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  • 1. Corporate Culture “ We believe that an intriguing thing about communication is the way in which it creates and constitutes the taken-for-granted reality of the world.”
  • 2. 1. Definitions
    • “ Consists of a set of symbols, ceremonies, and myths that communicate the underlying values and beliefs of that organization to its employees.” - Ouichi
    • “ The way we do things around here.”
    • Like music
      • Limits range of movement
      • Makes movement possible
      • Does NOT cause movement
  • 3. 2. Does culture matter?
    • Impacts bottom line
    • Influences how we analyze & solve problems
    • Influences how organization responds to change.
    • Impacts employee motivation and customer satisfaction
  • 4. 3. Basic principles
    • Employees are at once the consequence, creators, and carriers of culture
    • Cultural values are reflected in a variety of ways (overt & subtle)
    • Culture changes but it does so slowly
    • Cultural values are necessarily few, because values inevitably conflict
  • 5. 4. Communicating the Culture
    • Objectives
      • Commitment to organizational goals
      • Move from the objective to the subjective
    • Use the culturation process
    • Link values to behaviors
    • Manage conflict through values
    • Manage information appropriately
    • Develop symbolic reminders
    • Tell the right stories
  • 6. 5. I-We-Them-It principle
    • I = treatment of individuals
    • We = treatment of the group
    • Them = treatment of the customer
    • It = how the company feels about what it does
  • 7. 6. Stated vrs. Unstated Culture
    • Stated Culture - The ideal state
    • Unstated Culture - The actual state
    • They are always disconnected.
    • The critical question is how disconnected the stated and unstated culture really are.
    Stated Unstated

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