Participatory Communication for Development in practice

Participatory communication for development in practice: the case of community media Roskilde, June 2011 Prf. Dr. Víctor Manuel Marí Sáez Universidad de Cádiz (España) victor.mari@uca.es

1. The genealogy of the term “development”.2. The different stages that development has gone trough.3. The central role played by participation.4. The role of community media.5. Conclusions.

The controversial and polysemic concept of development1. It is a historical concept.2. It is also a future-bound category.

Development and communication for development modelsServaes (2003) proposes three phases in the modern history ofdevelopment:1. Modernization (from 1945 to 1965).Modernization = to transfer of technology and of a sociopolitical culturefrom developed societies to traditional societies.The media and information technologies are a means towards theDiffusion of Innovations (Everett Rogers)

Development and communication for development models2. The dependency approach (from 1965 until the mid-1980s).Modernization processes built development in the center at theexpense of exporting underdevelopment to the periphery.Sub-development in many countries is the historical consequence ofthe development of “the few”, the minority (Eduardo Galeano)

Development and communication for development modelsInspired by Paulo Freires ideas, a new critical understanding ofcommunication was articulated in Latin America:1. Overall change in the social structure...2. Technological advancements do not lead to development per se.3. Communication does not naturally engender national development.

Development and communication for development models3. The multiplicity approach (from the 1980s to date).This new conceptualization of development emphasizes culturalidentity and multidimensionality.But...and excessive emphasis on culture might lead to escapistpositions that neglect the political and structural dimensions ofcommunication (Erik Neveu and Armand Mattelart, 2004)

PARTICIPATORY DEVELOPMENT AND PARTICIPATORYCOMMUNICATION IN THE 1990sAccording to Hamelink, the characteristics of “human development”are:1. Equitable access to resources.2. Sustainable resources and institutions.3. The procurement and dissemination ok knowledge aimed atrendering human beings responsible.4. Participation.

Information vs Communication

COMMUNITY MEDIA AS DRIVERS OF PARTICIPATORYCOMMUNICATION FOR DEVELOPMENTFor Freire, praxis implies reflection upon and action on the world inorder to transform it.The concept of community media goes beyond the instrumental andtechnological connotations of the term.

COMMUNITY MEDIA AS DRIVERS OF PARTICIPATORYCOMMUNICATION FOR DEVELOPMENTIn the face of the mercantilistic logic characteristic of the commercialmedia and of state intervention through the govermmental-publicmedia, community media operate as from the logic of socialappropriation (Sénécal, 1986).

CONCLUSIONSOne of the purposes has been to highlight the strategic relevance ofparticipation.Participatory communication for development gained momentum in the1990s, but cannot be fully understood without linking it back to the so-called Freirean Connection.Participation must to beyond the boundaries of the communicationaland technological field and imbue the entirely of transformative socialpractices connected to communicational initiatives.

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Participatory Communication for Development in practice

by VICTOR MARÍ on Jun 15, 2011

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