BIG DATA AND THEIR PROBLEMLuciano Floridiwww.philosophyofinformation.netResearch Chair in Philosophy of InformationUNESCO Chair in Information and Computer EthicsUniversity of HertfordshireFaculty of Philosophy &Department of Computer ScienceUniversity of Oxford
OUTLINE Three Ideas Time: Hyperhistory Space: Infosphere Agents: the Fourth Revolution Big Data Their Rise Their Challenges The Problem and its Solution Conclusion
FIRST IDEA – TIME: HYPERHISTORY No ICTs Individual and social well-being independent of ICT Individual and social well-being dependent on ICT
FIRST IDEA – TIME: HYPERHISTORY First Big Data Society: Ur, city state in Sumer (Iraq). End of the third millennium: the most developed and centralized bureaucratic state in the world. Library of more than 500,000 clay tablets. Business and Administration documents.
SECOND IDEA – SPACE: INFOSPHERE Today the world adapts to smart technologies limited capacities increasingly well. Enveloping the world without fully realising it.
SECOND IDEA – SPACE: INFOSPHERE Dishwasher vs. Humanoid Robot
SECOND IDEA – SPACE: INFOSPHERE 2017.5 1512.5 10 Ca. 18% of EU population used a laptop to access the internet, via wireless away from home or work. 7.5 5 2.5 0 2004 2005 2006 2007 2008 2009 2010
SECOND IDEA – SPACE: INFOSPHERE BIG GREEN DATA?
SECOND IDEA – SPACE: INFOSPHERE Inside the computer Outside the computer
THIRD IDEA – AGENTS: THE FOURTH REVOLUTION Knowledge, Science, Technology change our understanding in two fundamental ways. Introvert or about ourselves. Extrovert or about the world.
THIRD IDEA – AGENTS: THE FOURTH REVOLUTION We are not immobile, at the centre of the universe (Copernicus). We are not unnaturally detached and diverse from the rest of the animal world (Darwin). We are not Cartesian subjects entirely transparent to ourselves (Freud). We are not disconnected agents, but informational organisms (inforgs), sharing with biological and engineered agents the infosphere (Turing).
THE RISE OF BIG DATA POWER Moor’s Law 1m fold in 40 years
THE RISE OF BIG DATA $ 100 trillions Qatar (57/190) GDP 98 trillionsCOSTiPad: 1600m IPS, 1/100m in 40 yrs, 1/1000b in 60 yrs
THE RISE OF BIG DATA 1 exabyte = 50,000 yrs of DVD 5 exabytes = all the words ever spoken
THE RISE OF BIG DATA improve innovate taylorwhat BD can do for you Big Data decide predict simulate
THE CHALLENGES OF BIG DATA Acquisition/Storage Quality/Usability Security/Safety Accessibility Analytics Law/Ethics Costs Not enough space
THE PROBLEM WITH BIG DATA Small patterns may be insignificant: half of your data is junk, you just do not know which half.
THE PROBLEM WITH BIG DATA 25 products allow Target to assign each shopper a “pregnancy prediction” score, estimate her due date and send coupons timed to specific stages of her pregnancy. Small patterns may be significant if aggregated: loyalty cards and shopping suggestions.
THE PROBLEM WITH BIG DATA Small patterns may be significant if compared: same credit card used in two places/same time.
THE PROBLEM WITH BIG DATA Small patterns may be significant if absent: the silence of the dog.
THE PROBLEM WITH BIG DATA Q A Iwhat we need what we have what we want
CONCLUSION a knower is “the man who knows how to ask and answer questions” (Plato, Cratylus, 390c)
BIG DATA AND THEIR PROBLEM Luciano Floridi www.philosophyofinformation.net THANK YOU!ACKNOWLEDGEMENTSMany thanks to Sander Duivestein, Menno van Doorn, SOGETI,and all the staff who made the meeting possible.COPYRIGHT DISCLAIMERTexts, marks, logos, names, graphics, images, photographs, illustrations, artwork, audio clips, video clips, andsoftware copyrighted by their respective owners are used on these slides for non-commercial, educational andpersonal purposes only. Use of any copyrighted material is not authorized without the written consent of thecopyright holder. Every effort has been made to respect the copyrights of other parties. If you believe that yourcopyright has been misused, please direct your correspondence to: email@example.com stating your position and Ishall endeavour to correct any misuse as early as possible.