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2009 9 25 Vip Jeugd Google Analytics Preso
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2009 9 25 Vip Jeugd Google Analytics Preso

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Gabriel Goldberg (Mede oprichter Google Belgium) wil met Semetis frisheid op de markt brengen via search engine marketing. In feite zijn zoekmachine-advertenties (SEA), de zoekmachine optimalisatie ...

Gabriel Goldberg (Mede oprichter Google Belgium) wil met Semetis frisheid op de markt brengen via search engine marketing. In feite zijn zoekmachine-advertenties (SEA), de zoekmachine optimalisatie (SEO) en web-analytics met elkaar verbonden. Dat zegt je nu allemaal niet veel, maar na deze sessie gaat een nieuwe wereld voor je open. Wanneer je een website hebt, is het zeer belangrijk om alles te meten. Bereik je je doelgroep wel? Hoe kan je je website verbeteren?

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    2009 9 25 Vip Jeugd Google Analytics Preso 2009 9 25 Vip Jeugd Google Analytics Preso Presentation Transcript

    • Measuring your KPI’s
    • The Fundamentals
    • What is web analytics?
      “Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.”
      - Web Analytics Association
      Tools for measuring the success (or not) of your web site
      Analysing the Traffic to your website
      Analysing the user bahaviour on your website
    • What is Google Analytics?
      Feature rich visitor reporting tool
      - 80 default reports
      - Visitor & Goal reporting
      Hosted service from Google
      Huge scalability
      Integrated into AdWords
      - More than just Adwords tracking
      Internationalized in 18 languages
      Automated reports (e-mail)
      API (ie. desktop appl.) open since May 09
      Free service
      Google Analytics Users(as the main WA Tool):
      Public info – via source codes
    • Drive the Best Traffic To Your Site
      Search Marketing
      Banner Advertising
      Email Marketing
      Determine which marketing initiatives are driving the best traffic to your site
      Search Engine Optimization
      Referrals
      Affiliate Programs
    • How Google Analytics Works
      Browser/HTML Page
      Data is processed and
      stored into report data
      tables which is then read
      to produce reports
      JavaScript executes;
      creates 1st party cookies
      and requests a __utm.gif
      from Google servers
      Domain Server
      cookies
      Visitor Data
      Utm.gif
    • Dashboard summaries
      Geo overlay
      E-commerce reporting
      Goal reporting
      Funnel Analysis
      Adwords integration
      Keyword positioning
      Google Analytics Key Reports
    • Dashboard summaries
      Geo overlay
      E-commerce reporting
      Funnel Analysis
      Adwords integration
      Keyword positioning
      Google Analytics Key Reports
    • Dashboard summaries
      Geo overlay
      E-commerce reporting
      Funnel Analysis
      Adwords integration
      Keyword positioning
      Google Analytics Key Reports
    • Dashboard summaries
      Geo overlay
      E-commerce reporting
      Funnel Analysis
      Adwords integration
      Keyword positioning
      Google Analytics Key Reports
    • Dashboard summaries
      Geo overlay
      E-commerce reporting
      Funnel Analysis
      Adwords Integration
      Keyword positioning
      Google Analytics Key Reports
    • Dashboard summaries
      Geo overlay
      E-commerce reporting
      Funnel Analysis
      Adwords integration
      Keyword Positioning
      Google Analytics Key Reports
    • Profiles on the same domain
      Client Account (mysite.com)
      Profile B
      www.mysite.com
      Profile A
      www.mysite.com
      Filter 3
      Filter 1
      e.g. filter out
      internal staff visits
      e.g. Show only UK visits
      Filter 2
      e.g. filter out all
      US visitors
      G1
      G2
      G3
      G4
      G1
      G2
      G3
      G4
    • Client Account (mysite.com & anothersite.fr)
      Profile B
      www.anothersite.fr
      Profile A
      www.mysite.com
      Filter 1
      Filter 1
      e.g. Show only
      US visitors
      e.g. Show only Fr visitors
      G1
      G2
      G3
      G4
      G1
      G2
      G3
      G4
      Profiles on multiple domains
    • What are the Filter Fields?
      Pageview
      Request URI
      Hostname
      Page Title
      Referral
      Visitor Specific
      Visitor Browser Program
      Visitor Browser Version
      Visitor Operating System Platform
      Visitor Operating System Version
      Visitor Language Settings
      Visitor Screen Resolution
      Visitor Screen Colors
      Visitor Java Enabled?
      Visitor Flash version
      Visitor IP Address
      Visitor Geographical Domain
      Visitor ISP Organization
      Visitor Country
      Visitor Region
      Visitor City
      Visitor Connection Speed
      Filter fields: Name of field where data is stored
      Campaign
      Campaign Source
      Campaign Medium
      Campaign Term
      Campaign Name
      Campaign Code
      Campaign Target URL
      E-commerce
      E-commerce Transaction ID
      E-commerce Transaction Country
      E-commerce Transaction Region
      E-commerce Transaction City
      E-commerce Transaction Store or Item Location
      E-commerce Item Name
      E-commerce Item Code
      E-commerce Item Variation
    • Why work with dashboards, profiles & filters?
      • Analyse data from different angles
      • Analyse multiple websites & domains
      • Avoid common mistakes
      • Profiles/Filters allows you to:
      • Exclude own/distribution network IPs
      • Exclude irrelevant markets – focus on target market
      • Measure new vs. returning traffic differently
      • Focus on each traffic source separately
      • Focus on specific target group separately
    • Google Analytics in the Marketplace
    • Available Ressources
      Google Conversion University:
      http://www.google.com/support/conversionuniversity/?hl=nl
      Google Analytics Channel on YT:
      http://www.youtube.com/googleanalytics?hl
      Google Analytics Help:
      http://www.google.com/support/analytics/?hl=nl
    • Thank You !