Innovation-Driven Entrepreneurship                               Brent TownshendMonday, July 2, 12                        ...
My first job                              “Skills-Driven”                             EntrepreneurshipMonday, July 2, 12   ...
My first job                            Revenue                                      0    1    2     3                     ...
Bell Labs                     Corporate InnovationMonday, July 2, 12                          3
“Feel the Need”                     Personal Need                     Imagining what                       others need    ...
Bootstrap Financing Cycle                     Presales                                BreakevenMonday, July 2, 12         ...
Ordinate - Language TestingMonday, July 2, 12                                 7
Monday, July 2, 12   8
Flavors of Innovation        USE IT                                  SELL IT                               Internal       ...
Innovation vs Operations                              100%                              75%               Gross Margin    ...
Value Chain                                   Michael Porter, 1985Monday, July 2, 12                                      ...
Value Chain                                   Michael Porter, 1985Monday, July 2, 12                                      ...
56k Modem                     ✦   No product/No service                     ✦   Pure innovation/invention                 ...
56k ModemMonday, July 2, 12               16
Scales of Innovation               ✦     Innovate in HOW (internal methods)               ✦     Innovate in WHAT (product ...
A New Frontier:                              Synthetic Biology                     ✦   New field = new problems/solutions  ...
Genetic Switches                               ✦   Programmed completely by                                   sequence of ...
Lessons Learned                                           Innovation                     Return/Employee                  ...
Bigger Lesson                     BIG           CHANGE                            is easier                       than peo...
Hvala!                     Questions?Monday, July 2, 12                22
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Innovation driven entrepreneurship

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Innovation driven entrepreneurship

  1. 1. Innovation-Driven Entrepreneurship Brent TownshendMonday, July 2, 12 1
  2. 2. My first job “Skills-Driven” EntrepreneurshipMonday, July 2, 12 2
  3. 3. My first job Revenue 0 1 2 3 EmployeesMonday, July 2, 12 2
  4. 4. Bell Labs Corporate InnovationMonday, July 2, 12 3
  5. 5. “Feel the Need” Personal Need Imagining what others need AND, Users often miss disruptive change opportunitiesMonday, July 2, 12 4
  6. 6. Bootstrap Financing Cycle Presales BreakevenMonday, July 2, 12 6
  7. 7. Ordinate - Language TestingMonday, July 2, 12 7
  8. 8. Monday, July 2, 12 8
  9. 9. Flavors of Innovation USE IT SELL IT Internal Externally VisibleMonday, July 2, 12 9
  10. 10. Innovation vs Operations 100% 75% Gross Margin 50% Traditional Innovative Processes 25% Unique Prod/Service Pure invention 0% InnovationMonday, July 2, 12 13
  11. 11. Value Chain Michael Porter, 1985Monday, July 2, 12 14
  12. 12. Value Chain Michael Porter, 1985Monday, July 2, 12 14
  13. 13. 56k Modem ✦ No product/No service ✦ Pure innovation/invention ✦ Leverage IP maximallyMonday, July 2, 12 15
  14. 14. 56k ModemMonday, July 2, 12 16
  15. 15. Scales of Innovation ✦ Innovate in HOW (internal methods) ✦ Innovate in WHAT (product includes innovation) ✦ Ordinate test ✦ PROVIDE the innovation (others incorporate the innovation) ✦ 56k Modem ✦ New DOMAINS of innovation (entire field is new)Monday, July 2, 12 17
  16. 16. A New Frontier: Synthetic Biology ✦ New field = new problems/solutions ✦ opportunity: first to innovate/inventMonday, July 2, 12 18
  17. 17. Genetic Switches ✦ Programmed completely by sequence of DNA ✦ Analysis/characterization using next generation sequencing ✦ Large data/analysis requirementsMonday, July 2, 12 19
  18. 18. Lessons Learned Innovation Return/Employee 1 10 100 1000 EmployeesMonday, July 2, 12 20
  19. 19. Bigger Lesson BIG CHANGE is easier than people realizeMonday, July 2, 12 21
  20. 20. Hvala! Questions?Monday, July 2, 12 22

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