Summary Report NORTH-WEST DELHI  5/12/2012 to 29/1/2013
Days of     Nos. of villages   Total nos. of           Game              Total Nos. ofWorking     covered            indiv...
Total Number of                  Nos. of Mason contacted                 Nos. of mason with contactlocation/inspected area...
Number              Ambuja                                              3                              UltraTeck          ...
Brand       Nos. of construction sites using the brand   Ambuja                          73   Shriultra                   ...
Nos. of villages    Nos. of construction   Consumer who are     Consumer who         Consumer who         Consumer who can...
Nos. of construction sites using Wants to convert into JK lakshmi    Brand                  the brand                    c...
Total Numer of shops visited   Total number of retailers   Total number of Dealers                    188                 ...
80                  72706050             4240        2830                            16     11                  15        ...
Nos. of Retailers/dealers                                                                                           intere...
Nos. of Retailers/Dealers interested60   515040302010        5   7                   7                  2   1   3   1     ...
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Northwest delhi

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Northwest delhi

  1. 1. Summary Report NORTH-WEST DELHI 5/12/2012 to 29/1/2013
  2. 2. Days of Nos. of villages Total nos. of Game Total Nos. ofWorking covered individual Conducted individual contacted participated in games35 78 5624 Arm Wrestling 1294 , Puzzles & Quiz Activity 23 % of the total number of individual contacted Total Nos. of individual participated in the games. 1294 contacted 4330 Total Nos. of individual played games
  3. 3. Total Number of Nos. of Mason contacted Nos. of mason with contactlocation/inspected areas numbers93 459 431 Total number of mason contacted during the inspection site were 459. Out of 459,total number of mason which are into direct contact with the Dealer/retailers are 363. Association process with these masons should be initiated ASAP. Cement Brand Nos. of Mason preferred the brand Ambuja 118 UltraTeck 78 Shriultra 61 Binani 38 Shriram 33 JK lakshmi 30 Jaypee 25 Birla Cement 20 Bangur 18 ACC 17 JK 8 Rockstrong 5 Neutral 4 Wonder cement 3 Samrat 1
  4. 4. Number Ambuja 3 UltraTeck 1 Shriultra 8 54 17 Binani 18 118 Shriram 20 JK lakshmi 25 Jaypee Birla Cement 30 Bangur ACC 33 JK 78 Rockstrong 38 Neutral 61 Wonder cement SamratAmbuja and Ultra Tech are the most preferred brand from Mason to be used in constructionactivity. Jk lakshmi was preferred by only 30 masons.Reasons for less attention:Less Dealer network.Less Branding and Positioning.In some areas the price factor also effects the sale .
  5. 5. Brand Nos. of construction sites using the brand Ambuja 73 Shriultra 60 Total number of villages UltraTeck 47 visited were-85 Binani 37 Shriram 28 Total number of JK lakshmi 20 construction site visited-360 Jaypee 19 Neutral 18 Number of brands used by ACC 16 the owner-14 Birla Cement 13 Bangur 8 JK 8 Rockstrong 8Wonder cement 5
  6. 6. Nos. of villages Nos. of construction Consumer who are Consumer who Consumer who Consumer who can visited sites visited using JK lakshmi can/wants to switch wants to remain take any cement cement to JK lakshmi with their existing cement brand 85 360 20 146 170 23 360 Consumer who are using JK lakshmi cement 20 Consumer who can/wants to 170 switch to JK lakshmi cement 146 Consumer who wants to remain with their existing brand Consumer who can take any cement 170
  7. 7. Nos. of construction sites using Wants to convert into JK lakshmi Brand the brand cement customer % of converstion posibilty Ambuja 73 30 41 Shriultra 60 23 38 UltraTeck 47 25 53 Binani 37 17 46 Shriram 28 17 61 JK lakshmi 20 0 Jaypee 19 8 42 Neutral 18 5 28 ACC 16 3 19 Birla Cement 13 9 69 Bangur 8 2 25 JK 8 2 25 Rockstrong 8 3 38Wonder cement 5 2 40
  8. 8. Total Numer of shops visited Total number of retailers Total number of Dealers 188 22 166The number of retailers and distributors are based upon thesales figure and the source of purchase.The sale of retailers are in between 100-500 bags.The retailers can buy product fro any of the dealers and theother shops in market as the margin factor and price of theproduct are very important for them.Mason and Contactor are into direct link with the retailersThey also belongs to the local community , so their networkis very strong.
  9. 9. 80 72706050 4240 2830 16 11 15 Nos. of Dealers2010 0 Bag Sales
  10. 10. Nos. of Retailers/dealers interested in taking Total Numer of shops visited Total number of retailers Total number of Dealers dealership 188 22 166 83Total number of shops visited-188.Total number of Retailers/Dealers shows interest in taking Dealershipof JK lakshmi cement-83.The dealers/Retailers interested in taking dealership are into thecement trade.
  11. 11. Nos. of Retailers/Dealers interested60 515040302010 5 7 7 2 1 3 1 2 1 1 2 Nos. of Retailers/Dealers 0 interested

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