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Opinion Leader Management im Social Web am Beispiel von LG Electronics

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  • 1. Opinion Leader Management in der Social Media am Beispiel LG Electronics
    Philipp Renger
    VICO Research & Consulting
    © Copyright VICO Research & Consulting GmbH | 2011
  • 2. Analyse
    Monitoring
    Consulting
  • 3.
  • 4. Opinion Leader Management in der Social Media am Beispiel LG Electronics
    Philipp Renger
    VICO Research & Consulting
    © Copyright VICO Research & Consulting GmbH | 2011
  • 5.
  • 6.
  • 7. © Copyright VICO Research & Consulting GmbH | 2011
  • 8. ZWEI WEGE
    EIN ZIEL
  • 9.
  • 10. IDENTIFIKATION
    ANSPRACHE
    INTERAKTION
    © Copyright VICO Research & Consulting GmbH | 2011
  • 11. !
    Vorbildfunktion
    Ausdrucksstark
    Authentisch
    Zuverlässig
    Ehrlich
    Loyal
  • 12.
  • 13.
  • 14. Qualität statt Quantität
  • 15. !
    Vorbildfunktion
    Ausdrucksstark
    Authentisch
    Zuverlässig
    Ehrlich
    Loyal
  • 16.
  • 17.
  • 18.
  • 19. KEINE VERSPRECHEN
    NUR FAKTEN
  • 20. SEO / SEM

  • 21. ?
  • 22.
  • 23. peate
    Halle 8
    Stand A016
  • 24. Bilderverzeichnis:
    #6
    http://s3.amazonaws.com/files.posterous.com/trevoryoung/AfLCDkAd4KjS44DubVb1l6qh3HHME1gwDzBRVaX2kvPFqvZ8oodCgFRXNZsn/wordle140.png?AWSAccessKeyId=AKIAJFZAE65UYRT34AOQ&Expires=1316498983&Signature=hkRUJWdvdHXCIIldh91EDl6QexY%3D
    #7
    http://www.successworkonline.com/wp-content/uploads/2010/04/picture_opinion_leader.jpg
    #10 + #12
    http://mediaplusme.files.wordpress.com/2010/07/crowd-21.jpg
    #16
    http://www.scilogs.de/kosmo/gallery/13/kurzsichtigkeit.jpg
    #18 + #3
    http://www.slideshare.net/travelinlibrarian/draft-conversation-is-king-content-is-just-something-to-talk-about
    #22
    http://www.makingyourpracticeprofitable.com/images/clip_081811-02.jpg