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  1. 1. Corporate Culture “ We believe that an intriguing thing about communication is the way in which it creates and constitutes the taken-for-granted reality of the world.”
  2. 2. 1. Definitions <ul><li>“ Consists of a set of symbols, ceremonies, and myths that communicate the underlying values and beliefs of that organization to its employees.” - Ouichi </li></ul><ul><li>“ The way we do things around here.” </li></ul><ul><li>Like music </li></ul><ul><ul><li>Limits range of movement </li></ul></ul><ul><ul><li>Makes movement possible </li></ul></ul><ul><ul><li>Does NOT cause movement </li></ul></ul>
  3. 3. 2. Does culture matter? <ul><li>Impacts bottom line </li></ul><ul><li>Influences how we analyze & solve problems </li></ul><ul><li>Influences how organization responds to change. </li></ul><ul><li>Impacts employee motivation and customer satisfaction </li></ul>
  4. 4. 3. Basic principles <ul><li>Employees are at once the consequence, creators, and carriers of culture </li></ul><ul><li>Cultural values are reflected in a variety of ways (overt & subtle) </li></ul><ul><li>Culture changes but it does so slowly </li></ul><ul><li>Cultural values are necessarily few, because values inevitably conflict </li></ul>
  5. 5. 4. Communicating the Culture <ul><li>Objectives </li></ul><ul><ul><li>Commitment to organizational goals </li></ul></ul><ul><ul><li>Move from the objective to the subjective </li></ul></ul><ul><li>Use the culturation process </li></ul><ul><li>Link values to behaviors </li></ul><ul><li>Manage conflict through values </li></ul><ul><li>Manage information appropriately </li></ul><ul><li>Develop symbolic reminders </li></ul><ul><li>Tell the right stories </li></ul>
  6. 6. 5. I-We-Them-It principle <ul><li>I = treatment of individuals </li></ul><ul><li>We = treatment of the group </li></ul><ul><li>Them = treatment of the customer </li></ul><ul><li>It = how the company feels about what it does </li></ul>
  7. 7. 6. Stated vrs. Unstated Culture <ul><li>Stated Culture - The ideal state </li></ul><ul><li>Unstated Culture - The actual state </li></ul><ul><li>They are always disconnected. </li></ul><ul><li>The critical question is how disconnected the stated and unstated culture really are. </li></ul>Stated Unstated
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