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German-Serbian IT Business Dialogue               2nd Stakeholder Roundtable                       Vojvodina ICT Cluster  ...
Agenda         24.07.2012   Seite 2
Contents  Background & Main Objectives of the ITBD Framework   Concept  What happened so far?  Findings & Results     ...
IT Business Dialogue Concept & Features                       24.07.2012   Seite 4
Background Situation Serbia:    High potential of Serbian IT companies but often no clear specialization    No technolo...
Background Situation Germany:    Number of jobs in the German ICT and new media industries: record high of     843,000 i...
Concept: Objectives & Features Basic Idea:    The ITBD is a framework     concept    for the initialization and further...
Stakeholders Serbian:    VOICT / GIZ ACCESS    ICT/Technology Clusters: ICT Net, Ni CAT    Investment/Export Promotion...
What happened so far?          Road Map up to July 2012        Presentation                                           Clus...
European Cluster Conference                       24.07.2012   Seite 10
European Cluster Conference Meeting with Vienna ICT Cluster New contacts    ICT Net     - around 20 news contacts (rega...
European Cluster Conference                                            2nd Place Award for VOICT in                       ...
Road Show to Germany      May 2012                   24.07.2012   Seite 13
Objectives Road Show Initiation first contact Introduction     Serbia     Serbian clusters     Serbian company and ma...
Overview Road Show                       - Berlin                       - Creative IndustriesRhein-Main-Neckar       Bavar...
Itinerary/Contacts Monday    Virtual Dimension Center    Softwarezentrum Böblingen/Sindelfingen    IHK Region Stuttgar...
Itinerary/Contacts Wednesday    Technologie Stiftung Berlin    SIBB    Berlin Partner    IMBC Thursday    Open Sour...
Itinerary/Contacts Friday    Bayern International    IHK München und Oberbayern    Bavarian Information and Communicat...
Comparison Location         Main Business   Inh.       Companies Employees       Turnover Rhein-Main-      Business SW    ...
Structured Meeting Approach Potential fields of cooperation    Information        Information dissemination        New...
Road Show Results    (excerpt)                    24.07.2012   Seite 21
IHK Stuttgart, Softwarezentrum, MFG, Cyberforum   Information       Information dissemination       Promotion of events...
Rhein-Main-Neckar Cluster   Information       Strategic interest in Serbian market to be further evaluated, IT industry ...
Rhein-Main-Neckar Cluster   Cooperation      Matchmakings  first online matchmaking planned (possible option for       ...
TSB, Berlin Partner, Berlin Cluster   Information       Web platform (model Polish cooperation)       Promotion of even...
DanubeIT 2012                24.07.2012   Seite 26
DanubeIT 2012   Two-day event: conference on entrepreneurship in high tech and b2b   157 participants   22 countries  ...
Pitanja & Hvala na pažnjiMilan Šolaja,VOICTmilan.solaja@vojvodinaictcluster.orgJürgen Kappenmann, GIZ/GFAjuergen.kappenman...
General Findings Road Show              &   Inputs for Discussion                      24.07.2012   Seite 29
General Findings Road Show Strong interest on the German side for a permanent, institutionalized  and structured cooperat...
General Findings Road Show The market knowledge and intelligence on both sides has to be  significantly increased    Dev...
Structure Follow-up Discussion Organizational Structure    Cluster MoU    Strategic MoUs with German partners    Joint...
Conclusions & Input Proposals Development of a joint cluster Best Practice brochure    Idea: while all three clusters ha...
Conclusions & Input Proposals Development of a “Serbia ICT” brand    This brand allows the promotion of the whole ICT se...
Conclusions & Input Proposals Development of a joint “Serbia ICT” Portal    Idea: “Serbia ICT Portal” provides general i...
Discussion Results                     24.07.2012   Seite 36
Proposed Next Steps Feedback on discussion inputs    ICT Serbia Brand  positive    ICT Serbia Portal  positive    Jo...
Proposed Next Steps Structure    No rigid structure needed    No creation of a new legal entity    Private sector init...
Proposed Next Steps Events 2012    Stuttgart B2B event (suggested date: 24.10.2012)        Important: B2B online platfo...
SigningICT Net, Ni CAT and VOICT       Cluster MoU                      24.07.2012   Seite 40
Signing Cluster MoU                       Milan Solaja (VOICT), Marina                      Blagojevic (ICT Net) and Goran...
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German-Serbian IT Business Dialogue

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Podsticajna sredstva za uvođenje IT rešenja – Miodrag Stanisavljević, Alma Mons

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Transcript of "German-Serbian IT Business Dialogue"

  1. 1. German-Serbian IT Business Dialogue 2nd Stakeholder Roundtable Vojvodina ICT Cluster supported byDeutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH ACCESS Project Milan Šolaja (VOICT) & Jürgen Kappenmann (GIZ/GFA) Beograd, 13th July, 2012 24.07.2012 Seite 1
  2. 2. Agenda 24.07.2012 Seite 2
  3. 3. Contents  Background & Main Objectives of the ITBD Framework Concept  What happened so far?  Findings & Results  European Cluster Conference  Road Show in Germany  DanubeIT 2012  Conclusions & Inputs for Discussion  Discussion Results & Next Steps  Signing Cluster MoU 24.07.2012 Seite 3
  4. 4. IT Business Dialogue Concept & Features 24.07.2012 Seite 4
  5. 5. Background Situation Serbia:  High potential of Serbian IT companies but often no clear specialization  No technology gap otherwise Serbian companies wouldn´t grow and contract foreign companies (often 80% and more of the annual turnover of Serbian IT companies is generated on foreign markets)  Limited number of success stories with German clients/partners  Highly qualified IT graduates/engineers, although limited in overall number  Reasonable labour costs  Need for better preparation to join distributed project teams, joint development etc. like project management trainings (SCRUM), standards/maturity models (CMMI etc.)  Need for deeper/broader networking and linking of multipliers and companies and market intelligence 24.07.2012 Seite 5
  6. 6. Background Situation Germany:  Number of jobs in the German ICT and new media industries: record high of 843,000 in 2009 (2nd largest employer in the German industry - even before the automobile and the electric industry)  Number of vacancies for IT professionals increased to about 28,000 (increase of 40% from 2008) - 11,200 vacancies account for the core ICT industry, 16,800 on other industries)  Shortage of IT specialists is a structural problem, with the economic re- covery the lack of skilled labour comes back with full force  particularly, software houses, IT service providers and internet companies recruit qualified persons  urgently needed are SW developers & employees for internal IT support  Serbia is still a “blank sheet” for many 24.07.2012 Seite 6
  7. 7. Concept: Objectives & Features Basic Idea:  The ITBD is a framework concept  for the initialization and further development of Serbian-German business relations  with a focus on the IT industry (multipliers and companies) in both countries and beyond (incl. EU strategies) Objectives:  Creation of a permanent open framework  Systematic and institutionalized cooperation between stakeholders  Inclusion of wide stakeholder coordination network (synergies)  Creation of business and project opportunities  Platform for technology and innovation transfer 24.07.2012 Seite 7
  8. 8. Stakeholders Serbian:  VOICT / GIZ ACCESS  ICT/Technology Clusters: ICT Net, Ni CAT  Investment/Export Promotion: SIEPA, VIP  Chambers of Commerce incl. Foreign Chambers  Ministries: MoERD, MoCMIS (Digital Agenda), Consulates  Regional Development Agencies (NARD, RDAs)  Outsourcing Center Serbia, EEN German (see Road Show contacts):  Clusters, Associations, Networks  Chambers of Commerce & Trade Promotion  Ministries and Agencies  etc. 24.07.2012 Seite 8
  9. 9. What happened so far? Road Map up to July 2012 Presentation Cluster 2nd RT ICT in Serbia Roundtable Road Show Danube IT Conference Follow-up Study 2012 time 2. March 10. April 18.-20. April 7.-12. May 31. May / 1. June 13. July 24.07.2012 Seite 9
  10. 10. European Cluster Conference 24.07.2012 Seite 10
  11. 11. European Cluster Conference Meeting with Vienna ICT Cluster New contacts  ICT Net - around 20 news contacts (regarding German-Austrian ICT cluster) - collaboration with colleagues from Slovenia - arrangements for fairs (Electronica 2012 etc.)  Ni CAT - 53 new contacts (34 potentially directly useful, 7 for EU projects, 4 ICT, 4 opto-electronic, 3 mechatronik, 15 various possibilities)  VOICT - around 22 new contacts - clusters/networks/RDAs – 17 / EU administration – 5 24.07.2012 Seite 11
  12. 12. European Cluster Conference 2nd Place Award for VOICT in „Put Your Cluster to the Map“ Competition The Best Cluster Manager Award Winner,Michael Gustaffson of Cluster55, Denmark, with VOICT CEO, Milan Solaja 24.07.2012 Seite 12
  13. 13. Road Show to Germany May 2012 24.07.2012 Seite 13
  14. 14. Objectives Road Show Initiation first contact Introduction  Serbia  Serbian clusters  Serbian company and market potential  IT Business Dialogue Promotion DanubeIT Evaluation of potential fields of cooperation (incl. mappings) 24.07.2012 Seite 14
  15. 15. Overview Road Show - Berlin - Creative IndustriesRhein-Main-Neckar Bavaria (Munich)Cluster (BW, HE, RP,SL)Baden-Württemberg Europ. Cluster(Stuttgart) Conference 24.07.2012 Seite 15
  16. 16. Itinerary/Contacts Monday  Virtual Dimension Center  Softwarezentrum Böblingen/Sindelfingen  IHK Region Stuttgart  Government of Baden-Württemberg  Steinbeis Europa Zentrum  Innovation Agency for ICT and Media Baden-Württemberg (MFG)  Cyberforum Karlsruhe Tuesday  Software Cluster Darmstadt  IT for Work (IHK Darmstadt)  Hessen- IT  SW Forum Saar and SW Technologie Initiative  Rhein-Main-Neckar Cluster 24.07.2012 Seite 16
  17. 17. Itinerary/Contacts Wednesday  Technologie Stiftung Berlin  SIBB  Berlin Partner  IMBC Thursday  Open Source Cluster Berlin  Vernetztes Leben Cluster Berlin  Creative Industries Representatives Berlin  Betahaus 24.07.2012 Seite 17
  18. 18. Itinerary/Contacts Friday  Bayern International  IHK München und Oberbayern  Bavarian Information and Communication Technology Cluster (BICCnet)  Rosik Others  Serbian General Consulates Stuttgart/München  PKS Office Frankfurt 24.07.2012 Seite 18
  19. 19. Comparison Location Main Business Inh. Companies Employees Turnover Rhein-Main- Business SW 7,6 mio. 8.000 80.000 42 bill. Neckar Silicon Valley SW/HW 2,3 mio. 7.000 500.000 180 bill. (USA) Bangalore SW 5,0 mio. 1.500 80.000 2 bill. (IND) Oulu (FIN) Telecommuni- 0,13 mio. 800 18.000 5 bill. cation 24.07.2012 Seite 19
  20. 20. Structured Meeting Approach Potential fields of cooperation  Information  Information dissemination  Newsletters, event calendars  EEN platform  Cooperation (basis: MoUs)  Joint B2B events  Establishment of joint (web) platform  Provision of company hubs  Projects  EU projects  Bilateral projects (cluster, company etc.) 24.07.2012 Seite 20
  21. 21. Road Show Results (excerpt) 24.07.2012 Seite 21
  22. 22. IHK Stuttgart, Softwarezentrum, MFG, Cyberforum  Information  Information dissemination  Promotion of events like DanubeIT  EEN platform  Cooperation  Deutsch-Serbischer Wirtschaftstag September 2012  Softwarezentrum could provide office space to establish a hub for Serbian companies  Joint EEN activities  Projects  via EEN 24.07.2012 Seite 22
  23. 23. Rhein-Main-Neckar Cluster  Information  Strategic interest in Serbian market to be further evaluated, IT industry links are currently not established  Information dissemination (newsletters 2x/month, website)  can be used promotion of events (like DanubeIT)  Hessen-IT: newsletter (printed 4x/y.), website  IHK newsletter to IHK members  Social media is widely used  Blog planned  ICT in Serbia at a Glance study as tool for promotion and member information 24.07.2012 Seite 23
  24. 24. Rhein-Main-Neckar Cluster  Cooperation  Matchmakings  first online matchmaking planned (possible option for German-Serbian matchmaking)  Inclusion in fairs, events etc. with SEE context like Wirtschaftstage (e.g. Stuttgart)  IT for Work has direct link to Brazil, not much further int. contacts  Hessen delegation visit planned to Vietnam  Contacts to other IT multipliers and companies and networking meetings via different European events  Common fair stands: tbd  Projects  (EU) project consortia building  Need for sales/development partner for German/Serbian companies 24.07.2012 Seite 24
  25. 25. TSB, Berlin Partner, Berlin Cluster  Information  Web platform (model Polish cooperation)  Promotion of events like DanubeIT  Cooperation  Organized matchmaking connected to events like For a EURO-ID, SIBB Congress in autumn, Berlin Web Week, September New Media Week, IfA  Open Source projects  Creative industry opportunities  Projects  Linkage to multilateral projects 24.07.2012 Seite 25
  26. 26. DanubeIT 2012 24.07.2012 Seite 26
  27. 27. DanubeIT 2012 Two-day event: conference on entrepreneurship in high tech and b2b 157 participants 22 countries 10 high profile guest speakers 53 b2b meetings Over 11,500 visits to the conference web page Overall mark for the event, by participants – 4.39 (out of 5) 97% of the participants would recommend DanubeIT to others 24.07.2012 Seite 27
  28. 28. Pitanja & Hvala na pažnjiMilan Šolaja,VOICTmilan.solaja@vojvodinaictcluster.orgJürgen Kappenmann, GIZ/GFAjuergen.kappenmann@karer.com 24.07.2012 Seite 28
  29. 29. General Findings Road Show & Inputs for Discussion 24.07.2012 Seite 29
  30. 30. General Findings Road Show Strong interest on the German side for a permanent, institutionalized and structured cooperation with the Serbian clusters and organizations German companies and clusters, associations, chambers etc. are strongly interested in the local market but have limited / no experience and knowledge Currently order books are full but… pressure and need to internationalize German companies reluctant to travel but... Language issues were raised (depends on specific environment) From a German perspective the Serbian market is interesting but limited in size and unified structures and formats are missing Lack of more than 30.000 ICT experts 24.07.2012 Seite 30
  31. 31. General Findings Road Show The market knowledge and intelligence on both sides has to be significantly increased  Development of joint B2B models, events, joint platforms etc.  Usage of already market information like the “ICT at a Glance”  Demand and supply mappings have to be further developed Need to define and build strategic partnerships Entrance to German market is often connected to confidence-building measures like  success stories with German clients,  language skills,  GIZ and other credentials,  German experts involved etc. 24.07.2012 Seite 31
  32. 32. Structure Follow-up Discussion Organizational Structure  Cluster MoU  Strategic MoUs with German partners  Joint platforms  Social networks (LinkedIn, Xing, Youtube etc.)  Informal gatherings: IT breakfast  EU projects (CIP, FP7 etc.) consortium building mechanism Activities & Events  ICT Net Conference  Stuttgart B2B event in Oct. 2012  Demand/Supply Mapping  definition of country strategies Publications  Joint publication “ICT at a Glance 2013”  Best Practice brochure 24.07.2012 Seite 32
  33. 33. Conclusions & Input Proposals Development of a joint cluster Best Practice brochure  Idea: while all three clusters have a separate cluster brochure highlighting the cluster and its membership, this joint best practice brochure functions as an instrument to promote the overall picture and potential of Serbian ICT companies  Concept: the brochure is divided into 4-5 main chapters dealing with specific issues like  participation in EU projects  cross-border business with EU and US countries  technical solutions developed and provided in Serbia etc. 24.07.2012 Seite 33
  34. 34. Conclusions & Input Proposals Development of a “Serbia ICT” brand  This brand allows the promotion of the whole ICT sector in Serbia under one unified label  Single brands like ICT Net, VOICT, Ni Cat etc. (and their specific communication instruments) can then be promoted as specific (local) brands within this brand without putting restrictions on them Development of unified company profile template  Background: the company profiles used so far are regarded as not focused enough for quick understanding of main issues  Need: unified template has to be drafted and implemented with all cluster members (and beyond) 24.07.2012 Seite 34
  35. 35. Conclusions & Input Proposals Development of a joint “Serbia ICT” Portal  Idea: “Serbia ICT Portal” provides general information and links to all major players in Serbia via one channel  Three main sections o ICT at a Glance (basic market intelligence) o Best Practice information, data and example o Demand/Supply mappings  Sub-sections and generals are o Links to major player web sites o news, event o calendar etc. 24.07.2012 Seite 35
  36. 36. Discussion Results 24.07.2012 Seite 36
  37. 37. Proposed Next Steps Feedback on discussion inputs  ICT Serbia Brand  positive  ICT Serbia Portal  positive  Joint Best Practice Brochure (e.g. PSTech, Levi9)  positive  Unified company profile template  positive  Joint (clusters) creation of ICT at a Glance 2013  positive Demand/Supply mapping  Basic idea  positive feedback  Idea: FP7 mapping (incl. company profiles) 24.07.2012 Seite 37
  38. 38. Proposed Next Steps Structure  No rigid structure needed  No creation of a new legal entity  Private sector initiative (which invites and includes public sector involvement)  Advocacy as part of the process  Planning & priority setting workshop on all listed inputs in early September  IT breakfast (informal gatherings every 6-8 weeks) Coordination of efforts and events  Project management / communication issues  Proposal: LinkedIn group & mailing list 24.07.2012 Seite 38
  39. 39. Proposed Next Steps Events 2012  Stuttgart B2B event (suggested date: 24.10.2012)  Important: B2B online platform  Andrija will check availability of funds  ICT Net conference (Nov. 2012) Position Paper  Education issues were discussed  VOICT-PKS paper as basis for broad ICT position paper  Idea: drafting of an Action Plan including named inputs and initiatives 24.07.2012 Seite 39
  40. 40. SigningICT Net, Ni CAT and VOICT Cluster MoU 24.07.2012 Seite 40
  41. 41. Signing Cluster MoU Milan Solaja (VOICT), Marina Blagojevic (ICT Net) and Goran Mladenovic (Ni CAT) signing the joint cluster Memorandum of Understanding - the establishment of a formal basis for future joint activities and projects 24.07.2012 Seite 41
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