. Community / Professional 3 Advertising Startup Teams, Entrepreneurs Find Mentor Community / Social Network Copyright ©2012 GSP team. All rights reserved. Prepared by Ryzhonkov Vasily, Peter Asad, GSP Team. Page: 21
  • 22. ^f –n /¯½f°n > ,– E°Ŵnf > f– E ¾ f° /°€¯f° ^ n > nn °°– /° ¾ƌ¾ fff¾ € d  ¾ Wfnn ¾ Ǝ &f  ¾ W¯° ^  n ¯½  d f¯   °– °¾ °– fff¾ € &°f°n°– $ ^f ½¾$ ¾° ¾¾ & ° °– / f¾ ,– ^nf E   ° ½ ° ƌ¾ d<  nf°  ° n ^f –n Figure 1 – Global Startup Platform Services MatrixWe believe that existing problems dictates following distribution ofservices that should be implemented within our project. The moreimportant ones for us are:1. Team Building2. Education3. Social Network4. Consulting5. Financing / Fund raising
  • 23. Market Research Report ǀ GSP TeamRevenue Models in detailEach of the service will have it’s own revenue model. This will be describedin the future versions of the Report.This part of our project is still under development. The most importantchallenge here is: “Is it possible to apply different revenue models in the same web site / platform for different services or not?”In order to arrive to the answer to this question we should test and findanswers for each service to the following questions:1. How will customers pay you and how much are they willing to pay?2. Is a subscription model better than a one-time payment?3. Is it better to rent to them or sell?4. Does a freemium model make sense and if so, what features will people pay to upgrade for? Run some tests with customers to see what the best revenue model would be.5. Are you planning to make money through advertising? If so, contact a few potential advertisers and see if they are interested and how much they would pay you.6. How many users do you need for them to be interested in advertising on your site. Try to think outside of the box and not just rely on advertising- based business models.7. Its great if you can have a few different potential revenue streams to test out. Are there other ways you might charge for the product or service?8. Which might yield the most revenue? How do you know?9. Did you walk through the entire process of how exactly a dollar moves from the customers hands to the startup?10. Did the team brainstorm alternative possibilities?11. If it was a monthly subscription, could they get a few paying subscribers?Copyright ©2012 GSP team. All rights reserved. Page: 23Prepared by Ryzhonkov Vasily, GSP Team.
  • 24. Market Research Report ǀ GSP Team12. Are the users and the paying customers different (like for Google)? If so, were both sides tested?13.If the revenue model is lead generation, did the company actually try to get paid for generating a few leads?Future ResearchMarketing 1. We need to define more carefully profiles of our customers (in more specific way). 2. We need to define 3 more profiles of customers: Startup Teams, Governmental Institutions, Physical/Online Incubators 3. Our goals should be established with the SMART4 criteria. 4. We need to establish tools for measuring marketing activities 5. We need to state the ways how we will reach our customers except entrepreneurs.Distribution 1. Section should be updatedPartnerships 1. We need to test our hypotheses for several partners. 2. We need to contact them and understand their needs more carefully. 3. We need to understand what we could propose them.Costs, Sales 1. To be updated constantly – on monthly basis. 2. NPV and Payback evaluation should be includedRevenue Model 1. To be reconsidered after accomplishing Competitor’s Analysis. 2. To solve main challenge of our project – could we introduce several services with different business models.4 SMART – Specific, Measurable, Achievable, reliable, Timeable Copyright ©2012 GSP team. All rights reserved. Page: 24 Prepared by Ryzhonkov Vasily, GSP Team.
  • 25. Market Research Report ǀ GSP Team 3. To detail all business models we put in the Revenue Model section (how much money could we get, what features could be sold, what not, etc). 4. Many of our models consider Entrepreneurs and Startup Teams as main customers. However, these users aren’t able to pay much. Preliminary research shows that only 30% of the entrepreneurs are willing to pay for the services.Our revenue model completely linked to the RoadMap of the Services weare going to introduce and develop.After careful analysis of the services (around 45 different services) we gotafter Marketing Research we found following basic categories of theservices in which our customers are interested in:Copyright ©2012 GSP team. All rights reserved. Page: 25Prepared by Ryzhonkov Vasily, GSP Team.
  • 26. Market Research Report ǀ GSP TeamAbout the Team Vasily Ryzhonkov (Founder and Team Lead) aka the LifeStyler vryzhonkov@gmail.com Russia, ItalyMounir El Ogbani (SoftwareDeveloper) aka The Technophileperbook@gmail.comMorocco Naveen Bagrecha (Universal team member) aka The Wiz-Kid naveenbagrecha2@gmail.com IndiaPavel Puchenkov (Designer,Software Developer) aka TheSchmozerpaul.softdeveloper@gmail.comRussia, New Zealand Rajat Pal (Marketing) aka The Brain creativerajat@gmail.com India, UKPeter Tamer (Marketing,Networking) aka the ShowmanEgyptCopyright ©2012 GSP team. All rights reserved. Page: 26Prepared by Ryzhonkov Vasily, GSP Team.
  • 27. Market Research Report ǀ GSP TeamVersion of the Document1.0 – Draft of the document. 07.07.2012List of FiguresFigure 1 – Global Startup Platform Services MatrixList of TablesTable 1 – Techno parks’ situation in RussiaTable 2 – Partners List of GSP ProjectTable 3 – Project CostsTable 4 – Main Problems GSP tries to solveTable 5 – Main GSP Services matched with Revenue ModelsCopyright ©2012 GSP team. All rights reserved. Page: 27Prepared by Ryzhonkov Vasily, GSP Team.