Print needs AR & QR!
Here is why and how
Eddy Hagen
VIGC – 27/03/2014
ideas.inspire.growth
VIGC
• Vlaams Innovatiecentrum voor
Grafische Comunicatie
• Flemish Innovation Center for Graphic
Communication
• Knowledg...
QR codes are dead!
QR codes are dead!
• What is the issue with QR codes?
• Well… not the technology
• But… implementation!
Contents
•QR is de...
QR codes are dead!
• It’s the implementation!
• No instructions
• Too small
• Bad print quality
• Link is not a mobile pag...
AR is so much better!
AR is so much better!
• Really?
• If the implementation is bad, if it has no
added value, AR will face the same destiny…
•...
Why does print need AR & QR?
To stay relevant!
Source: Adobe, DIGITAL DISTRESS: What Keeps Marketers Up at Night? (2013)
Source: Adobe, DIGITAL DISTRESS: What Keeps Marketers Up at Night? (2013)
Why? To stay relevant!
• Marketing needs to justify its spendings
• Therefor: needs to show effect, ROI
• AR, QR link prin...
Conclusions
Conclusions
• AR, QR can keep print relevant
• Provide metrics, show ROI!
• #1 biggest gap in marketing
• But it has to be...
Thanks :-)
Titel seminarie
ideas.inspire.growth
Strategic partners VIGC
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
Print needs AR and QR. Here's why and how.
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Print needs AR and QR. Here's why and how.

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Print needs Augmented Reality (AR) and QR-codes. This presentation shows why and how. E.g. the most common mistakes that you really need to avoid!

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Transcript of "Print needs AR and QR. Here's why and how."

  1. 1. Print needs AR & QR! Here is why and how Eddy Hagen VIGC – 27/03/2014 ideas.inspire.growth
  2. 2. VIGC • Vlaams Innovatiecentrum voor Grafische Comunicatie • Flemish Innovation Center for Graphic Communication • Knowledge center for the printing industry • Expertise domains: color, PDF, automation, standardisation, packaging & labels and trendwatching Contents •QR is dead •AR is much better •Staying relevant •Conclusions © VIGC - 27/03/2014 VIGC - Print needs AR & QR! 2
  3. 3. QR codes are dead!
  4. 4. QR codes are dead! • What is the issue with QR codes? • Well… not the technology • But… implementation! Contents •QR is dead •AR is much better •Staying relevant •Conclusions © VIGC - 27/03/2014 VIGC - Print needs AR & QR! 7
  5. 5. QR codes are dead! • It’s the implementation! • No instructions • Too small • Bad print quality • Link is not a mobile page: so no real added value • Let’s show some good examples! Contents •QR is dead •AR is much better •Staying relevant •Conclusions © VIGC - 27/03/2014 VIGC - Print needs AR & QR! 13
  6. 6. AR is so much better!
  7. 7. AR is so much better! • Really? • If the implementation is bad, if it has no added value, AR will face the same destiny… • E.g. lack of instructions, visibility • E.g. links only active for a limited time • But when implemented in the right way: fantastic opportunities! • E.g. engagement • E.g. reduced complexity • E.g. the missed sales opportunity! Contents •QR is dead •AR is much better •Staying relevant •Conclusions © VIGC - 27/03/2014 VIGC - Print needs AR & QR! 23
  8. 8. Why does print need AR & QR? To stay relevant!
  9. 9. Source: Adobe, DIGITAL DISTRESS: What Keeps Marketers Up at Night? (2013)
  10. 10. Source: Adobe, DIGITAL DISTRESS: What Keeps Marketers Up at Night? (2013)
  11. 11. Why? To stay relevant! • Marketing needs to justify its spendings • Therefor: needs to show effect, ROI • AR, QR link print to internet, makes print ‘traceable’ Contents •QR is dead •AR is much better •Staying relevant •Conclusions © VIGC - 27/03/2014 VIGC - Print needs AR & QR! 33
  12. 12. Conclusions
  13. 13. Conclusions • AR, QR can keep print relevant • Provide metrics, show ROI! • #1 biggest gap in marketing • But it has to be done in the right way • Something useful… • Not just link to general (non mobile) website • QR: readability is issue • Size does matter • Test upfront, with ‘bad’ devices! • Tell people what they can expect, what they need to make it work (e.g. special app) Contents •QR is dead •AR is much better •Staying relevant •Conclusions © VIGC - 27/03/2014 VIGC - Print needs AR & QR! 35
  14. 14. Thanks :-)
  15. 15. Titel seminarie ideas.inspire.growth
  16. 16. Strategic partners VIGC

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