Wearables and Augmented Reality business trends 2014

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  • 1. Wearables & Augmented Reality Business trends Valery Komissarova Business Development Director 03.06.14
  • 2. Big picture
  • 3. Internet of Things Source: Xively
  • 4. Consumer Robotics $390 bln. market 2017 Source: Grishin Robotics
  • 5. Wearable computing A term that refers to computer-powered devices or equipment that can be worn, including clothing, watches, etc.
  • 6. Market size
  • 7. Market structure • Consumer – Wearable cameras – Sports & activity trackers – Smart clothing & textiles – Smart glasses – Smart watches – Entertainment & gaming
  • 8. Wearable tech investing
  • 9. Wrist bands are heating up • 2014 – 17 mln. units total – Basic bands (FitBit, Jawbone etc.) – ‘Smart’ bands (Pebble, Galaxy Gear etc.) • 2014 – 8 mln. units • 2015 – 23 mln. • 2017 – 45 mln.+ Source: Canalys 2014
  • 10. Challenges
  • 11. «The Dirty Secret of Wearables»
  • 12. Design & fashion
  • 13. Privacy & acceptance
  • 14. Russia
  • 15. Augmented reality An overlap between the virtual and the real world
  • 16. Market size • $181.25 million – 2011 • $5,155.92 million – 2016 • CAGR of 95.35% from 2011 to 2016 • Developer investment in AR applications – $670 million – 2013 – $2.5 billion - 2018 – Source: ABI Research Source: Markets & Markets
  • 17. Market structure • By products (where used) – smartphones (the most attractive) – Tablets (2nd place) – eye wear – head mounted displays – head up displays • By applications – Consumer • gaming market, e-learning, GPS, online advertisement – Industrial • defense, medical, and manufacturing and repair – Retail & travel are among others interesting directions
  • 18. $2 billion
  • 19. Annual Revenues from Mobile AR Apps Source: Juniper Research
  • 20. Trends & challenges • Enterprise – first • Mostly retail, marketing, publishing – Impact on sales & loyalty is unclear • Misguided expectations • ‘Feature technology’ • Tech is not quite ready yet • ‘Gimmick’ perception • Use-cases, use-cases, use-cases • User education • Not just startups anymore
  • 21. Thanks Questions? Valery Komissarova Business Development Director 03.06.14