Success with Corporate Content
•Download as PPT, PDF•
1 like•321 views
In this presentation you will find tips and tricks on how to educate your C-Suite on content marketing, getting buy in from employees so they develop content for you as well as best practices with blogging onboarding.
Recommended
More Related Content
Similar to Success with Corporate Content
Similar to Success with Corporate Content (20)
More from Victoria Edwards
More from Victoria Edwards (14)
Recently uploaded
Recently uploaded (20)
Success with Corporate Content
- 1. #pubcon
- 2. #pubcon Background information • Working in Social Media/SEO/Content Marketing for 10 years • Digital Content Strategist for Florida Blue
- 3. #pubcon Where you can find me • Facebook – Facebook.com/VictoriaEdwards • Twitter - @TallChickVic • LinkedIn - LinkedIn.com/in/VictoriaLEdwards • Instagram - @TallChickVic • Email – Victoria@Victoria-Edwards.com • Website – Victoria-Edwards.com
- 4. #pubcon When I am not working…
- 5. #pubcon Overview • Educate Your C-Suite • Getting Buy In from Employees • Best Practices with Onboarding • How to Get Leadership Involved
- 6. #pubcon
- 7. #pubcon Educate C-Suite On How Content Can: •Drive leads and conversion •Be a more efficient funnel •Be a low-cost avenue for bringing leads
- 8. #pubcon
- 9. #pubcon
- 10. #pubcon Getting Buy In from Employees •Educate •Inspire •Empower •Promote •Reward
- 11. #pubcon Educate • Value of content for their own resume benefits • Great way to establish their personal brand • Sell how the content will get promoted • Opportunity for becoming a subject matter expert
- 12. #pubcon
- 13. #pubcon
- 14. #pubcon
- 15. #pubcon
- 16. #pubcon Inspire • Share how they will be the educators • Appeal to their higher values • They can develop content that speaks to them & their passions
- 17. #pubcon
- 18. #pubcon
- 19. #pubcon
- 20. #pubcon Empower • Give your employees training • Give them the right tools to succeed • Make them feel valued
- 21. #pubcon
- 22. #pubcon
- 23. #pubcon Promote • Internal email to departments • Social media • Internal news publications
- 24. #pubcon Reward • Work with HR to develop reward incentives (Guiding Star) • Perks and rewards based on amount of content shared or developed • Reward with gear/gift cards • Helps others see & increases chances of others getting involved
- 25. #pubcon
- 26. #pubcon Best Practices with Onboarding Once the employees are committed a few steps need to be taken: •Develop blogging guidelines •Develop release forms •Develop social media guidelines
- 27. #pubcon Blogging Guidelines • What tone the author should take • Length of content • List of approved resources to reference • How to reference properly • Image requirements • Bio information and headshot • Formatting tips
- 28. #pubcon
- 29. #pubcon Social Media Guidelines • Can associate themselves with the brand • Conduct yourself appropriately in social media • Employees cannot disclose internal news, financial, legal or operational updates in social media
- 30. #pubcon How to Get Leadership Involved • Show them the value for the company • Personal branding for them • Explain how it benefits them as a thought leader/subject matter expert • Helps the company as they share their expertise
- 31. #pubcon
- 32. #pubcon Make It Easy for Them • Repurpose content they have already developed • Phone interviews • Email interviews • Video interviews • Ghostwriting
- 33. #pubcon Ghostwriting Tips • Set up a call to interview the subject matter experts • Develop and send questions ahead of time • Once interview is completed, write up the story and send to your review team (or other people who can edit for you) • Send back to subject matter expert (SME) for final review • Make sure to get bio and headshot of byline
- 34. #pubcon
- 35. #pubcon