T.R.I.A.N.G.L.E theory on Social Media Marketing - Twitter

by Volker Jaeckel on Apr 28, 2010

1,498 views

Twitter: What Color is your Bird – and What is she ‘Singing’? ...

Twitter: What Color is your Bird – and What is she ‘Singing’?
Deliver value and real messages to your customers – one tweet a time

With Twitter adding year by year 1000%-plus followers and fans to their community, it is crucial as a dealership and dealership group to understand what Twitter actually can do for you. It is not about sending just streams and streams of inventory listings to your followers or sales pitches of the re-occurring $99 lease on all remaining 2010 models. Twitter has a purpose and an immense impact on all profit centers at your dealership. Learn how you and your team can unleash the power of Twitter and micro-blogging with the T.R.I.A.N.G.L.E approach

•Transparency
•Reputation
•Information
•Attraction
•News
•Geography
•Links, Links, Links
•Engagement

Less

3 Embeds 39

http://socialmediabuzzer.com	24
http://www.slideshare.net	14
http://www.e-presentations.us	1

Statistics

Favorites: 1
Downloads: 27
Comments: 0
Embed Views: 39
Views on SlideShare: 1,459
Total Views: 1,498

T.R.I.A.N.G.L.E theory on Social Media Marketing - Twitter — Presentation Transcript

Presented by VJ (a.k.a. Volker Jaeckel) The Cobalt Group, April 2010 Twitter – What Color Is Your Bird And What Is She Tweeting?

by the end of today 108,000,000

everyday 300,000

% 82 Time spend online

Before 2005 Brands were considered Size signage location budget building longevity “ SUCCESSFUL” workforce secretiveness

Since 2007 Brands are now considered “ SUCCESSFUL” Size reputation messages followers network channels response time information WOM Brand Advocates Evangelists transparency

MOVE Your target is on the Age Group: 25 – 54 years Age Group: under 25 years 2009 2008 2009 2008 20% 30% 40% 48%

1946 - 1964 increased utilization by Quarterly/mo. cash back savings ACTION: WHY: Big online shoppers Comfortable using email & text Twitter still untapped outlet Comfortable with follower base

1965 - 1976 more than are online Quick info on offers, convenience ACTION: WHY: Time is precious for busy family Expecting drop-offs/loaner cars Checking pricing direct online Play area for kids clean & nice

1977 - 1994 maintaining a social profile Real-time Specials & Deals ACTION: WHY: Review Internet/Mobile coupons Love immediate gratification What is “IN”, what is “COOL” Is visual and emotional buyer

T RANSPARENCY A TTRACTION R EPUTATION I NFORMATION N EWS G EOGRAPHY L INKS E NGAGEMENT APPROACH

Def.: …social context…implies openness, communication, and accountability

?” “ Did you hear about the new

Def.: …social evaluation…toward people, organization…on certain criterion

“ Do you really think people will buy like this in the ?”

Def.: …communication, control, data, knowledge, instruction…representation

ALREADY

Def.: …that a mental disposition will attract corresponding circumstances…WHAT???

4,8 million 3 3,7 million 4,5 million 4,7 million @CableDahmer Really looking forward to the release of the new Chevy Volt this November! 50mpg —– http://gm-volt.com/about/ @CincinnatiMINI Alright MINI lovers, check out our blog for a great offer – you won’t be sorry! http://blog.cincinnatimini.com/ http://bit.ly/5drD28 @PacificAudi Join us for a free In-N-Out lunch 2day from 11:30am to1:30pm For service customers-see details with this link http://ow.ly/ZCQn @PorscheHeritage imagine this style interior in a Porsche 912 1969 type4 200HP http://bit.ly/536z0P #Porsche #OutLaw @bmwoforlandpark How to Prepare your Car for Freezing Temperatures http://www.ehow.com/how_5874565_prepare-car-freezing-temperatures.html @ButlerToyota Mr. Tommy Hinson just drove all the way to Butler Toyota to contribute to the Haiti Relief fund…….We truly… http://bit.ly/7evUyC

Def.: …is new information relating to current events

NO, NO, NO… inventory feeds, store hours and sales events are not really news!

SHARE autoblog.com Jalopnik.com motorauthority.com Gas2.org Leftlanenews.com Alltop.com Greencar.com Greencarreports.com Motortrend.com Worldcarfans.com

Def.: …the study of the earth and its features, inhabitants and phenomena…

Def.: …[hundreds of answers*]…segments of a chain…

Shows when, by whom and where the link was clicked on Numerous accounts, tracks which link was most successful, scheduled tweets, view referrer

Def.: …a meaningful interaction between a consumer and a brand…

2007 Lotus Elise, yellow, good condition, $39,995 call MINI of South Atlanta 0-60mph in less than 5 seconds. What a yellow lightning that is bit.ly658jnf incredible video, must see #Lotus

ready to jump the fence, Okay…okay, I know you are You ? aren’t Do the people (TWEEPLE) take on my products in positive or very negative light? What stresses are currently associated with your Brand? What are TWEEPLE saying to each other about your brand? What is being said about your competition? (Dealer, Make, Model) GOT THE ANSWERS? YES??

Well, then get out there and

T.R.I.A.N.G.L.E theory on Social Media Marketing - Twitter

by Volker Jaeckel on Apr 28, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 39

Statistics

T.R.I.A.N.G.L.E theory on Social Media Marketing - Twitter — Presentation Transcript