RESEARCH IN MOTIONTHE RISING SUN
In 1999, after years of innovation, testing and hard work
RIM launched its very first device under the brand name of
The name Blackberry was not an idea of the founders of
RIM but it was a creative outcome of Lexicon Branding.
California’s President DAVID PLACEK brain who right from
the bringing wanted to keep the name of the product fruity
and ended up choosing the name Blackberry.
The first RIM product which was Blackberry 850was a
simple paging device with no voice support.
RISE OF THE CRACK BERRY
Reinvented the QWERTY Keyboard and aimed to move
on to the next level of technology.
Aspired to take the undisputed king of mobile phones
Blackberry 5810 which supported both voice and data
but lacked very basic functions of inbuilt microphone or
Blackberry 7230 supported colour screen and more
importantly international roaming capabilities.
THE BERRY FALLS
It failed to compete well with IPhones
Its situation became worse when Google launched
Android Cupcake which later on became a commercial
CAUSES LEADING TO CURRENT
Not willing to embrace new hardware formats
Not recognized much earlier that consumer desires
Could have made more fundamental changes to its
Did not recognize the shift
Low amount of Apps
Dependence on Corporate and Government Contracts
Poor presence in the tablet market
The play store in Samsung and app store in apple has
better applications and games as compared to the
blackberry app world. A Lot of well known applications like
instagram etc. are not compatible with the blackberry
phone which serves as a major drawback to users who are
With an exception of os10 the rest of the BlackBerry OS do
not have a lot of applications like Skype etc.
Battery life of the BlackBerry needs major improvement
and a feature of battery saver mode would help it survive in
Quality improvement of the track pad or the trackball
is needed because it spoils easily.
The charger of the blackberry Q5, Z10, Q10 is very
small and people are not content with the same
3RD PARTY APPS WOULD SAVE
The major ones that are all ready available on multiple
platforms would anyway. I have read that some people
would claim that a BlackBerry in the phone world is what a
BMW is within the auto industry. That may be true, and if it
is great, than that would mean that native 3rd party apps is
gasoline to our BlackBerry bmws. No matter how awesome
the car is if you don't put gas in your beautiful BMW it will
lose most of its functionality.
A lot of people on here state that they don't need apps, or
they are happy with the apps that are available which is nice
to know, but over 90% of the market find native 3rd party
apps important when choosing a phone.
THE Z10 ISSUE
The price of the Z10 should have come down way
There's already too much competition in the market,
from both Android and Windows. Smartphones like
iPhone—with exciting and compelling features are
already there in the market at this price-point and
hence it is going to be really challenging for Q10 to
compete. BlackBerry needs a quality device at the price
tag of around Rs 30,000,"
BY GOING PRIVATE, BLACKBERRY
MAY BUY TIME TO FIX ITSELF
A tentative deal to take BlackBerry Ltd private will not
necessarily resolve challenges that pushed the smartphone
maker into a corner in the first place, but it gives the
struggling company some breathing room.
"It potentially buys the company time."What it doesn't solve
is, what's the long-term strategy for Blackberry." BlackBerry
virtually created a lucrative professional market for email
devices, but rivals have muscled in and Apple Inc's iPhone
has set a new gold standard for consumers.
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