Dr. Dominique Xardel
Co-founder of ViP CBO Academy
New Luxury Trends
and Experiences
In the luxury industry,
Europe and China . . .
China and Europe . . .
New Luxury Trends
and Experiences
Dominique Xardel
Customizing Traditions
and Innovations
• Traditional luxury : Objects luxury
• New luxury : Experiences luxury
• Industry total turnover : $ 230 billion
• $ 300 ...
In 2014, objects and experience
luxury industry
is estimated at $ 1000 billion
• In the world today,
• - $ billion people ...
A few examples of Experiences
luxury :
- Upscale cars - prestige condos - private villas
- premium credit cards - palace h...
Luxury Manufacturing
• - From « mass producing »
to « mass customizing »
- New services
Luxury pleasures
•- Authenticity
•- Fragility
•- Craftmanship
Which one is more important ?
• - Identity ?
• - Power ?
• - Ostentation ?
• Well,priority may be.. Enjoying to be myself !
New chinese luxury brands
• - Qeelin
• - Ne-Tiger
• - Montai
• - Longio
• - Chow Tai Fook
• - Shang Xia (Hermès)
Environment
• - Ambiances
• - Atmospheres
• - Spraying luxury
• Shoping malls , streets , special districts ,
• Artists , ...
Cultures
• - Beauty
• - Arts
• - Curiosities
• - Culture values and news
The world of the new luxury
industry
• - A world of new values, services, emotions,
pleasures, identities, atmospheres, ex...
As many other industries . . . .
• Luxury industries are a field of ruptures,
longevity, paradoxes, new customer
relatiosh...
Customization of
traditions and
innovations
Consumer’s shift
•From OWNING a luxury
•To EXPERIENCING a luxury
• Experiencing luxury is 55 % of
total luxury spending
• It is growing 50 % faster than
sales of luxury goods
( BCG , 2012...
• US Consumers are 3 times more
satisfied with their luxury
experiences than their purchases
of personal luxury goods
• ( ...
The world’s « luxury map » is
changing . . .
• Moving outside big cities in China . . .
• By year 2020, more than 330 citi...
• « Experiences are more
intangibles than an item, they
are more memorable for me »
• ( a consumer )
•Let us capitalize on the
experience trend !
“ Luxury is a necessity that begins where necessity ends. ”
Gabrielle 'Coco' Chanel
ARCHITECT
Bilbao Effect?
A visitor sur...
HERMÈS (Séoul)
LOUIS VUITTON (Shanghai)
HERMÈS (Tokyo by Renzo Piano)
DIOR (Tokyo by agency SANNA)
LOUIS VUITTON (Tokyo by Jun Aoki)
ARCHITECTURE
inspires,
seduces,
leads
Luxury Houses
Agnès.b
-- $ 300 million
-- 2000 employees
-- 200 retail stores
-- Asia : 80 % of total turnover
-- Japan, Hongkong, Taiwa...
Agnès.b
-- Suppliers : China, North Africa
-- Made in France : 40 %
-- Stars : Gérard Depardieu
David Lynch
David Bovie
--...
• A Tree
• And A Canoe
New luxury trends by Dr.Dominique Xardel (國際人ViP品牌領袖學院共同創辦人)
New luxury trends by Dr.Dominique Xardel (國際人ViP品牌領袖學院共同創辦人)
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New luxury trends by Dr.Dominique Xardel (國際人ViP品牌領袖學院共同創辦人)

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歐洲品牌之父夏代爾博士為國際人ViP品牌領袖學院創辦人
品牌領袖學院於2014/03/31邀請夏代爾博士從法國專程訪台,並舉辦夏代爾創新品牌論壇
帶領兩位子弟兵:數位電商大師米凱兒博士、華人總裁培訓第一人白婷院長
邀請到:故宮馮院長、知名酒店集團董事長、星創視界(中國寶島)王董事長與國際大師與談

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New luxury trends by Dr.Dominique Xardel (國際人ViP品牌領袖學院共同創辦人)

  1. 1. Dr. Dominique Xardel Co-founder of ViP CBO Academy New Luxury Trends and Experiences
  2. 2. In the luxury industry, Europe and China . . . China and Europe . . .
  3. 3. New Luxury Trends and Experiences Dominique Xardel
  4. 4. Customizing Traditions and Innovations
  5. 5. • Traditional luxury : Objects luxury • New luxury : Experiences luxury • Industry total turnover : $ 230 billion • $ 300 billion . . . . Or $ 1000 billion ?
  6. 6. In 2014, objects and experience luxury industry is estimated at $ 1000 billion • In the world today, • - $ billion people : 1500 • - $ million people : 11 million • - Upper Middle Class in China : 475 million Brazil, Russia, India : No official estimates
  7. 7. A few examples of Experiences luxury : - Upscale cars - prestige condos - private villas - premium credit cards - palace hotels - palace - hotels - glamping - yachts – concept stores - - spas - bien être stores - risky sports - arts experiences – personnalities encounters – - Vip transports - Vip clubs – experience packaging, etc. . . . Luxury is used to establish, or increase differences between people
  8. 8. Luxury Manufacturing • - From « mass producing » to « mass customizing » - New services
  9. 9. Luxury pleasures •- Authenticity •- Fragility •- Craftmanship
  10. 10. Which one is more important ? • - Identity ? • - Power ? • - Ostentation ? • Well,priority may be.. Enjoying to be myself !
  11. 11. New chinese luxury brands • - Qeelin • - Ne-Tiger • - Montai • - Longio • - Chow Tai Fook • - Shang Xia (Hermès)
  12. 12. Environment • - Ambiances • - Atmospheres • - Spraying luxury • Shoping malls , streets , special districts , • Artists , store design , movie clips , political • Personnalities , sports stars , etc . . .
  13. 13. Cultures • - Beauty • - Arts • - Curiosities • - Culture values and news
  14. 14. The world of the new luxury industry • - A world of new values, services, emotions, pleasures, identities, atmospheres, experiences • - A world highly diversified • - A world of endless innovations
  15. 15. As many other industries . . . . • Luxury industries are a field of ruptures, longevity, paradoxes, new customer relatioships, new communication, new business models, new focus on creativity. • A really enthusiastic challenge!
  16. 16. Customization of traditions and innovations
  17. 17. Consumer’s shift •From OWNING a luxury •To EXPERIENCING a luxury
  18. 18. • Experiencing luxury is 55 % of total luxury spending • It is growing 50 % faster than sales of luxury goods ( BCG , 2012 )
  19. 19. • US Consumers are 3 times more satisfied with their luxury experiences than their purchases of personal luxury goods • ( Unity Marketing Survey, 2013 )
  20. 20. The world’s « luxury map » is changing . . . • Moving outside big cities in China . . . • By year 2020, more than 330 cities will have the same level of disposable income that Shanghai had in 2010 ( BCG, 2013 )
  21. 21. • « Experiences are more intangibles than an item, they are more memorable for me » • ( a consumer )
  22. 22. •Let us capitalize on the experience trend !
  23. 23. “ Luxury is a necessity that begins where necessity ends. ” Gabrielle 'Coco' Chanel ARCHITECT Bilbao Effect? A visitor survey revealed that 82% came to the city of Bilbao exclusively to see the museum How architecture can save a city…
  24. 24. HERMÈS (Séoul)
  25. 25. LOUIS VUITTON (Shanghai)
  26. 26. HERMÈS (Tokyo by Renzo Piano)
  27. 27. DIOR (Tokyo by agency SANNA)
  28. 28. LOUIS VUITTON (Tokyo by Jun Aoki)
  29. 29. ARCHITECTURE inspires, seduces, leads Luxury Houses
  30. 30. Agnès.b -- $ 300 million -- 2000 employees -- 200 retail stores -- Asia : 80 % of total turnover -- Japan, Hongkong, Taiwan, Singapore
  31. 31. Agnès.b -- Suppliers : China, North Africa -- Made in France : 40 % -- Stars : Gérard Depardieu David Lynch David Bovie -- Art Galeries, exhibits, movies
  32. 32. • A Tree • And A Canoe

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