QR Code Best Practices                    Eddy Hagen                    VIGC                    eddy.hagen@vigc.be© 2012 I...
2dimensional codes        • 1D vs 2D                − Higher density of information        • QR-codes just one example of ...
Overview 2D Barcodes            QR Code          Aztec     Data matrix             MaxiCode                    MS Tag     ...
Anatomy of QR code                    1 square = module                                             Must be at least      ...
Anatomy of QR code: VersionsImage: Wikipedia© 2012 InfoTrends                                  www.infotrends.com   5
Anatomy of QR code: Redundancy/Error Correction           QR Code Error Correction Capability           Level L           ...
What is that ugly thing?© 2012 InfoTrends                              www.infotrends.com   7
What is that ugly thing?     Any idea what this is, what you can     use this for?© 2012 InfoTrends                       ...
What is that ugly thing?     Huge QR code…     But no information what it is, what it     is used for, what people should ...
What is that ugly thing?© 2012 InfoTrends                              www.infotrends.com   10
What is that ugly thing?© 2012 InfoTrends                              www.infotrends.com   11
Size does matter!© 2012 InfoTrends                       www.infotrends.com   12
Size does matter!© 2012 InfoTrends                       www.infotrends.com   13
Size does matter!© 2012 InfoTrends                       www.infotrends.com   14
Size does matter!© 2012 InfoTrends                       www.infotrends.com   15
Size does matter!© 2012 InfoTrends                       www.infotrends.com   16
Size does matter!                    And so does print quality…© 2012 InfoTrends                                www.infotr...
It’s the content, stupid!© 2012 InfoTrends                               www.infotrends.com   18
It’s the content, stupid!        • QR codes used in job offerings, for the city of Ghent© 2012 InfoTrends                 ...
It’s the content, stupid!        • Really good example:          real estate        • Provides instructions        • Perso...
It’s the content, stupid!        • Really good example:          GraphExpo ad© 2012 InfoTrends                            ...
There is a time and place                         for everything© 2012 InfoTrends                               www.infotr...
© 2012 InfoTrends   www.infotrends.com   23
© 2012 InfoTrends   www.infotrends.com   24
© 2012 InfoTrends   www.infotrends.com   25
There is a time and place for everything© 2012 InfoTrends                                              www.infotrends.com ...
Use with caution…                       (creativity)© 2012 InfoTrends                       www.infotrends.com   27
Use with caution… (creativity)© 2012 InfoTrends                                    www.infotrends.com   28
Use with caution… (creativity)© 2012 InfoTrends                                    www.infotrends.com   29
Use with caution… (creativity)© 2012 InfoTrends                                    www.infotrends.com   30
Use with caution: do these still look like a QR code?© 2012 InfoTrends                                        www.infotren...
Use with caution: do these still look like a QR code?© 2012 InfoTrends                                        www.infotren...
Use with caution: do these still look like a QR code?© 2012 InfoTrends                                        www.infotren...
Use with caution: do these still look like a QR code?© 2012 InfoTrends                                        www.infotren...
Tips & Tricks© 2012 InfoTrends                   www.infotrends.com   35
Tips & Tricks        • Don’t include too much information                − Use URL shorteners!        • Don’t print them t...
Tips & Tricks        • Tell people what to do                − “Scan this with a QR code reader”                − “Scan th...
Tips & Tricks        • Buy the InfoTrends/VIGC in depth guide on QR codes!© 2012 InfoTrends                               ...
PS: The devil is in the details© 2012 InfoTrends                                     www.infotrends.com   39
© 2012 InfoTrends   www.infotrends.com   40
The devil is in the details…        • QR codes on a moving object are not really a good idea…        • But: really nice we...
Upcoming SlideShare
Loading in …5
×

QR code best practices (OnDemand 2012)

1,023 views
871 views

Published on

This is a presentation that was given at the OnDemand 2012 conference. It is based on the research that VIGC had done in this field. Please feel free to contact VIGC for more information or to purchase the in depth report from VIGC and InfoTrends!

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,023
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

QR code best practices (OnDemand 2012)

  1. 1. QR Code Best Practices Eddy Hagen VIGC eddy.hagen@vigc.be© 2012 InfoTrends www.infotrends.com 1
  2. 2. 2dimensional codes • 1D vs 2D − Higher density of information • QR-codes just one example of 2D codes − But the most common in usage • The Perfect Storm: − Growing number of smart phones with integrated cameras − Growing mobile internet© 2012 InfoTrends www.infotrends.com 2
  3. 3. Overview 2D Barcodes QR Code Aztec Data matrix MaxiCode MS Tag Beetagg SnapTag Shotcode© 2012 InfoTrends www.infotrends.com 3
  4. 4. Anatomy of QR code 1 square = module Must be at least 4 modules!© 2012 InfoTrends www.infotrends.com 4
  5. 5. Anatomy of QR code: VersionsImage: Wikipedia© 2012 InfoTrends www.infotrends.com 5
  6. 6. Anatomy of QR code: Redundancy/Error Correction QR Code Error Correction Capability Level L Approx.7% Level M Approx. 15% Level Q Approx. 25% Level H Approx. 30%Image: Wikipedia© 2012 InfoTrends www.infotrends.com 6
  7. 7. What is that ugly thing?© 2012 InfoTrends www.infotrends.com 7
  8. 8. What is that ugly thing? Any idea what this is, what you can use this for?© 2012 InfoTrends www.infotrends.com 8
  9. 9. What is that ugly thing? Huge QR code… But no information what it is, what it is used for, what people should do with it… Not everybody knows what that is! So provide information on the usage!© 2012 InfoTrends www.infotrends.com 9
  10. 10. What is that ugly thing?© 2012 InfoTrends www.infotrends.com 10
  11. 11. What is that ugly thing?© 2012 InfoTrends www.infotrends.com 11
  12. 12. Size does matter!© 2012 InfoTrends www.infotrends.com 12
  13. 13. Size does matter!© 2012 InfoTrends www.infotrends.com 13
  14. 14. Size does matter!© 2012 InfoTrends www.infotrends.com 14
  15. 15. Size does matter!© 2012 InfoTrends www.infotrends.com 15
  16. 16. Size does matter!© 2012 InfoTrends www.infotrends.com 16
  17. 17. Size does matter! And so does print quality…© 2012 InfoTrends www.infotrends.com 17
  18. 18. It’s the content, stupid!© 2012 InfoTrends www.infotrends.com 18
  19. 19. It’s the content, stupid! • QR codes used in job offerings, for the city of Ghent© 2012 InfoTrends www.infotrends.com 19
  20. 20. It’s the content, stupid! • Really good example: real estate • Provides instructions • Personalised QR codes which link to personalised mobile pages© 2012 InfoTrends www.infotrends.com 20
  21. 21. It’s the content, stupid! • Really good example: GraphExpo ad© 2012 InfoTrends www.infotrends.com 21
  22. 22. There is a time and place for everything© 2012 InfoTrends www.infotrends.com 22
  23. 23. © 2012 InfoTrends www.infotrends.com 23
  24. 24. © 2012 InfoTrends www.infotrends.com 24
  25. 25. © 2012 InfoTrends www.infotrends.com 25
  26. 26. There is a time and place for everything© 2012 InfoTrends www.infotrends.com 26
  27. 27. Use with caution… (creativity)© 2012 InfoTrends www.infotrends.com 27
  28. 28. Use with caution… (creativity)© 2012 InfoTrends www.infotrends.com 28
  29. 29. Use with caution… (creativity)© 2012 InfoTrends www.infotrends.com 29
  30. 30. Use with caution… (creativity)© 2012 InfoTrends www.infotrends.com 30
  31. 31. Use with caution: do these still look like a QR code?© 2012 InfoTrends www.infotrends.com 31
  32. 32. Use with caution: do these still look like a QR code?© 2012 InfoTrends www.infotrends.com 32
  33. 33. Use with caution: do these still look like a QR code?© 2012 InfoTrends www.infotrends.com 33
  34. 34. Use with caution: do these still look like a QR code?© 2012 InfoTrends www.infotrends.com 34
  35. 35. Tips & Tricks© 2012 InfoTrends www.infotrends.com 35
  36. 36. Tips & Tricks • Don’t include too much information − Use URL shorteners! • Don’t print them too small − Module size best 0.7mm or bigger • Only print them in one color − Registration errors can make them unreadable • Beware where the QR codes are being placed − Users must be able to scan them − E.g. not on moving objects© 2012 InfoTrends www.infotrends.com 36
  37. 37. Tips & Tricks • Tell people what to do − “Scan this with a QR code reader” − “Scan this with Quickmark” • Look at the complete experience − Link to something usefull − Use mobile websites • Test! Test! Test! − Not only with your brand new smart phone…© 2012 InfoTrends www.infotrends.com 37
  38. 38. Tips & Tricks • Buy the InfoTrends/VIGC in depth guide on QR codes!© 2012 InfoTrends www.infotrends.com 38
  39. 39. PS: The devil is in the details© 2012 InfoTrends www.infotrends.com 39
  40. 40. © 2012 InfoTrends www.infotrends.com 40
  41. 41. The devil is in the details… • QR codes on a moving object are not really a good idea… • But: really nice website! • Just one details is wrong: last pages don’t work on my Windows Phone© 2012 InfoTrends www.infotrends.com 41

×