The magical mystique of innovation          and doing your own magicPoto: http://www.flickr.com/photos/jwelcher/4613819279/
Contents   Intros   What is Shazam?   A few Shazam stories   Doing your own magic   Questions
A little about me
What is Shazam?
Shazam for TV
Some numbers
Rewind to the beginning
How it started “Name that tune from your mobile phone -         anywhere and anytime”
Code name:
The idea
Finding Avery
Inventing the algorithmSource: soyoucode.com/2011/how-does-shazam-recognize-song
Angel money
Hiring the dream team
Persuading the VCs
Building a music database
Launch and beyond
Fast forward
Doing your own magic...Friendship    Fun          Values
Questions?             Strictly Confidential
Still want more?!Source: http://www.amazon.co.uk/European-Founders-Pedro-Gairifo-Santos/dp/1430239069/ref=sr_1_1?ie=UTF8&q...
Thanks for listening!    Strictly Confidential
Problem: identifying music at “the moment”       That new release you love comes on       the radio again as you drive to ...
Music may be captured for many reasons                                               That’s KernKraft 400 by Zombie Nation...
Our investors share the vision • Founder and CTO, LiquidAudio          Phil Wiser • Former Chairman, EMI Group            ...
Shazam has a multi-billion dollar potential         Assumptions                                                    Monthly...
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The Magical Mystique of Innovation and Doing Your Own Magic

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The Magical Mystique of Innovation and Doing Your Own Magic by Dhiraj Mukherjee

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The Magical Mystique of Innovation and Doing Your Own Magic

  1. 1. The magical mystique of innovation and doing your own magicPoto: http://www.flickr.com/photos/jwelcher/4613819279/
  2. 2. Contents Intros What is Shazam? A few Shazam stories Doing your own magic Questions
  3. 3. A little about me
  4. 4. What is Shazam?
  5. 5. Shazam for TV
  6. 6. Some numbers
  7. 7. Rewind to the beginning
  8. 8. How it started “Name that tune from your mobile phone - anywhere and anytime”
  9. 9. Code name:
  10. 10. The idea
  11. 11. Finding Avery
  12. 12. Inventing the algorithmSource: soyoucode.com/2011/how-does-shazam-recognize-song
  13. 13. Angel money
  14. 14. Hiring the dream team
  15. 15. Persuading the VCs
  16. 16. Building a music database
  17. 17. Launch and beyond
  18. 18. Fast forward
  19. 19. Doing your own magic...Friendship Fun Values
  20. 20. Questions? Strictly Confidential
  21. 21. Still want more?!Source: http://www.amazon.co.uk/European-Founders-Pedro-Gairifo-Santos/dp/1430239069/ref=sr_1_1?ie=UTF8&qid=1338244788&sr=8-1
  22. 22. Thanks for listening! Strictly Confidential
  23. 23. Problem: identifying music at “the moment” That new release you love comes on the radio again as you drive to work You are inspired by that cool song while watching “High Fidelity” at the cinema The dance beat seizes you at a trendy nightclub That jazz tune haunts you at the local café. Confidential - Copyright (c) 2000
  24. 24. Music may be captured for many reasons That’s KernKraft 400 by Zombie Nation. What song What do you want to do next? is that? Learn & Get Buy Tell Friends experience Notified CDs  Listen to a clip  Music greetings  Album release Music locker  Find similar music  Communities  Concert dates Concert tickets  Album reviews  Chat  Club/DJ events Ringtones  News and gossip  Vote  Friends’ songs Integrated with a personalized web site Confidential - Copyright (c) 2000
  25. 25. Our investors share the vision • Founder and CTO, LiquidAudio Phil Wiser • Former Chairman, EMI Group Sir Colin Southgate • Former Chairman, BMG UK John Preston • Chief Technologist, British Telecom Peter Cochrane • General Manager, Viant London Michael Keany • Head Media Analyst, ABN-Amro Mike Hilton • Former Head of E-Commerce Practice, Claus Nehmzow Booz Allen & Hamilton Europe Confidential - Copyright (c) 2000
  26. 26. Shazam has a multi-billion dollar potential Assumptions Monthly Spend Cost per Call 35p Shazam £1.40 Shazam Share 50% SMS Text Msgs £4.80 Monthly Uses 4 DoCoMo I-mode £8.00 Penetration* 6.4% CD Purchases± £10.00 Operating Margin 59% Mobile Phone Use £28.40 Projected Values in 2005 Country Mobile Users Revenues Valuation UK 50 Million $40 Million $ 477 Million Cumulative Japan +108 Million $128 Million $1.5 Billion Germany +72 Million $186 Million $2.2 Billion Italy +49 Million $225 Million $2.7 Billion France +50 Million $265 Million $3.1 Billion USA +234 Million $454 Million $5.4 Billion Brazil, S.Korea Spain & Holland +150 Million $575 Million $6.8 Billion NOTE: Valuation calculated as 20X operating margin (Viacom is 24, EMI is 25, Vodafone is 163) * Percent of mobile users ± 15-19 year old UK Music Buyers Confidential - Copyright (c) 2000

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