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There Is No Internet Of Things | Sarah Rotman Epps @ VINT symposium THINGS 2013

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  • Network infrastructureContent streamsData analysisSoftware applicationsMobile devicesPeople using the devices
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    • 1. There Is No Internet Of ThingsSarah Rotman Epps, Senior AnalystForrester Research@sreppsThings Vint Symposium 2013June 11, 2013
    • 2. © 2013 Forrester Research, Inc. Reproduction Prohibited 2What do you mean, “there is noInternet of Things?”
    • 3. There Is No Internet Of Things, YetSarah Rotman Epps, Senior AnalystForrester Research@sreppsThings Vint Symposium 2013June 11, 2013
    • 4. “Smart” Things today arefragmented, with limited utility
    • 5. We’re starting to build systems ofengagement, so Things can make us smarterImage source: http://www.nba.com/warriors/sf• Network infrastructure• Sensors• Content streams• Data analysis• APIs• Mobile devices• Public displays• Real-time playerbiometrics• “You be the coach”• Stadium effectscoordinated withaudience biometrics• “Uber” for concessions• Parking and taxistreamlining
    • 6. © 2013 Forrester Research, Inc. Reproduction Prohibited 6Systems of engagement function like anorganism› Imagine connected devices as organs› Each organ on its own isn’t that smart› Intelligence comes from the entireorganism functioning together› Data is the lifeblood
    • 7. © 2013 Forrester Research, Inc. Reproduction Prohibited 7SFpark’s sensor system is smarter thanindividual meters—or people using them› 14% fewer parking citations› 27% more net meter revenue› 11% more net revenue overall(meters + citations)Source: http://sfpark.org/wp-content/uploads/2012/01/SFpark_New_Meter_Evaluation_12_12_2011.pdf
    • 8. © 2013 Forrester Research, Inc. Reproduction Prohibited 8Raytheon’s sensor-connected screws preventpeople from creating manufacturing defectsImage source: http://www.businessweek.com/articles/2012-12-11/raytheons-missiles-now-made-by-robots
    • 9. © 2013 Forrester Research, Inc. Reproduction Prohibited 9Disney’s MagicBands are only part of thereal magic› The wristband is part of a largersystem: MyMagic+› Knits together tripplanning, CRM, assetmanagement, and in-parkexperience› Increases revenue, reducesinefficiencies, and improves theguest experienceImage source: Disney (http://disneyparks.disney.go.com/)
    • 10. © 2013 Forrester Research, Inc. Reproduction Prohibited 10Beam’s toothbrushes get a lot smarterwhen they connect to Delta Dental of KYImage source: Beam (http://www.beamtoothbrush.com/)› Internal and external pilots tocombine behavioral data withactuarial models› Their goal is to create bettermodels and offer more competitivepricing while increasing revenue
    • 11. © 2013 Forrester Research, Inc. Reproduction Prohibited 11HermannMiller uses sensors in its chairsto create a services businessSpace Utilization Service moteImage source: Herman Miller (http://www.hermanmiller.com/)
    • 12. © 2013 Forrester Research, Inc. Reproduction Prohibited 12› Increase revenue› Reduce inefficiencies› Improve customer experience› Build competitive advantage› Shift toward servicesSystems of engagement let you harnessthe business value of Things
    • 13. © 2013 Forrester Research, Inc. Reproduction Prohibited 13Okay, but how big will Things get?
    • 14. © 2013 Forrester Research, Inc. Reproduction Prohibited 14Cisco forecasts 50B connected Thingsby 2020—up from 10B todaySource: Cisco IBSG, 2013 http://www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf
    • 15. © 2013 Forrester Research, Inc. Reproduction Prohibited 15McKinsey forecasts Things’ economicimpact will exceed $2.7 trillion by 2025
    • 16. © 2013 Forrester Research, Inc. Reproduction Prohibited 16I like this sentiment best:“Trying to determine the marketsize of the Internet of Thingsis like trying to calculate themarket for plastics, circa 1940.”Michael NelsonFormer director of Internet Technology at IBM
    • 17. © 2013 Forrester Research, Inc. Reproduction Prohibited 17So who wins?
    • 18. © 2013 Forrester Research, Inc. Reproduction Prohibited 18There won’t be just one…› Business model› Connectivity protocol› Set of power players
    • 19. There Will Be Internets Of ThingsSarah Rotman Epps, Senior AnalystForrester Research@sreppsThings Vint Symposium 2013June 11, 2013
    • 20. © 2013 Forrester Research, Inc. Reproduction Prohibited 20Source: http://proteusdigitalhealth.com/technology/Is this device…Proteus DigestibleSensor
    • 21. © 2013 Forrester Research, Inc. Reproduction Prohibited 21In the same market as this one?Craftsman AssureLinkInternet-ConnectedGarage Door Opener
    • 22. © 2013 Forrester Research, Inc. Reproduction Prohibited 22Or this one?LapkaRadiationSensor
    • 23. © 2013 Forrester Research, Inc. Reproduction Prohibited 23There will be Internets of Things› Things today are fragmented and limited in utility› Systems of engagement will propel Things to yetunimagined importance› But even when the market is enormous, it willstill be heterogenous
    • 24. © 2013 Forrester Research, Inc. Reproduction Prohibited 24What it means› Things, and the systems of engagement thatactivate them, will impact every industry› Every business can seize competitiveadvantage by harnessing the power of Things› But so can your (new) competitors: Expectcompetition from adjacent markets
    • 25. © 2013 Forrester Research, Inc. Reproduction Prohibited 25Recommendations› Think big› Think sideways› Think systems, not just Things
    • 26. Thank youSarah Rotman Eppssrotman@forrester.comTwitter: @srepps

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