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VMworld 2013: Socialcast: Accelerate Innovation, Improve Collaboration, and Attract and Retain Employees


VMworld 2013 …

VMworld 2013

Igor Spivak, VMware

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Published in Technology , Business
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  • 1. Socialcast: Accelerate Innovation, Improve Collaboration, and Attract and Retain Employees Igor Spivak, VMware EUC7390 #EUC7390
  • 2. 2 Lets Talk About Market Evolution Inflection Point in Enterprise Social
  • 3. 3 Socialcast by VMware
  • 4. 4 2 Years Ago
  • 5. 5 700B 200M 100M professionals 2 Years Ago
  • 6. 6 Today 1.1B 500M 200M professionals
  • 7. 7 What Do You Believe?
  • 8. 8 Fad?
  • 9. 9 Teams are more effective through the use of social technology
  • 10. 10 “Over 67% of organizations already implemented some form of Enterprise Social.” IDC May 2012 Social Business Survey Enterprise Social Has Arrived
  • 11. 11 The Market Has Changed
  • 12. 12 Customers Come to Us  All sizes of deployments – 50-400,000 seats per company  All industries – financial, government, medical  All markets – US, EU, APAC
  • 13. 13 Value Is Proven
  • 14. 14 SAS  Solve problems more quickly • Expose collective knowledge for everyone’s benefit so no one is left out • Consolidate employee communications, IP, documents in one place that is integrated with wikis, blogs, etc. • Dr. Goodnight (CEO) leverages Socialcast for company- wide meetings • “Love the Hub” Day  Find Experts • Uncover hidden talent across the organization. By removing hierarchical barriers to communication and knowledge sharing, Socialcast helps people find and connect with experts in real time Customer Story SAS, a leading provider of business analytics software and services, uses Socialcast as part of a commitment to develop innovative ways for employees to connect and collaborate. As a knowledge-based organization, SAS uses Socialcast to get knowledge out of the minds of employees and into the corporate community where it can be shared and discussed across different organizations and locations. Known as The Hub, the Socialcast community within SAS has become a place for discussions and getting questions answered from anyone in the company.
  • 15. 15  Get more out of your existing IT systems—make them social. • Associates able to break down knowledge silos and share information across teams • SharePoint lacks ability to have easily-discovered, interactive discussions around groups and common interests • Created over 100 Reach extensions • Built 20 different applications to help Humana measure and monitor associate engagement  Socialize Business Applications • Documents stored in Microsoft® SharePoint® can quickly stagnate and are difficult to find. Socialcast adds a secure social layer to SharePoint, and other business systems, enabling people to easily share and discuss content with colleagues and team members. Humana Customer Story Humana, a leading health benefits company uses Socialcast to maximize their investment in SharePoint. By adding Socialcast Reach extensions to various internal SharePoint sites (Help Desk, Innovation, Event Planning, Corporate News, Executive Communications, etc.), employees can link directly to SharePoint resources from within the Socialcast Activity Stream. Content and information are no longer kept in closed silos, but are easily shared across the company, creating new levels of discussion and collaboration.
  • 16. 16 Philips  Connect people to the knowledge, ideas, and resources they need to be successful  Engage Your Global Workforce • Tap deeper into the passions, imaginations, and ingenuity of your workforce. Socialcast allows employees to ask questions, share ideas, and find others who can help them do their jobs better; all of which improves agility and engagement. Customer Story Royal Philips Electronics, a diversified global health and well-being company, launched their Socialcast community, Connect Us, in April 2010. Connect Us unites tens of thousands of employees across the globe in sharing ideas and improving business practices. Specifically, Connect Us was built to help generate pride amongst employees, strengthening Philips’ position as one of the world's leading employers. Connect Us stimulates conversation and sharing among employees around the world, accelerating the flow of information, and creating a unified global workforce.
  • 17. 17 3M  Give global labs a distinctly local feel • Small lab feel • Goals: Improve innovation, accelerate product development, facilitate real time brainstorming and feedback • “knowledge at rest” vs “knowledge in motion”  Accelerate Innovation • By improving the flow of communication between R&D labs scattered across the globe, Socialcast can improve innovation, accelerate product development and save time. Customer Story Through Socialcast, 3M has created the experience of working in “one big lab” where employees can collaborate as easily as turning to a trusted colleague down the hall. In the first year, the Socialcast community has grown to 3,000 members, and has made a big difference in the way the company’s labs collaborate and share. Information and ideas can flow faster, helping to make 3M one of the world’s most innovative companies.
  • 18. 18 The Snowden Effect SaaS vs On-Premise
  • 19. 19 Seeing a Pattern Enterprise Social products have been successfully satisfying the basic use cases
  • 20. 20 Has Enterprise Social Arrived? Huge difference in how even the basic use cases are handled in different enterprise social products
  • 21. 21 Fragmentation and pseudo-social are hurting the market Core social features – social graph, activity streams, groups, profiles Carry over – Blogs, wikis, intranets/micro sites
  • 22. 22 Social War of 2013-2015 AD
  • 23. 23 How Does Socialcast Do It?
  • 24. 24 Its about the End User Including too much dilutes user experience Without great experience for people Enterprise Social can’t exist
  • 25. 25 Focus on the Social Way to Work Structured social experiences
  • 26. 26 We Believe in Building Experiences Beyond the software we ship
  • 27. 27 Partner with Our Customers
  • 28. 28 Build Systems That People Want to Use
  • 29. 29 Where to Go Next?
  • 30. 30 Document Management
  • 31. 31 Deep Integrations with Enterprise Systems
  • 32. 32 Workflows
  • 33. 33 APIs and More APIs
  • 34. 34 Examples Be able to approve a purchase request in the ESN after having a conversation about it Monitor and control VMs in the stream
  • 35. 35 A Place People Want to Come to
  • 36. 36 Understand the Larger Mission by Connecting to the Whole Company
  • 37. 37 Be Connected with Their Team through Better Context and Transparency
  • 38. 38 Get More Done by Spending Less Time Looking for Information
  • 39. 39 Work from Anywhere on Their Terms
  • 40. 40 Embracing the Social Workplace
  • 41. THANK YOU
  • 42. Socialcast: Accelerate Innovation, Improve Collaboration, and Attract and Retain Employees Igor Spivak, VMware EUC7390 #EUC7390