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Integrált műsorajánló szponzoráció
 

Integrált műsorajánló szponzoráció

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VIASAT3 és VIASAT6 integrált műsorajánló szponzoráció

VIASAT3 és VIASAT6 integrált műsorajánló szponzoráció

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    Integrált műsorajánló szponzoráció Integrált műsorajánló szponzoráció Presentation Transcript

    • Sponsorship solutions at Viasat
    • SPONSORSHIP
      • What should it be like?
      • Sponsorship should be
      • simple, entertaining and true
      • to the channel/program and the product.
    • SPONSORSHIP OPTIONS
      • Bumpers – no channel integration
      • IDs
      • Promos
      • Menus
      • IPPs
    • VERY IMPORTANT
      • All sponsored items
      • with channel integration
      • MUST
      • have a sponsor message!
      • The following boards are missing this…
    • SPONSORHIP BUMPER
      • No channel integration – no sponsor message needed
    • SPONSORED IDs
      • Channel brand integration
    • NORMAL PROMO
      • End board
    • SPONSPORED PROMO
      • End board
    • MAKING IT BETTER
      • showcase the sponsor
    • MAKING IT BETTER
      • Control - following our own brand guidelines
    • TAILORED SOLUTION
      • Show the product in a better light
      • Use contextual products
    • TAILORED SOLUTION
      • True to channel brand
      • Well integrated solution
    • NORMAL PROMO
      • A reminder
    • SPONSORSHIP
      • Promo –> context = home improvement show
    • SPONSORSHIP
      • Promo –> context = home improvement show
    • SPONSORSHIP
      • Promo –> context = Top Model or female show or the whole channel sponsored
    • SPONSORSHIP
      • Promo –> context = Top Model or female show or the whole channel sponsored
    • SPONSORSHIP
      • Promo –> context = Top Model or female show or the whole channel sponsored
    • MENU
    • GREAT OPPORTUNITY
    • SPONSORSHIP
      • Menu
    • SPONSORSHIP
      • Menu
    • SPONSORSHIP
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    • SPONSORSHIP
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    • SPONSORSHIP
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    • SPONSORSHIP
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    • SPONSORSHIP
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    • SPONSORSHIP
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    • SPONSORSHIP
      • Menu
    • SPONSORSHIP Menu – no clip or sponsored bumper
    • SPONSORSHIP Menu – no clip or sponsored bumper
    • SPONSORSHIP Menu – no clip or sponsored bumper
    • SPONSORSHIP Menu – no clip or sponsored bumper
    • SPONSORSHIP Menu – no clip or sponsored bumper
    • SPONSORSHIP Menu – no clip or sponsored bumper
    • SPONSORSHIP Menu – no clip or sponsored bumper
    • SPONSORSHIP Menu – no clip or sponsored bumper
    • SPONSORSHIP
    • SPONSORSHIP Not very pretty but it illustrates the possibilities
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP Not 100% faithful to the brand guidelines, but still OK I think
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • SPONSORSHIP
    • HEINIKEN MENU
      • Remember - All menus must have “sponsor message”
    • THANK YOU!